Cindy Verhoog

Experience

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  Scouting Paula Geerts

  Sept 2007 - Jan 2012

  (Qualified volunteer) Guide

  Organizing, supervising & accompanying children, networking.

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  XL Studenten Uitzendbureau

  Feb 2011 - Apr 2011

  (Internship) Recruiter

  Sales, recruitment and selection, networking, inter research and administrative tasks

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  Centrum voor Jeugd en Gezin Haarlemmermeer

  Apr 2011 - Aug 2011

  (Internship) Researcher

  Practice-oriented research into the "educational civil society", in Graan voor Visch in Hoofddorp - a pilot community. Based on the project 'allemaal opvoeder' started by NJI (Nederlands Jeugd Instituut). Focus was on advising het CJG (Centrum voor Jeugd en Gezin) how to migrate the project into the community.

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  ZW Haaglanden

  Mar 2012 - Oct 2012

  (Graduationproject) Assistent Policy officer

  Doing research into, developing and evaluating of: a digital assessment instrument, for a beter selection in the care sector, nursing homes, convalescent homes and homecare. This thesis is part of a long-term project called 'To a better (digital) selection in nursing homes and home care'.The project was focused on the development of a digital selection test called the DSTV. This is a selection test for applicants for the position of student nurse (level 3), BBL (learning and working).This test was executed as a pilot during the project. Research about the DSTV was done among the target group when they took the test. A written survey was developed for that purpose.Also the reliability of two of the four parts of the DSTV was researched.Based on the replies of the respondents during the pilot a reference group was formed for two of the four parts, the cartoon test and the big five test.The development of the digital selection test is based on literature review and interviews with the care organizations. Conducting the pilot (for my graduation project) took a total of three months. In these three months 121 applicants for the student nurse (level 3) and nurse (level 4) position filled in the pilot of the digital selection test.The project will have a major impact on the final selection instrument for student nurse (level 3), BBL (learning and working). Show less

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  Werkgeversvereniging ZorgZijn Werkt (before ZW Haaglanden)

  Oct 2012 - Mar 2013

  Project Officer

  Organising care- and well-being guest lessons for vmbo-schools, for first- and second-class students. Deploying enthusiastic employees to inform the student about the care- and well-beingsector, and perhaps encourage them (or discourage them and prevent them from choosing the wrong sector). In addition, I've done research into the job website http://www.zorgenwelzijnplein.nl. I.a. Sketches of visitor profiles, their user experience and ease of use of the website.

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  Tzorg

  Jul 2013 - Jun 2015

  Domestic help

  Helping people who are unable, due to their age or mental well-being.

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  Stichting Make a Memory

  Nov 2015 - Nov 2018

  Photographer (volunteer)

  Photographing terminally ill / deceased baby's & children, to provide the parents a reminder of something indescribably precious to them. This way I can assist them in processing their loss.

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  Bakker.com

  Apr 2016 - Nov 2018

  Email marketing: Planning, creating, coordinating translations, A / B testing and analyzing campaigns. Scheduling and sending emails, up to 0.5 million emails per sending moment. Set up and execute various CRO tests related to emailmarketing. Connector between head office and foreign countries. Part of agile teams, focus on customer experience / journeys. Different projects, which leaded to a higher NPS + higher percentage of retention. Partly responsible for setting up the customer feedback loop voice of customer project.Content marketing: Coordinating content migration from old website to new. Coordinating new content (SEO improvements). Partly responsible for implementing content marketing plan. Partly responsible for setting up and executing the international marketing calendar. Other: Partly responsible in Bakker.com employee satisfaction improvement which has resulted in several improvements, such as narrow casting, but also internal communication (setting up editorsfor internal newsletter). Experience gained in supervising interns and junior content staff. Show less

  • Online Marketeer

    Apr 2018 - Nov 2018

  • E-mail en content marketeer

    Apr 2016 - Mar 2018
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  BSI

  Jul 2019 - now

  Focus on built environment & product certification.To promote BSI’s range of products and services, using digital marketing techniques, creating marketing content for BSI websites, as well as offline marketing techniques such as direct mail campaigns, marketing collateral, press releases, articles, where appropriate, to meet revenue, margin and lead targets by taking responsibility for product and service campaigns.To design, develop and manage the execution of marketing campaigns in co-ordination with Cluster & Global Marketing Team support, representatives from business stream and the sales team according to agreed plans and schedules.To measure the effectiveness of each campaign depending on the specific objectives set. To ensure that all leads from campaigns are followed up by the relevant sales teams or nurtured for the future. Show less

  • Senior Brand Specialist Continental Europe

    Apr 2022 - now

  • Content Marketing Executive

    Jul 2019 - Mar 2022