Christopher Brown

Experience

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  Sphere Insights Ltd

  Jun 2009 - Aug 2009

  Marketing Intern

  • Placement as an interviewer conducting exit surveys at institutions such as Tate Modern and assisting with data processing and analysis. Through this experience, I developed my interpersonal skills while I had to approach and engage members of the public to ensure they answered survey questions accurately. I also developed my analytical skills as I had to input into the analysis of the effectiveness of sponsorship campaigns.

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  Newcastle United Football Club

  Jul 2010 - Jul 2010

  Summer Internship

  • Internship placement at the Financial, Commercial, Press and Corporate departments of NUFC. I learnt how commercial activity with fans develops to increase Club revenue, how companies can use different sports marketing techniques to maximise profits and how sponsorship can be used to create a bond with the public, its importance in branding and beneficial impact on both the sponsor and rights holder. • Working with the Press team, I wrote sections of match-day programmes.• I gained invaluable experience on effective communication with diverse groups, ranging from fans of all ages and nationalities, which I guided on stadium tours to interviewing players in their native tongue (Hispanic, French, Italian) and journalists with whom I dealt at Press Conferences. Show less

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  Brightsparks Recruitment Ltd

  Jun 2013 - Aug 2013

  Team Leader

  • Catering & Corporate Hospitality Work at music concerts and festivals as well as sporting events. Work included VIP catering in boxes at prestigious events such as ‘The Goodwood Festival of Speed’. After three weeks of service I was promoted to Team Leader due to my people management skills and was given financial management responsibility. The job experience gave me the opportunity to develop my organisational and leadership skills.

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  John Guest Ltd.

  Jul 2014 - Jul 2014

  Marketing Intern

  • Placement involved working within the Marketing department of the company, overviewing their domestic and international presence, thereafter in writing reports comparing John Guest products against competitor firms’ products on customer websites. I evaluated directions in which John Guest could possibly improve the marketing of their products. My language skills were used to effect, in translating texts from English to both Spanish and French for their foreign brochures and catalogues. As well as working with the Marketing department, I spent time with Export Sales, Human Relations, Purchasing and Customer Services. This experience gave me the opportunity to work within a major manufacturing company operating globally witnessing what it takes to ensure both rapid and sustainable growth. Show less

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  Fanatix

  Jun 2015 - Jan 2016

  Social Media Manager

  • The role involves managing social media accounts for some of the world’s most popular sports accounts, with over 500,000 Facebook followers and 150,000 Twitter followers (and rising). I am responsible for the creation and distribution of online content across a number of accounts.• The role has helped me develop organisational skills, such as planning posts, researching potential content and posting on various social media platforms.• Accounts I oversee include ‘Fanatix’, ‘Inside World Football’ – followed by senior officials at FIFA such as Sepp Blatter, ‘Caught Offside’ & ‘BetBright’.• Have grown my own personal account, ‘Fans of Sport’ – which now has over 9,000 followers on Instagram & just under 40,000 Twitter followers. Show less

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  Four Communications

  Aug 2015 - Aug 2015

  Marketing Intern

  • Short-term contract working on the Torch Relay for The Rugby World Cup 2015, on behalf of a blue chip client, sponsoring the tournament. As well as this, I also worked on sponsorship campaigns for the tourist destination South Tyrol.

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  Dentsu Aegis Network

  Oct 2015 - Dec 2015

  Sponsorship Assistant

  • Internship with the Sponsorship team working within the Sport & Entertainment sector, clients included FedEx (The UEFA Europa League & ATP London Finals), Fitness First (Team GB) & Huawei (The 2016 Olympic Games). • Shadowed the Account Director, where I compiled reports on competitors’ activity within the world of sponsorship, as well as writing reports on clients’ campaigns. • Contributed ideas to brainstorm sessions for Fitness First’s Rio 2016 Olympic Games involvement & composed athlete evaluation for Huawei, in order for them to choose their brand ambassadors for the forthcoming Olympic Games. Show less

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  TMW Unlimited

  Oct 2015 - Oct 2015

  Freelance Social Media Manager

  • The role was primarily based within the Digital Marketing sector of the firm, where I looked after the ‘Infiniti Europe’ account through all forms of social media (2.8m likes on Facebook). I was required to create and post content for both the English & French channels as well as handling any customers’ complaints/needs in multiple languages.

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  Mergermarket

  Jan 2016 - Jun 2016

  Marketing Executive

  • Supporting the events team with digital content and promotional communications.• Execute marketing campaigns under the guidance of a Marketing Manager. • Securing Media Partnerships with a number of high profile publications.• Working with sales, production, operations and design teams, gaining a broad range of experience in content marketing principles, data analysis and teamwork.

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  Cake (Havas)

  Jun 2016 - Jan 2018

  Account Executive

  • Key accounts include the likes of Carling, Barclays Football, Barclays Lifeskills, Renault, Fitbit and Rekorderlig.• Part of Cake's marketing team.

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  Cake (Havas)

  Apr 2018 - Jul 2018

  Senior Account Executive

  Activation• Manage both the Carling Goal of the Month and the Barclays Manager of the Month process, from creating a shortlist of nominees to the actual award presentation at Premier League training grounds.• Manage Carling and Barclays Football’s social media channels around key assets, as well as producing content for them and managing partnerships.• Help produce Sky Sports’ multi platform football show, Carling In Off The Bar, which features on Sky Sports before and after Premier League Friday Night Football.Experiential• EE: Hospitality at Wembley, helping with ticketing and on the night running of the box at Tottenham Hotspur home games, England matches as well as other concerts and entertainment events. EE are also a sponsor of the BAFTA’s, where competition entrants are managed and selected and chaperoned on the night at the Royal Albert Hall.• Studio Canal: Helping with production at Premieres for the likes of Logan Lucky and Paddington 2 at Leicester Square.New Business• Pitched to the likes of FIFA at their headquarters in Zurich. Show less

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  DUGOUT (A OneFootball Company)

  Jul 2018 - Dec 2021

  Global Head of Social

  As Dugout Head of Social, I am expected to fulfil a number of different roles. One such responsibility is to co-ordinate and manage all stakeholder content into a linear content guide. To provide clarity into the businesses work flow I created an overarching monthly content plan that is fully visible for all relevant departments. Another key responsibility in my role is to engage the Dugout social community presence with partner clubs, this involves liaising directly with partner clubs’ digital teams. I’ve done this by ramping up the level of engagement with stakeholder clubs as well as strategically planning social opportunities that enable proactive and positive engagement on Dugout social platforms between stakeholders. Other responsibilities include: • Securing partnerships and managing those relationships with brands across the football landscape • Daily management of all Dugout social channels• Implementation and management of a structured, multi-platform social calendar• Regular reporting on stakeholder engagement with Dugout social platforms• Organise content publication supplied by Digital Media Editors embedded into clubs across Europe and MENA territories during key fixtures in the footballing calendar• Social platform growth through regular analysis of social data. e.g. Instagram’s weekly reach has averaged 960,258 since starting with Dugout. Show less

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  OneFootball

  Dec 2021 - Dec 2022

  Brand Manager

  OneFootball London Hub• Managed The OneFootball London Hub over the Women’s EURO’s to celebrate Women’s Football. The Hub was an invite only event for professionals and celebrities within the industry to watch the tournament. Guests included Josh Denzel and Eni Aluko and we partnered with Girls United charity to raise funds to get more young females playing football. VoyceNow x OneFootball• Reached out to Premier League footballer Zack Steffen about partnering with his non-profit, VoyceNow. Zack designed a five piece fashion collection with a leading designer with all money raised going to VoyceNow – over €20,000 was raised through this partnership and was great exposure PR wise for OneFootball.• Managed the launch event for this collection at Victoria Warehouse in Manchester, where over 400 people attended, including the whole Manchester City first team and other footballers from across the globe. Show less

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  RAIOLA

  Apr 2023 - now

  Chief Digital Officer (CDO)