Annika Baum

Experience

• 

  Lufthansa

  Apr 1999 - Jul 2007

  E-Business & Online Sales Manager

  Development and implementation of the Direct Sales Strategy in the Spanish & Portuguese markets

• 

  TVtrip.com

  Aug 2007 - Dec 2013

  VP Global Sales

  Development and execution of the global sales strategy in alignment with TVtrip's overall business objectives- Set sales targets and implement plans to achieve revenue goals across different regions and markets- Monitor sales performance, evaluate KPIs to assess the effectiveness of sales strategies and initiatives- Build and maintain strong relationships with key customers, strategic partners, and stakeholders

• 

  1daycitytours.com

  May 2012 - Sept 2015

  Co-Founder 1dayinparis.com

  - Company set-up & launch - Development & implementation sales, operations and marketing strategy- Offer creation: unique, tailor-made travel experiences- B2B Partnerships such as Accor, Roland Garros, GetYourGuide, EDF, Galeries Lafayette etc.

• 

  Expertise.travel

  Jan 2014 - Jan 2016

  Founder & Independent Consultant

  Online travel & E-commerce consultancy to established travel industry companies and travel start-up's. - Management & leadership expertise- Go-to-Market Strategies - Business Development Strategies

• 

  Evaneos

  Feb 2016 - Dec 2023

  In charge of defining and driving the B2B Sales Strategy aligned with Evaneos overall goals andobjectives. Management of 30 Sales Developer, Key Account Manager and B2B Marketer. BoardMember.- P&L Ownership: budgeting, monitoring of financial performance, sales data analysis & reporting- Agency Network Community Management- Supply Management (Sourcing, recruitment, DMC creation)- New Business Development- Sales and Marketing Operations- Customer Relationship Management- B2B Product Management (SaaS)- Team Management- BCorp Certification Show less In charge of the definition and roll-out of global sales & customer satisfaction strategy. Board Member. - Management of sales and customer service teams (in-house & external) & animation of cross-functional committees- Strategic project management to scale sales efficiency & customer service activity, drive global e-reputation and satisfaction- Implementation of technical product enhancements to improve efficiency, such as chatbots- Implementation of crisis management during COVID Show less In charge of overseeing and driving the growth and success of Evaneos in the Central & Northern European countries:- Development and implementation of market strategies aligned with Evaneos goals and objectives- P&L ownership: monitoring of financial performance, sales data analysis, reporting on KPIs- Operations: budgeting, resource allocation, cost management. Compliance with local regulations- Market analysis: industry trends, competitive landscape, and customer preferences- Team leadership: recruitment and development of Sales, Offer, Marketing, Customer Care teams in each market Show less

  • Chief Commercial Officer (CCO)

    Dec 2020 - Dec 2023

  • Chief Sales & Satisfaction Officer (CSSO)

    Dec 2019 - Dec 2020

  • Country Manager Central & Northern Europe (DACH, Netherlands, Sweden)

    Feb 2016 - Dec 2019
• 

  WAP - We Are Peers, transformer l'expérience de chacun en apprentissages pour tous

  Jun 2024 - Dec 2024

  Head of Growth & Learning Community

  At WAP, our mission is to promote peer-to-peer learning within corporate communities to develop engagement, continuous improvement, and lifelong learning.We are Peers is a pioneering solution in the peer-to-peer learning market, recognized among the 200 most promising Edtech startups in Europe by Holoniq in 2023.The solution has been featured in the Harvard Business Review, is used in prestigious business schools such as ESSEC, and is trusted by over 20 CAC 40 companies.

• 

  Maia.

  Jun 2024 - now

  Founder - Empowerment & Growth

  At Maia. we are dedicated to fostering growth—both personal and business. We specialize in unlocking potential and driving scale through innovative go-to-market strategies, growth hacking techniques, and tailored mentoring for start/scale-up's, small and medium sized companies and corporates. Our services also include personal career development, ensuring that both individuals and businesses reach their full potential.