
Ruqaya Mohsin

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About me
Director Of Marketing and Public Relations at Applied Science University Bahrain
Education

University of Bahrain
-Bachelor's degree Management Information Systems
Experience

Citi
Jan 2001 - Sept 2003Maintain and manage all financial records, logs, spreadsheets and registers.Responsible for following up on financial proceedings, and ensuring tasks are completed on schedule.Entering data into the system. Preparing deals of loans and payments. Sending and receiving telexes from our clients. Booking the deals and getting codes for each deal. Getting rates from dealers. Evaluating the expected risks of companies, making financial loans proposal to retail and corporate clients.
Processor/ Treasury Operation
Sept 2002 - Sept 2003Credit Analyst/ Credit Centre (Operation Department)
Jan 2001 - Sept 2003
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Bahrain Ministry of Education (Information Systems Directorate)
Sept 2003 - Apr 2014Planning, developing and implementing PR strategies of the 3rd GCC Skills. Researching, writing and distributing press releases to targeted media. Collating and analysing media coverage. Writing and editing in-house magazines, speeches, articles and annual reports.Organizing events including press conferences, exhibitions, open days, ..etc Fostering community relations through events such as open days and through involvement in community initiatives. Sourcing and managing speaking and sponsorship opportunities Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs. Maintaining and updating information on the organization’s website and monitoring all the nonconformity. Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email. Achievements: Achieved the highest score in organizing and publicizing the 3rd GCC skills Competition. Being awarded as best event planner compared to the 1 st and 2 nd GCC skills Competition. Show less
Head of Media & public relation
May 2012 - Apr 2014Senior Teacher for Commercial Studies
Sept 2003 - Apr 2014

Ministry of Information Affairs
Aug 2013 - nowTelevision PresenterPresenting live Social Programs. (Alrai TV show – Lemsyan – Masa’a Alkhair Shabab - Mojtamae Waee – Watni .. etc)

Applied Science University Bahrain
Apr 2014 - nowDirector Of Marketing and Public RelationsIdentify and implement annual marketing & PR plans at both the strategic and operational level to achieve the University’s long- and short-term corporate objectives. Establish & maintain long term mutual relationships with industry influencers and strategic partners. As a marketing Director I conduct research includes institutional ability to make surveys and interaction with media traffics [end-users/students/external-stakeholders] to know further about the industry. Editing in-house magazines, speeches, articles, annual reports and statistics based on qualitative and quantitative evidence. Monitor competitors’ activities in terms of products, marketing channels, promotional activities, etc. and recommend alternative strategies by implementing approaches such as STEEP and SWOT analysis. Organizing events including press conferences, exhibitions, open days, site visits in the Kingdom of Bahrain, GCC and UK. Preparing and supervising the production of all the printings and University prospectuses, handbooks, beside promotional videos, photographs, films and multimedia programs. Develop and manage the marketing operating budget. Plan & oversee advertising and promotional activities including green printing materials, electronic media solutions...etc Develop and recommend product positioning, segmentation and branding strategy. Preparation of marketing post-activity reports by stressing all outputs that can influence the university corporate goals. Representing the University In media (Television-Radio-Press, BTV). Member of the Directorate Quality Management system internal Auditor on (ISO 9001: 2015)Achievements:Recruited the highest number of students among other private universities for two years 2015-2016/2016-2017. Sustained the strongest appearance and presence in media as an Educational Institution, almost in news on daily bases both Arabic & English. Show less
Licenses & Certifications

Public Relation
CIPR – Chartered Institute of Public RelationsJan 2017
Digital Marketing
ICDL CertificationFeb 2018
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