
Joseph Marks, PhD
Research assistant to Professor Adrian Furnham

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About me
Senior Manager in Behavioural Risk at NatWest Bank | Co-Author of the book Messengers: Who We Listen To, Who We Don't, And Why
Education

UCL
2014 - 2015Master of Science (M.Sc.) Social Cognition: Research and Applications - Division of Psychology and Language Sciences DistinctionActivities and Societies: Student Academic Representative; Eton Fives 1st pair; Think-Tank Society. This course provides an understanding of how the human cognitive and neural systems have evolved to sustain social coordination and adaptation to the environment.Core modules (grade): Judgment and Decision Making (69); Social Neuroscience; Statistics (80); Understanding Individuals and Groups (74); Social Cognition, Affect, and Motivation (76); Current Issues in Attitude Research (77).Optional Modules: Psychology and Education (72); Applied Decision Making (78).Research… Show more This course provides an understanding of how the human cognitive and neural systems have evolved to sustain social coordination and adaptation to the environment.Core modules (grade): Judgment and Decision Making (69); Social Neuroscience; Statistics (80); Understanding Individuals and Groups (74); Social Cognition, Affect, and Motivation (76); Current Issues in Attitude Research (77).Optional Modules: Psychology and Education (72); Applied Decision Making (78).Research project (74): I designed my own research project that examines the effects of construal-levels on the optimism bias. This project was shortlisted for an MRC-funded PhD at the University of Cambridge. Show less

UCL
2017 - 2022Doctor of Philosophy - PhD PSYCHOLOGYMy doctoral research focused on understanding how messenger characteristics influence perceptions of credibility and social information-seeking decisions. I also conducted research in the following areas during my PhD: third-party punishment, affective polarization, vaccine nationalism, evidence accumulation and attitudes towards AI.

The University of Birmingham
2010 - 2013Bachelor of Science (Hons) PsychologyActivities and Societies: Stand up comedy, Debating Psychology
Experience

University College London
Jun 2012 - Sept 2012Research assistant to Professor Adrian FurnhamAdrian Furnham is an organisational and applied psychologist, management expert and Professor of Psychology at University College London.During my time working with Professor Furnham I conducted a systematic review of the personality construct “Tolerance of Ambiguity” and published this works in the journal Scientific Research.

Mountainview Learning
Jun 2012 - Sept 2012Behavioral ScientistMountainview Learning is a learning and research organisation of behavioural economists and brain scientists. They work with some of the world’s largest brands to teach the evidence-based approach towards improved productivity.In my role here I developed an implicit attitudes test for a large consumer retailer, wrote consultancy reports for companies such as Mars and Sainsbury’s, and helped to redesign the sales manual used by Ford Motor Company dealers.

INFLUENCE AT WORK, UK
Jun 2015 - Aug 2017Head of Behavioural ResearchINFLUENCE AT WORK works with organisations all over the world delivering individually designed training services and consultancy. Unlike organisations that deliver many kinds of skills training and advisory services we focus only on influence, persuasion and behaviour change. INFLUENCE AT WORK is headed by two of the world’s most recognised names in the science and practice of influence - Robert Cialdini and Steve Martin. Their international bestselling books have sold close to 3 million copies, have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals. Show less

Affective Brain Lab, UCL
Sept 2017 - Sept 2019Head Of Consulting / Lab ManagerWorked with external companies to integrate insights from psychology and cognitive neuroscience into their businesses practices and operations. The role involved running development work with potential new clients to identify their needs and determine whether the lab would be able to conduct primary research or provide advisory services to meet those needs.

ENGINE MHP
Jan 2018 - Apr 2021Freelance Consultant
Penguin Random House
Jan 2018 - Apr 2020AuthorMy book, Messengers: Who We Listen To, Who We Don't, And Why (co-authored with Stephen Martin), was published on September 19, 2019 - it is available to buy here! https://www.amazon.co.uk/Messengers-Who-Listen-Dont-Why/dp/1847942350____________________________Why are self-confident ignoramuses so often believed?Why are thoughtful experts so often given the cold shoulder?And why do apparently irrelevant details such as a person’s height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying?When deciding whether or not someone is worth listening to, we think we carefully weigh their words and arguments. But those are far from being the only factors that hold sway with us.In this groundbreaking new book behavioural experts Stephen Martin and Joseph Marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant details as a person’s appearance or their financial status influence our response to what they have to say, regardless of its wisdom or foolishness. They explain how trust is won, even when it may not be deserved. They analyse the nature of the charismatic speaker and the verbal and physical cues they employ. And they demonstrate how the tiniest of signals – from the shoes we wear, to the pitch of our voice and the warmth of our smile – can transform how others perceive us and so determine whether they are prepared to pay heed to what we have to say.Above all, Martin and Marks show how looking and sounding right is often far more persuasive than actually being right.In a world of ambiguity, uncertainty and fake news they compellingly demonstrate how, increasingly, the Messenger is the Message.____________________________'A powerful, profoundly illuminating exploration of one of the most important subjects of our time.Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and co-author of NUDGE Show less

City, University of London
Sept 2019 - Feb 2020Visiting Lecturer
NatWest Group
May 2021 - nowI deliver and lead audits using behavioural and data science methods and insights to identify and understand behavioural risk across customers and colleagues
Senior Manager
Jan 2023 - nowBehavioural Risk Manager
May 2022 - Feb 2023Behavioural Risk Specialist
May 2021 - May 2022
Licenses & Certifications
- View certificate

R Programming
Coursera Course CertificatesMay 2016 - View certificate

The Data Scientist’s Toolbox
Coursera Course CertificatesApr 2016
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