Daniel Carnota

Experience

• 

  IBM

  Jun 1999 - Sept 2000

  Sales & Marketing Executive
• 

  Brand Addition (formerly Product Plus)

  Sept 2003 - Sept 2004

  Junior Buyer
• 

  BancajaHabitat

  Oct 2004 - Jul 2005

  UK Sales & Marketing Executive
• 

  Diageo

  Oct 2005 - Dec 2007

  Business Development Executive

  Responsible for managing and developing quality, distribution, commercial contracts, visibility and promotional levers to deliver optimum value and return for the DIAGEO portfolio of brands across key on-trade accounts in South and West London.

• 

  Sony Mobile Communications

  Jan 2008 - Aug 2021

  Leading & managing the Dixons Carphone UK account across all commercial, sales and marketing functions. Reporting to the UK Country Manager and a key member of UK leadership team. Full budget and P&L responsibility for UK’s #1 consumer retailer. Lead partnerships with other major global brands such as the BBC, Live Nation and Sony PlayStation to develop consumer focused propositions that differentiated the Sony Mobile product offering in online and offline channels. Managing the Telefonica O2 account in the UK and responsible for Sony’s ranging and go to market strategy including portfolio planning, sell in and channel marketing across smartphone, tablet and accessory product categories. Introduced differentiated smartphone propositions in partnership with other product categories including consumer audio, gaming, film and music. Full budget and P&L responsibility for UK network carriers Three and Virgin UK. Responsible for all commercial activities including terms negotiations, go to market strategy and channel marketing with a focus on consumer base penetration and retention. Reporting to Head of Account, responsible for portfolio selection, forecasting & inventory management, O2 Franchise store estate and managing the Sony Mobile field team across all aspects of training and sales staff engagement.

  • Account Director - Dixons Carphone UK

    Aug 2014 - Aug 2021

  • Senior Account Manager - O2

    Sept 2012 - Aug 2014

  • Three UK (Hutch Group) & Virgin Mobile Account Manager

    Jan 2011 - Sept 2012

  • O2 Account Manager

    Jan 2008 - Jan 2011
• 

  Google

  Aug 2021 - now

  Strategic Partner Manager, Android Partnerships