Mike Carter

Experience

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  Edison Welding Institute

  Apr 1985 - Oct 1991

  Manager of Market Development

  Developed strategic marketing plan and increased corporate memberships 100% over three years. Devised and implemented telemarketing program for generating sales leads and qualifying potential customers. Identified and evaluated electric utility market for contract research, consulting, and education/training services opportunities.

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  Phenix Development

  Oct 1991 - Jun 1993

  Owner

  Served manufacturing and process industries human resources needs by recruiting engineers in materials joining niche. Produced and marketed industrial video, "Innovations in Commercially Available Welding Equipment - 1991". Marketed lease agreements for customized GMAW welding process package to power plant contractors and sold robotic welding systems to manufacturing companies.

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  Micro Weld Engineering, Inc.

  Jun 1993 - Feb 1996

  Director of Sales and Marketing

  Developed company business plan. Added over 25 new industrial precision welding job shop customers through existing and new target markets. Identified markets for R&D investment. Marketed program for developing a new arc welding process package to government funding agencies and received funding from National Center for Manufacturing Sciences. Sold engineering projects involving process control and automation and designed company publications.

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  Taratec Corporation

  Mar 1996 - Feb 2006

  Sr. Consultant

  • Capability to apply the “competitive advantage” framework developed by Professor Michael Porter of Harvard University to technology intensive industries including evaluation of strategy/structure/rivalry, local demand, factors of production, and supporting industries for regional manufacturing clusters. • Able to access the value of commercialization projects based on mission impact, technical risk and commercialization risk.• Can develop and implement a detailed market entry strategy for industrial products.• Adept at producing industrial market studies on a 4-digit SIC code level that address national business trends, technology trends, manufacturing and environmental issues, business opportunities and competitive threats.• Aptitude for rationalizing complex subject matter (e.g., current research in mobile intelligent wireless networks, leak sensing in double-wall composite pipe) that is initially outside my comfort zone of expertise in order to identify market opportunities for clients. Show less

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  University of Phoenix

  Jul 2005 - Jun 2006

  Grad School Instructor

  Taught graduate school marketing classes at the University of Phoenix.

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  Questline TM

  Feb 2006 - Feb 2022

  Energy Manager

  Questline is the leading content and communications company dedicated to the pursuit of engaging energy utility customers. We focus solely on energy consumers by providing content solutions that matter to them.Serving more than 480 energy utility clients in all 50 states, we deliver content that engages, educates and entertains.• Develops energy efficiency content for an online business development newsletter targeted at residential, commercial and industrial customers.• Creates and conducts Webinars for utility clients and customers on over 60 topics (energy efficiency, power quality, compressed air, lighting, HVAC, business continuity).• Supports consulting engineering service to commercial and industrial customers covering energy, materials, and manufacturing questions. Show less

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  Phenix Development

  Jan 2022 - now

  Energy Advisor