Anshul Bansal

Experience

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  Tutedude

  Dec 2020 - Jan 2021

  Campus Ambassador

  • Oversaw all aspects of social media, increasing LinkedIn following by 10%, Facebook by 25% and Instagram by 33%• Gathered 30+ leads for the business development team; assisted and resolved the client’s tickets• Recognized by the company for successfully converting 5 leads in a week; company average being 2 leads a week

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  UpGrad

  Apr 2021 - Jun 2021

  Product Content Intern

  • Handled and optimized content across 7 different platforms and websites, resulting in a 30% increase in organic website traffic• Supported the team with program content generation and static accumulation of creative data for the 3 websites• Collaborated with cross-functional teams to develop and execute a content marketing strategy, resulting in a 15% increase in lead generation• Awarded recognition by Senior Product Content Associate for completing project REVAMP in 45 days

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  Blinkit

  May 2021 - Jul 2021

  Summer Intern - Market Team

  • Executed targeted outreach campaigns in Tier 2 and 3 cities, resulting in a 45% increase in brand awareness• Operated market research in 5 cities and recognized partnership possibilities and evaluated partner needs• Generated potential leads through strategic partnerships with local community organizations, resulting in a pipeline of over 500 qualified leads for the business opportunity• Secured meetings with 10+ potential clients and successfully started a Grofers Market store

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  Fractal

  Nov 2021 - Feb 2022

  Project Intern - Partnership & Alliance

  • Assisted various teams to systemize partner operations processes, reducing response time by 30%• Aided the team in curating the list of over 20 target accounts by doing in-depth secondary research• Strengthened marketing collateral building & content writing for Marketplace listing of Azure-based products• Steered market research and analysis to identify potential partnership opportunities, resulting in the successful acquisition of 3 new strategic partners

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  Nestlé

  Dec 2021 - Jan 2022

  Nesternship

  • Conducted in-depth analyses of organic search performance on various e-commerce platforms, identifying gaps across multiple brands of Nestle and areas for improvement, resulting in a 27% increase in organic search visibility• Officiated searches for 7 categories using 28 keywords across different geographies i.e., Metro, mini metro and 4 other cities• Operated detailed analysis of 672 organic searches and suggested various improvements to improve search results• Implemented recommended improvements to metadata, content optimization, and keyword targeting on multiple e-commerce platforms, leading to a 20% boost in organic search rankings Show less

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  Replicon

  Jun 2022 - Dec 2022

  Associate Product Manager

  • Synchronised with design and tech teams to successfully implement three new features in Polaris: Advanced rate card, import utility, and invoice summary, resulting in a 20% increase in user satisfaction• Constructed Product Requirement Documents (PRD) containing detailed use cases for internal and external consumption as well as worked with other product managers and the design team to finalize feature designs• Led the development and execution of acceptance criteria for multiple projects, resulting in a 10% reduction in product defects• Worked closely with multiple teams to streamline the implementation process for new features, reducing time-to-market by 15% Show less

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  I-PAC (Indian Political Action Committee)

  Feb 2023 - Aug 2023

  Product Manager

  • Directed the development and launch of 3 Applications which resulted in a 25% increase in the user base• Coordinated with cross-functional teams to enhance user experience and optimize app performance, resulting in a 20% decrease in crash rates• Implemented data-driven decision-making processes, utilizing user feedback and market research to prioritize and develop new features, leading to a 30% increase in user retention• Piloted comprehensive market research and competitor analysis to identify market gaps and customer pain points• Managed agile development cycles and coordinated product launches to ensure timely delivery of high-quality product increments Show less