NOVI THEDORA

Experience

• 

  Liputan6.com

  Aug 2019 - Nov 2019

  Reporter

  - Brainstormed article topic related to lifestyle.- Wrote 5-6 articles per day. - Went to events or places for the coverage.Accomplishment:- Won the writing competition held by Nongshim Indonesia.- Wrote total 282 articles within 3 months.

• 

  Hadi Grup Indonesia

  Jul 2020 - Aug 2022

  Brand & Creative Team

  Hadi Grup Indonesia is a company focused in healthy food and beverages, such as Hadi Kitchen Healthy Catering, Saladbar by Hadi Kitchen, Jus 'n Shake. Besides, it is also associated with fiber drink brand "Flimty Fiber."As the brand & creative team, I have board responsibilities such as:- Making digital content for social media and advertising (ideas and video script) for branding, gain awareness and sales.- Producing video for organic and ads content.- Handling campaign and event occasionally.- Handling partnership to other brand to do the collaboration.- Writing the copy for broadcast marketing to customers. Show less

• 

  INI Studio Desain

  Sept 2020 - Aug 2022

  Freelance Copywriter

  - Developing daily contents & caption for client's Instagram- Handling Facebook Ads to boost awareness/reach for client's business- Summarizing the social media performance through data and report

• 

  Flimty

  Sept 2020 - now

  - Supervised 5 divisions (social media, design, content creator, script writer, videographer & editor) directly under my leadership.- Strategized and executed brand projects and sales, working closely with related divisions in both online and offline.- Maintained the global ROI in 12-14 points.- Ensured the budget oversight and allocation for marketing spending (KOL, Affiliates, Content Production) always inline.- Managed all aspects of projects, from ideation to execution, including project planning, resource allocation, timeline management, and budget oversight.- Fostered cross-functional teamwork and managing stakeholder relationships to achieve brand objectives.- Handled the brand positioning, product launches, and marketing campaigns, with a focus on driving brand awareness and engagement.- Helped the business development in market analysis, consumer insights, and trend forecasting to develop impactful brand strategies.- Maintained the relationship with the brand ambassadors such as Deddy Corbuzier & Denny Sumargo.- Created landing page one per day for advertising purpose and reported in to the CMO. Show less - Leading 4 script writers as well as content creators- Co-leading 5 videographers & editors- Setting the creative standards & directions for whole creative team- Maintaining the creative video team produce average 40+ video per month- Reporting to the CMO for the contents and analyzing together about it- Working closely with advertising team to plan the strategy for the content pillars- Handling the scriptwriting- Quality controller of the creative contents output, such as scriptwriting and videos- Keeping the pace and coordinating with other branding & marketing division- Helping to execute the ideations and goals from creative & brand manager- Handling the campaign and brand collaboration- Event management for the brands (offline & offline) Show less

  • Brand Manager

    May 2024 - now

  • Creative Content Lead

    Jan 2023 - May 2024

  • Brand & Creative Marketing

    Sept 2020 - Jan 2023
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  TapTalk.io

  Apr 2021 - Apr 2022

  Content Specialist (Freelance)

  - Planning timeline & workflow for blog and social media posting.- Developing social media content for 3 accounts.- Briefing copywriter about the topic for blog article & designer about the design.- Social media handling (FB, IG, LinkedIn).- Proofreading the article from copywriter.- Summarizing the report for the social media performance.