Theophilus OGUNDEJI

Experience

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  Amnesty International

  Sept 2019 - Sept 2020

  International Member

  Writer for Rights

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  Light Designs and Prints

  Sept 2020 - Sept 2021

  Product Copywriter

  i. Created a 5-day email series targeted to a cold audience and drove an increase in customer acquisition.ii. Invented names of products and wrote the slogans that appeared on packagings, brochures, journals, and other promotional materials.iii. Created content for social media and company blog engagement with conversion as the key performance indicator.iv. Suggested and implemented a personalized journal design that grew revenue by up to 15% in a year.

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  Retink Media

  Sept 2021 - Jan 2022

  UX Content Writer
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  PATRICIA

  Jul 2022 - Jul 2022

  UX Content Auditor

  i. Provided inputs that instructed first-time users through a product with intuitive microcopy and made user onboarding seamless.ii. Eliminated fintech jargon that users might find ambiguous and replaced with microcopy that bridges the gap between the brand’s professionality and the user’s naivety.iii. Curated email copy that paid attention to the localized audience of Patricia and increased subscribers’ commitment to the newsletter.iv. Identified usability issues that would’ve made even the best microcopy fail and suggested corrections that reduced customer service calls. Show less

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  Venture Hub Africa

  Sept 2022 - Nov 2022

  UX Writer

  i. Applied quantitative and qualitative research techniques to get first-hand reactions from target audience and presented research to stakeholders.ii. Created content that enhanced the UIs, helped customers easily move through digital experiences, and aided customer acquisition.iii. Developed content design systems, including product principles, with a strong emphasis on developing the brand’s voice & tone.iv. Collaborated with designer, researcher, and stakeholders to ensure the project achieved measurable KPIs. Show less

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  Freelance

  Dec 2022 - Mar 2024

  Content Designer

  i. Product and feature namingii. Designing a comprehensive content design system that touches areas on accessibility, AI, usability, voice and tone, etc., increasing design efficiency by up to 25%.iii. Conducting product, user, and competitor research to design relevant experiences.iv. Currently implementing design system to create clear and concise content across several digital touchpoints while testing it.iv. Guiding a team of designers to ensure the design system is followed. Show less

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  Ambitious Labs

  Jan 2023 - Mar 2023

  SEO Content Writer
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  Diversity Cyber Council

  May 2023 - now

  Content Designer