James Pook Lih Wei

Experience

• 

  Sunrise Wines & Spirits Sdn Bhd

  Nov 2014 - now

  1. Market Research & Analysis:• Conduct market research to identify consumer trends and industry insights.• Analyze competitors' offerings, pricing, and positioning.• Evaluate customer preferences to tailor product offerings (e.g., premium, organic, regional wines).2. Building Relationships & Partnerships:• Develop and maintain relationships with key retail customers (supermarkets, wine shops, dealers).• Negotiate and manage partnerships with distributors and vendors.• Identify new potential clients and partners for market expansion.3. Sales & Revenue Generation:• Develop strategies for off-trade sales to increase product placement and sales.• Manage pricing strategies for competitive positioning and profitability.• Achieve sales targets and monitor KPIs.• Collaborate with the sales team on promotions and campaigns in retail stores.4. Product Development & Range Management:• Collaborate on the right range of wines for off-trade customers (private labels, special editions).• Provide consumer feedback to influence product development.• Ensure proper inventory management with the supply chain team.5. Marketing & Promotion:• Work with marketing teams on campaigns and point-of-sale materials (e.g., in-store displays).• Monitor campaign effectiveness for brand visibility in off-trade channels.• Coordinate product launches, promotions, and limited editions.6. Reporting & Strategy Development:• Prepare reports on sales, market trends, and growth opportunities.• Analyze ROI of sales and marketing initiatives for strategy refinement.7. Customer Service & Support:• Provide support to retail partners on product supply, quality, and promotions.• Address product quality or supply issues promptly, maintaining relationships.8. Team Collaboration & Leadership:• Collaborate with internal teams (marketing, logistics, finance) for strategy execution.• Lead and support junior sales staff or trade marketing representatives. Show less Be in charge of: Champagne Bollinger, Famille Perrin, Gerard Bertrand, Familia Torres, Miguel Torres Chile, Frescobaldi and etc.Implements a variety of marketing initiatives for all wineries to improve the winery’s brand exposure in the marketplace and increase sales of the winery’s products.Perform a wide range of marketing activities to achieve goals including developing marketing strategies, creating an advertising plan, performing market research, and planning media engagement. Market analysis, opportunity identification and brand strategy.Working with both the marketing and sales teams, look for opportunities within the wine market and create plans to capitalise opportunities. Identify market trends and support new product development to meet trends.Identify segments with the On Trade and retail markets and develop marketing strategies.Analyse wine industry market segments and develop the appropriate marketing strategies to increase sales in those segments.Prepare market reports for brand owners about the performance of their brand in the market on a regular basis.Monitor the implementation of market strategies to determine how well marketing strategies are performing. Prepare an annual promotional calendar and develop new types of promotional activities that are appropriate to the brands.Develop plans to improve customer engagement.Work with sales and marketing teams to deliver promotional events and also work with brand manager/export manager from the winery to ensure the events are a success and represent the brand appropriately.Complete brand plans for all major brands within the Wine category from the company carries.Design and creation of marketing materials and ensure that the brand is always correctly represented. Implement point of sale marketing materials.Represent company at trade events and other public appearances to promote wineries at various events.Manage product specific budgets.Manage purchase order for all brands. Show less

  • Business Development Manager

    Mar 2024 - now

  • Marketing Manager

    Nov 2014 - Sept 2024