Chak Wong

Experience

• 

  City Super Limited

  Nov 2015 - Sept 2016

  Sales Assistant
• 

  Parsons Music Corporation

  Dec 2016 - Jun 2017

  Retail Management Trainee

  -Event helper-Customer service-Retail operation

• 

  Greenery Music Limited

  Nov 2018 - May 2019

  Marketing Assistant

  -Staff training (retail branch)-Marketing material production (offline promotion, video editing)-Social media management -Event assistant (audio helper, photographer)

• 

  IKEA

  Dec 2019 - Dec 2020

  Marketing Assistant, PR & Local Marketing

  -PR copyrighting, press release editing, PR event support-Local marketing campaign planning for Hong Kong and Macau markets-Prepare ROI report, post campaign report, PR coverage reports to managers and department heads-KOL, YouTubers cooperation -Support GA and Digital metrics, KPI reportingKey projects: - SONO x IKEA Bluetooth speaker product launch & media event- Kowloon Bay store 10th anniversary

• 

  Valfoo

  Feb 2021 - Oct 2021

  Marketing Executive

  - Social media management for movenpick Hong Kong - Website revamp (Wordpress)- GA and Tag manager management - Photoshop, illustrator, premiere Key projects: - Creation of new sub-brand and dairy products under Valfoo

• 

  OSIM International Pte Ltd

  Oct 2021 - Jan 2022

  Digital Marketing Executive

  - Website management (sitecore), UAT - Digital marketing campaign management - Google Analytics data analysis - Social media management and Social media customer servicing - E-commerce and paid media support

• 

  FWD Insurance

  Jan 2022 - Dec 2024

  - Google Analytics, Google Tag Manager - Funnel reporting using Looker Studio- Assist in managing paid channels: Search, Social, Display, Affiliates- Business planning - GA4 transition, CDP, Google EC, Meta CAPI - Manage & assist building data analytic projects- Finance reporting & ROI calculation- Presentation to management and ad-hoc data support to different BUs- Manage digital sales partnership & affiliate - Daily performance reporting on digital aquisiton channels - Execution & evaulation on media channels- Google Analytics and Google Tag Manager management- Assist in ATL Campaign - UAT environment & GTM testing

  • Assistant Manager, Digital Commerce

    Jun 2024 - Dec 2024

  • Senior Officer, Data Analytics & Digital Acquisition

    Apr 2023 - Jun 2024

  • Digital Performance Analyst

    Jan 2022 - Apr 2023
• 

  American Express

  Dec 2024 - now

  Assistant Manager, Analytics & Partnerships - ICS Commercial Asia Region

  - Performance Marketing (HK, TW, SG)- Event Management (HK, TW, SG)- Sales Support to Business Development & Account Servicing