Clarke Smith

Experience

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  Sandven True Pruitt

  Jan 1982 - Jan 1984

  Account Executive
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  Barkley

  May 1991 - Mar 1993

  Sr. Account Executive
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  Advance Auto Parts

  Mar 1993 - Jan 1997

  Marketing Director - Western Auto (Advance Auto Parts)

  Responsible for marketing planning, execution and analysis for the $2 Billion (625 store) Western Auto and Parts America chains, including:• Management of annual broadcast advertising and production budget of $22 million • Development of first-ever Western Auto customer database and subsequent launch of a variety of CRM programs targeting consumers and small businesses• Creation of market-specific media tracking and advertising ROI measurement system

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  Harte Hanks

  Feb 1997 - Apr 2001

  Led cross-divisional effort to deliver integrated CRM solutions that combine database management, segmentation, marketing execution and analytics to drive sales for large retail accounts; including Kmart, Toys”R”Us, TJMaxx and Marshalls. • Directed development, launch and ongoing enhancement of the company's largest customer database containing data on more than 60 million U.S. households and 2 billion retail transactions.• Served as Kmart's on-site CRM subject matter expert supporting dozens of complex targeted marketing campaigns for products ranging from toys to electronics and tires.

  • Vice President, Retail

    Jan 1999 - Apr 2001

  • Director, Retail Database & CRM

    Feb 1997 - Jan 1999
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  Hallmark Cards

  May 2001 - Jun 2008

  Team leader responsible for the successful launch of Hallmark’s first e-commerce business providing customizable greeting cards to small and mid-sized business:• Oversaw the initial business planning, e-commerce site development and launch of businessgreetings.com which generated $3+ million of profitable revenue in just 18 months• Directed all operational, fulfillment and marketing efforts needed to drive e-commerce sales including: ongoing platform enhancements, oversight of production and fulfillment, SEM, SEO, display, email and direct mail and analytics. Show less Leader of 12-member cross--functional team (project management, creative, production, campaign management, analytics) responsible for developing CRM programs that generate profitable results and long-term consumer loyalty. Successfully managed:• Complete re-design of Nestlé Infant Nutrition's Very Best Baby program, including development of program strategy, creative execution, and e.piphany campaign design and implementation. The re-designed program generated a 3-percentage point increase in response rates and a corresponding increase in consumer loyalty Show less

  • Category Leader

    Jan 2007 - Jun 2008

  • Marketing Director, Hallmark Business Expressions

    May 2004 - Dec 2006

  • Client Director, Hallmark Loyalty

    May 2001 - Apr 2004
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  BrandMuscle

  Jun 2008 - Jun 2018

  Executive team member overseeing the company’s go-to-market strategy including: product strategy, enterprise and product marketing and a variety of new initiatives.• Worked closely with the business development team to provide product and local marketing expertise during the sales process. Helped acquire and onboard more than 40 new enterprise clients including: Hyatt, Ace Hardware, Bayer, Progressive, KeyBank, BP and Hallmark.• Managed the product roadmap for the BrandBuilder5 local marketing platform which combined the company’s distributing marketing, channel fund management and marketing execution capabilities in a single platform.• Led integration of Saepio Technologies in 2016 including: overall business integration, technology integration and migration of multiple instances of Salesforce and Marketo into a single CRM platform.• Launched the company's Product Management team and introduced a disciplined approach to Product Management across 4 platforms using the Pragmatic Methodology.• Oversaw initial integration of Brandmuscle, Centiv and TradeOne’s platforms and product offering after the companies were acquired by Riverside in 2013.• Revamped the company’s lead generation process to deliver a 300% increase in qualified leads.• Launched Brandmuscle’s State of Local Marketing report collecting data from thousands of local dealers and franchisees to profile the market. The SOLM established Brandmuscle as a thought leader and provided the foundation for the company’s marketing and strategic planning.• Oversaw the integration of the Brandbuilder platform with Salesforce to improve distributed delivery of email, landing pages and SMS. Recognized as 2012 ExactTarget Embedded Partner of the Year.• Established the company’s Technology Engineering team in Bangalore, India delivering $2.5 million in cost savings while enabling the transition from waterfall to Agile software development.• ExactTarget/Salesforce Partner Advisory Council member: 2010-2013. Show less Team leader responsible for the launch and subsequent growth of Brandmuscle's Local Marketing Execution team which plans and executes more than 35,000 co-branded local marketing campaigns and events for DIRECTV, Allstate Insurance and US Cellular annually.• Grew the department from launch to a team of 70 generating $7 million in annual revenue • Built the team, process and technology platform to support the cost-effective planning, execution and tracking of more than 35,000 co-branded local marketing campaigns and events annually.• Successfully oversaw planning and execution of localized, geotargeted SEM and display campaigns for financial services, entertainment and telecommunications clients. Show less

  • Chief Strategy Officer

    Sept 2011 - Jun 2018

  • Vice President, Local Marketing Execution

    Jun 2008 - Sept 2011
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  Family Features

  Jul 2018 - Aug 2019

  President

  Family Features is a unique content marketing agency that helps brands and agencies deliver branded Food, Lifestyle and Home & Garden content to millions of consumers through a network of more than 4,000 digital, print and social media partners along with our consumer-facing websites: Culinary.net and eLivingToday.com. Recruited by the family of the founder to revamp the company’s product offering and position the company for future growth: • Revamped the company's product line and pricing based on client and marketplace feedback to deliver an 11% increase in average project revenue.• Completely revamped the company's marketing and lead generation efforts to increase the number of inbound leads and shorten the sales cycle. The new marketing campaign increased email open rates by 34% and CTRs by 67%.• Rebuilt the company's CRM platform and customer/prospect data.• Reorganized the account management and sales organizations to better serve clients and improve sales achievement. Show less

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  Pragmatic Institute

  Aug 2019 - now

  Instructor