Fernando Nasso

Experience

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  Park Plaza Hotels & Resorts

  Dec 2009 - Sept 2013

  Food and Beverage Attendant

  o Delivering first class customer service and exceeding customer expectationso Dealing quickly and efficiently with any customer complaintso Selling and up-selling food and drinkso Co-coordinating and supporting the team efficiently when needed, and ensuring that the team is happy and fully motivated at all timeso Social media marketing advertisements and participating in ECC meetingso On-the-job learning, attending training sessions to improve performance and develop skillso Cocktail, wine, Sake, Champagne, Spirits and Pan-Asian food expertise Show less

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  Champions Life Academy

  Jun 2012 - Sept 2012

  Sales Executive - Fundraiser

  Champions Life Academy is an undergraduate summer internship using door-to-door fundraising as a platform to learn face-to-face sales skills, involving intensive training.o Heavy focus on sales statistics analysis, and skill development to hit KPIso Received a recognition prize for consistent high sales by focusing on my attitudeo A personal total of £6,480 was raised for charity by using flexible communication tactics.o Won awards for being the team with the highest improvement of 125% o Doubled own sales figures after 2 weeks by being more persuasive and focusedo This was an important experience taken place at the age of 21, moving away from home to live with the team and work full time on this experience. It helped develop the confidence, maturity and team working skills obtained today. Show less

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  Dish Dining Leeds

  Oct 2013 - Aug 2014

  Marketing Assistant Manager

  o Created a marketing plan to fulfil business goals of having the entire month of December filled with bookings. (Restaurant Opened in Sep 2013)o Used WOM and social media with no budget to brand build a start-up to an award winning and successful venture in Leeds City Centre in a few monthso Developed creative campaigns using different types of activities, such as contests and relationship building with clients, local newspapers and magazines.o Within 9 months, the business was profitable and had been nominated for various of awards, for its customer centric approach. Show less

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  Brosgill Opticians - Leeds & Ilkley - Beautiful and Niche Eyewear

  Sept 2014 - Aug 2020

  o Marketing professional planning, creating and delivering multiples smart campaigns across digital/traditional channels to sustain year-on-year growth and brand equity.o Creative and smart budget management to deliver effective campaigns with up to 8/1 ROI and further insights on conversion rates for future campaigns.o Running continually successful retention campaigns using digital tools and channels to obtain referrals from promoters, bringing 80% of our new clients.o Create and delivery acquisition omni-channel campaigns to provide a holistic customer journey, from first touch and multi touch to sales and retention, focusing on Brosgill’s positioning strategy and acquisition of affluent clients. o Created a bespoke MKIS to manage, analyse and interpret metrics from online and offline sources. Resulting in better customer experience, better ROI (from average of 2/1 to 5/1) and conversion rates.o Changed the marketing strategy from marketing penetration to development, applying a new positioning strategy, bringing growth in the top line (ATV up 20%) and bottom line (Revenue up 10%). o Led Brosgill’s biggest multi-channel campaign to date with the objective to gain new customers, acquiring over 50% more new clients compared to last year.o Short-listed and runner-up of Best Marketing award 4 years in a row, by the optical success academy, where I delivered 4 public speeches and shared best practice amongst business owners and directors across the UK. Show less o Create a yearly marketing plan and present to the directors together with an opportunities and threats assessment with recommendations on how marketing can support further growth of top and bottom line.o Maintain and update the UX on the website as well as a manage and control all digital channels, such as Google ads, email marketing and social media advertising. All in conjunction with a content strategy to attract high quality leads.o Ensure all marketing communications, to new/existing customers, are passed through STP to ensure higher engagement and conversion rate.o Continually monitor the competition and their marketing efforts to create a defensive strategy and protect our market share. Show less

  • Marketing Manager

    Oct 2016 - Aug 2020

  • Marketing Assistant

    Sept 2014 - Sept 2016
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  Fera Science Ltd.

  Nov 2020 - Aug 2024

  Fera Science Limited, is a joint venture between Capita plc and the UK Government. Fera’s vision is to create better outcomes by being the leading supplier of scientific solutions.o Support the head of marketing in delivering monthly and quarterly reports to executive directors, as well as regularly revising the marketing and budget plan to make sure it’s in line with the marketing and business plan.o Managing the apprentice, making sure they are always developing in line with the scope, setting SMART objectives, having 121 meetings and supporting her personal growth.o Lead highly scientific campaigns by collaborating with key stakeholders, where I assist in the development of digital assets, such as written content, landing pages, and email templates.o Supporting revenue growth month-on-month by managing PPC and LinkedIn ads together with an advertising agency.o Research, plan, manage, execute, and report on multiple digital cross-channel campaigns to support business units’ goals by focusing on brand building and lead generation. Campaign planning includes CMS editing, email marketing, social, ads, workflows and MQL management.o Managing and briefing creative advertising agencies daily, to ensure all marketing campaigns have the right collaterals and are delivered on time and on budget.o Identify improvements to campaigns and overall strategy by analysing actionable data and making changes where and when required to improve Fera’s value proposition and better ROI.o Lead multiple web development projects to improve the UX on 3 CMSs as well as actively looking for ways to improve it further by working together with the internal sales team and web dev agency.o In charge of the Martech stack and being the ‘in-house expert’ to support team members. Always reviewing and continuously looking for tools to improve the marketing function. Show less

  • Marketing Campaign Manager

    Apr 2022 - Aug 2024

  • Digital Marketing Executive

    Nov 2020 - Apr 2022
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  Farnell Global

  Aug 2024 - now

  Marketing Automation Manager