
Desmond Wong
Food and Beverage Assistant - Work Placement

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About me
Account Director at Dentsu
Education

Centre of Excellence Online
2015 -Diploma Course Social Media MarketingSubjects covered: Social Media Platforms, Content CreationStrategy, Social testimonials and Metrics.

The Institute of Direct and Digital Marketing
2014 -Direct and Digital Marketing MeritSubjects covered: Campaign Planning and Implementation though Digital Channels, Database Management, CRM, PPC, SEO

London Hotel School
2007 - 2009Higher National Diploma International Hospitality Management DDDModules covered: Marketing, Advertising, International Hotel Operations and Development, Diversity Management.

University of Westminster
2010 - 2014Bachelor's Degree Business Management - International Business Upper Second ClassModules covered : Principles of Marketing, Marketing Metrics and Analysis, Customer Value Propositions, Behavioural Aspects of International Business, Strategic Project Management, International Economics and Financial Markets, International Finance and Trade LawsDissertation titled ''Examine Instances Where CSR Has Been Integrated As A Key Marketing Strategy to Help Effectively Influence Consumer Behaviour', received First-class mark. Received Academic Excellence Award
Experience

London Hilton Kensington
Nov 2008 - Nov 2009Food and Beverage Assistant - Work Placement• PR – Instigated the creation of new promotional dinner packages through incentivised offers, which since launched increased dinner sales by 20% per month.• Selected as a ‘Quality Team Member’ and attended bi-weekly meetings with other managers. • Monitored team performance and ensuring service quality was met.• Delegated workloads and supervised new starters.• Counted end-of-shift cash flow and prepared cash flow reports.• Awarded ‘Employee of the month’ and was nominated for ‘Employee of the year 2009’. Show less

The Ritz-Carlton Hotel, Kuala Lumpur
Mar 2010 - Jun 2010Guest Service Assistant• PR- promoted in-house spa and breakfast packages, upgraded rooms to suites to increase in-house sales.• CRM- Managing customer queries and minor complaints, ensuring they were professionally and effectively handled.• General administrative work- prepared weekly and monthly statements for residence guests, counted end-of-shift cash flow and prepared cash flow reports.

Tourism Office of Montluçon
Jul 2011 - Aug 2011Intern• Copywriting and translation work (French to English) for promotional materials, i.e. brochures and websites.• PR- provided local touristic information to the clients including local events and activities.

Foundation Bar
May 2012 - Oct 2014Bartender & Client Service - Part Time• Managed the logistics and presentation of private and corporate events within the bar, ensuring their smooth delivery of service.• Instigated the creation of new customer database through incentivised offers, which increased repeat business. • Managed customer queries and minor complaints, ensuring they are professionally and effectively handled.• Promoted the bar through social media and offline promotional methods. • Supervised new starters on shifts and general bartending duties. Show less

Grade Alliance Ltd.
Jun 2013 - Sept 2013Project Management Intern - Summer Internship• Administrative work: prepared reports, monitored daily progress on employees and contractors to meet project deadlines.• Quality inspections and documentations on construction site.• Dealt with suppliers and contractors on a regular basis and negotiated prices for construction work and materials.

Amplifi UK - The Media Investment Division of The Dentsu Aegis Network
Feb 2016 - Apr 2021responsible for leading UK digital display campaigns across different clients including Kellogg's, Mattel and Vodafone looking after digital display campaigns for Diageo and MasterCard working on digital display campaigns for Diageo in the UK market
Digital Account Manager
Jan 2019 - Apr 2021Digital Account Executive
Jan 2017 - Dec 2018Digital Account Assistant
Feb 2016 - Dec 2016
Licenses & Certifications
- View certificate

IDM Continuing Professional Development (CPD) Award 2015
The Institute of Direct and Digital Marketing (IDM)Aug 2014 
Intensive Seminar of French Language
Université Paris-DauphineJan 2012.webp)
IPA TouchPoints Introduction
The IPA (Institute of Practitioners in Advertising)Jan 2015
AFS International Exchange Student Programme 2007
AFS Intercultural ProgramsJan 2006
Languages
- enEnglish
- caCantonese
- maMandarin
- maMalay
- spSpanish
- frFrench
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