Lien Phan

Experience

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  Advertising & Broadcast Medason Group

  Feb 2010 - Aug 2010

  PR Excutive

  Responsibilities- Being in charge in all PR tasks from building and implementing PR plans, client services, media relations…- Being involved in integrated communications plans with variety activities like: Advertising, TVC, Collections, and Events…Achievements- Having chance to take the leading role on Acer and Conyeume projects as well as serving full services for Canon account have earned me the great PR knowledge, strong media networks and practical client service skills

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  Scarlet Communications

  Oct 2010 - Mar 2012

  PR Consultant

  Responsibilities- Creating and managing the whole campaign to get the best results in positioning the brand on the market - Doing research and ideas proposal for brand awareness on Vietnam market- Being the representative for clients to follow up and respond to media requests.- Handling basic PR activities for a variety of big name clientsAchievements- Building up expertise in PR field with a wide range of customers like: Pantene, Olay, Electrolux, pH care, Kohler, Kirin Acecook (Ice -180), Adidas, Samsung Galaxy Tab…- Setting up a strong and sustainable relationship with editors, reporters of newspaper, magazine throughout Vietnam Show less

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  Biz Tequila

  Apr 2012 - Jul 2013

  Associate PR Supervisor

  Responsibilities- Building and implementing plans ranging from traditional PR activities to integrated communications plans- Talking main responsibilities in: media relations, concept and content development- Handling client services and being the liaise between clients and media - Conducting daily PR tactics like holding press conference, media luncheons, Press kits composition, Article development, M&E reports… Achievements- Having experience in PR expertise for around 4 years and been serving a wide range of clients in ICT, banking and FMCG industry. - My accumulated experiences in PR activities are also strengthened through the opportunities serving the wide range famous and professional customers from consumer lifestyle, ICT to Healthcare sections like: Philips, Kimberly Clark, Total, Mobifone…- Working with Fleishman - Hillard – the top 3 PR agencies in the world through some cooperating regional projects also plays a great part in my expertise enhancement. Show less

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  JWT Viet Nam

  Aug 2013 - Aug 2015

  PR Manager

  Responsibilities:- Supported the Head of Communications in proposing and executing PR-digital campaigns per clients’ briefs- Led brainstorming sessions with creative team, guided and mentored junior teammates as well as coordinated with digital-event teams to ensure high-quality, on-brief execution- Developed long-term relationships with key editors and influencers in the market Achievements:- Maintained good working relationships with high-profile clients (Suntory PepsiCo, Unilever)- Initiated and ensured flawless execution to reach/surpass KPIs for all campaigns- Supervised and mentored new team members- Contributed to the success of Lifebuoy Hand Washing Day in AMES Award (top 10) Show less

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  DSQUARE

  Mar 2016 - Oct 2021

  Account Manager
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  DSquare I Square Group

  Jul 2021 - Jul 2023

  Senior Account Manager
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  Leo Burnett

  Apr 2023 - now

  Senior Account Manager