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Yagmur Griffin

Yagmur Griffin

Freelance Consultant

Followers of Yagmur Griffin2000 followers
location of Yagmur GriffinHouston, Texas, United States

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  • Timeline

  • About me

    Senior Manager, Leads Marketing at Nutrafol

  • Education

    • The University of Texas at Austin - Red McCombs School of Business

      -
      Business Foundations with Rhetoric and Writing Nutrition Sciences

    • The University of Texas at Austin

      -
      Bachelor of Science - BS Nutrition Sciences

      Activities and Societies: Chi Omega Philanthropy Committee, Global Nutrition in Medicine Marketing Director, Burnt Orange Society

  • Experience

    • YD Marketing & Consulting

      Jan 2015 - Jun 2021
      Freelance Consultant

      Consulted with companies internationally, specializing brand strategy and creative direction Creative direction, brand management, social media, influencer marketing, lead generationRefined, replaced, or designed programs to enable revenue via increased brand and awareness and credibilitySpecialization in health and wellness, beauty, CPG, food & beverage, and retail industries

    • The Tan Can

      Jan 2016 - Jun 2017
      Marketing Coordinator

      Increased gross sales 354% within one year through DTC/B2C eCommerce and social mediaEstablished the social influencer program and managed all corresponding promotional eventsCreated digital content, logos, and product labels in coordination with legal guidelinesOrganically increased social media following by over 2,000 followers within 6 months

    • HighRadius

      Jul 2017 - Jun 2021

      Led the HighRadius global campaign strategy within the Consumer Goods (CPG) industryManaged consumer journey marketing campaigns in conjunction with events, web, paid ads, channel, and account-based marketing and sales teamsDirected end-to-end integrated lifecycle campaigns targeting Fortune 1000 companies Defined creative strategy for the team’s assets across each stage of the consumer marketing funnel Achieved over 350% of KPIs while directing company’s first integrated campaign Show less Built out programs from the ground up that generated 33% of the company’s enterprise ($2B) sales pipelineIncreased Fortune 500 prospect engagement by 50%+ within first six months in role with high ROI Awarded top marketing performer three consecutive years in a row, never meeting less than 122% of KPIsStreamlined direct mail efforts that generated 33% of enterprise ($2B+) pipelineFacilitated executive roundtables, digital campaigns, and content development specific to VP/C-Suite Program managed ABM predictive model platform (6Sense) to leverage and optimize intent data2019 KPIs: Q1: 100%, Q2: 164%, Q3: 121%, Q4: 100%2020 KPIs: 132% Show less

      • Marketing Campaign Manager

        Nov 2020 - Jun 2021

      • Marketing Manager, Enterprise Programs

        Aug 2018 - Nov 2020

      • Marketing Coordinator

        Jul 2017 - Aug 2018

    • Nutrafol

      Jun 2021 - now

      • Senior Manager, Leads Marketing

        Feb 2023 - now

      • Demand Generation Manager

        Jun 2021 - Mar 2023

  • Licenses & Certifications

    • Email Marketing Certification

      HubSpot
      Jan 2021

    • Inbound Marketing Certification

      HubSpot
      Sept 2017