Lebohang Radebe MBA, AM(SA)

Lebohang Radebe MBA, AM(SA)

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  • Timeline

  • About me

    Marketing Strategist | MBA | Helping Brands Grow Through Digital Strategy & Creativity

  • Education

    • Regent Business School

      2018 - 2019
      Post Graduate Diploma in Management Business Administration and Management, General
    • Intec

      2017 - 2018
      Higher Certificate Events Management

      Event planning and management course

    • Germiston High School

      2002 - 2006
      Matric Grade 12

      Activities and Societies: SRC, CATERING CLUB, CHOIR, DRAMA

    • Tshwane University of Technology

      2008 - 2011
      Tourism Management Tourism and Travel Services Management

      Activities and Societies: Peer education

    • University of Johannesburg

      2023 - 2025
      Master of Business Administration - MBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

      Activities and Societies: Class Representative - MBA Class of 2024 Specialising in Digital Marketing

  • Experience

    • Cross-Border Road Transport Agency

      Apr 2012 - now

      Managing a team of six to enhance performance, optimized permit processes, coordinated cultural events to boost engagement, and developed LinkedIn content strategies to increase online interaction.

      • Team Leader – Licensing

        Apr 2020 - now
      • Licensing Issuing Administrator

        Apr 2012 - Apr 2020
    • To The Tee Events

      May 2016 - Jun 2018
      Co-Founder

      - Designed marketing campaigns that resulted in a 95% client satisfaction rate and increased audience engagement, leading to a 25% rise in repeat clients.- Managed event budgets efficiently, achieving a 20% increase in participation while staying within budget constraints

    • ULWAZI Knowledge Foundation

      May 2019 - now
      Founder

      - Established the foundation to bridge the digital divide for underserved communities, focusing on digital literacy and entrepreneurship for youth.- Organized workshops and events that promote entrepreneurial thinking and digital skills among young people.

    • Herbalife

      Jul 2019 - Oct 2020
      Independent Distributor

      Promoted and sold health and wellness products, managed client relationships, and grew business through recruitment and team mentorship.

    • Freelance

      Feb 2024 - now
      Marketing and Brand Strategist

      I help businesses bring their marketing strategies to life by executing high-impact branding, content, and event marketing initiatives. With a strong focus on visibility, engagement, and growth, I work with small businesses, startups, and entrepreneurs to implement marketing strategies that drive real results.

  • Licenses & Certifications

    • Digital Marketing

      HubSpot Academy
      May 2024
      View certificate certificate
    • Associate Marketer South Africa (AMSA)

      The Marketing Association of South Africa (MASA)
    • Microsoft Power Up Program – Power Platform Course Completion

      Microsoft
      Feb 2024
      View certificate certificate
  • Honors & Awards

    • Awarded to Lebohang Radebe MBA, AM(SA)
      divisional awards Cross Border Road Transport Agency March 1, 2019 I was awarded 4 value awards in my division
    • Awarded to Lebohang Radebe MBA, AM(SA)
      The Albert Sisulu Award Cross Border Road Transport Agency Aug 2018 In honour of the Mama Sisulu’s theme of “A woman offortitude”, the Albertina Sisulu Award was presented tome as a woman who demonstrated a high level of strength,power, audacity and resilience in overcoming their personalchallenges.
  • Volunteer Experience

    • Board Member

      Issued by Fountain of Hope Combined School on Apr 2024
      Fountain of Hope Combined SchoolAssociated with Lebohang Radebe MBA, AM(SA)