Kerrilyn Collins

Experience

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  Nordstrom

  May 2017 - Jan 2018

  Sales Associate

  Seasonal Sales Associate in the Topshop & Savvy department.

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  California Baptist University

  Sept 2017 - Jan 2020

  Oversee and assist in chapter development. Mentor current chapter president and vice president. Bring a positive attitude to the team when helping with events. Directly oversee and lead the execution of PR Week. First-year Orientation Christian University Success. I work with a partner to lead 15 freshman students as they transition from high school to college. Responsibilities include:-Welcome Weekend -teach a class once a week-weekly meetings with my partner and core group-one on one meetings with students-plan and execute events Oversee chapter activity. In direct contact with Regional Ambassador. Attend Conferences in Austin, TX and Boston, MA. I mentor board members under me and delegate tasks to them. We plan events for our chapter as we invite PR Professionals to come and speak to us. As a board, plan and execute PR campaigns for our school's publications. Create and post content on social media platforms for Alumni and Parent of Calbaptist. Utilize Sprout Social to schedule posts and view analytics. Promote Alumni and Parent events through media platforms. Create and send out monthly newsletters to over 2,000 recipients. Attended PRSSA National Conference in Boston, MA Currently working on a campaign with California Baptist University's Lancer Media GroupDirectly involved with planning internal and external chapter Events

  • PRSSA Immediate Past President

    May 2019 - Jan 2020

  • FOCUS Leader

    May 2018 - Jan 2020

  • PRSSA PRESIDENT

    May 2018 - Sept 2019

  • University Advancement Social Media Intern

    Sept 2018 - May 2019

  • PRSSA Vice President

    Sept 2017 - May 2018
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  Nordstrom

  Jun 2018 - Aug 2018

  Retail Management Intern

  Retail Management Internship at Nordstrom, Washington Square Mall in Tigard, OR. Working directly with the department manager and assistant manager of Mens Sports Wear and the Rail. Assist in creating the schedule, merchandising the floor, prepping the floor for the annual Anniversary Sale. Worked with two other interns to come up with a way to increase our business in a digitally enabled world.

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  Beautycounter

  Aug 2018 - Feb 2019

  Consultant

  Independent Consultant for Beauty Counter. Assisted in skincare and cosmetics.

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  Forest Home

  Dec 2018 - Mar 2019

  Residential Winter Staff

  I helped facilitate camp by setting up, tearing down, and making sure everything went well! I also built relationships with students and leaders! Worked Winter 2019 and Winter 2020

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  Lux Clothing

  Aug 2019 - Dec 2019

  Intern

  Assist in shipping orders, answering emails, working pop up events, organizing bins and showroom, calling vendors. Occasionally assist on the buying side.

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  Forest Home

  Aug 2019 - Jan 2020

  In this position, I worked alongside my staff to lead 200-400 junior high students each week in activities. I gained experience in leadership, team building, working in a fast-paced environment, and learned how to make decisions quickly and be flexible. Forest Home representative to guests. Create an enjoyable atmosphere and make Forest Home resources available to guest groups using facilities.

  • Summer Residential Staff

    May 2019 - Jan 2020

  • Guest Conference Host

    Aug 2019 - Sept 2019
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  TOC Public Relations

  Sept 2019 - Dec 2021

  Digital Marketing Specialist

  As a Digital Marketing Specialist at TOC Public Relations, I was the lead web designer for multiple clients, including law enforcement agencies across California, local law firms, and small businesses. In addition, I was responsible for creating and distributing monthly newsletters, executing company event marketing initiatives, and maintaining regular communication with clients to ensure their projects were executed at a high caliber and their marketing objectives were met in a timely manner. My extensive experience with website design for a wide range of clients allowed me to develop the skills necessary to create customized sites that accurately represent each company's unique brand and values. This expertise in creating tailored website designs ultimately helped to further our clients' brand credibility and increase their online presence. Show less

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  Riverside County District Attorney's Office

  Sept 2019 - Dec 2019

  Public Relations Intern
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  Lancer Media Group

  Sept 2019 - Jun 2020

  Editorial Assistant of Pursuit Magazine, an award-winning student ran publication. Job includes writing content for the magazine. Experience in AP style, story organization and interviewing sources.

  • Section Editor

    Jan 2020 - Jun 2020

  • Editorial Assistant

    Sept 2019 - Dec 2019
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  Safeguard Investment Advisory Group, LLC

  Dec 2021 - now

  Director Of Marketing

  At Safeguard Investment Advisory Group, I've had the privilege of driving and executing innovative marketing strategies that have significantly enhanced our outreach and successfully converted countless leads into loyal clients. I've spearheaded engaging client educational events that not only foster strong relationships but also generate significant referrals, resulting in over $10 million in production in 2023, with an exciting trajectory to surpass this in 2024.My role has also involved designing eye-catching print materials to effectively market to referrals and prospects, and hosting and producing our popular podcast, "The Big Picture Retirement Show," which provides valuable insights to our audience. Building and managing a vibrant social media presence on Instagram, Facebook, and YouTube has been another key aspect of my work, leveraging these platforms to drive lead generation. Through the power of Facebook Advertising, I've successfully converted prospects from both Facebook and YouTube into clients.Creating compelling weekly content for our YouTube channel has kept our audience engaged and informed while launching dynamic email marketing campaigns through ActiveCampaign has and continues to generate over 100 new leads per month. These campaigns re-engage old prospects, convert them into appointments, and boost client retention. I am particularly proud of championing the Safeguard Cares initiative alongside the managing partner and organizing quarterly volunteer days for our staff to give back to our communities and make a meaningful impact.Additionally, I orchestrated our inaugural charity fundraiser, raising $40,000 for St. Jude, and oversaw the redesign of our website, streamlining Safeguard's brand voice and messaging for a cohesive and impactful online presence. Show less