Natalie Sidhu

Experience

• 

  WMC-TV

  Dec 2003 - Dec 2006

  Graphic Designer

  Action News 5 is Memphis, Tennessee's news leader, covering local news, weather, sports and community information across the entire Mid-South.• Created on-air graphics for television newscasts and special packages, contributing to brand consistency and viewer engagement.• Assisted in developing a new branding look for WMC-TV, which continues to be utilized.

• 

  CCL Label Healthcare Group

  Jan 2007 - Dec 2013

  CCL Label is the world's largest converter of pressure sensitive and film materials for label applications and sells to leading global customers in the healthcare industry• Coordinated marketing activities for the entire North American Healthcare Division which consisted of 9 facilities.• Designed content for marketing materials, monthly e-mail blasts, and the company website that were in-line with company branding. Managed print process quality and control.• Planned and executed events such as tradeshows and sales meetings ensuring that the healthcare division’s vision was properly promoted.• Promoted in three years because of continued dedication, superior work performance and proven leadership skills. Show less

  • Marketing Specialist

    Dec 2012 - Dec 2013

  • Marketing Coordinator & Designer

    Jan 2007 - Dec 2012
• 

  Newmark Grubb Memphis

  Dec 2013 - Dec 2016

  Marketing Director

  • Directed marketing activities across the Mid-South Region, aligning with corporate strategies and branding.• Designed, developed and scheduled content for marketing materials, email campaigns, press releases, and events, enhancing brand visibility and engagement.• Partnered with sales teams to create marketing collateral and presentations that supported business goals and drove customer engagement.• Identified market opportunities and threats, reporting findings to senior management and adapting strategies accordingly. Show less

• 

  ABB

  Dec 2016 - Jun 2019

  Global Marketing Communication Specialist

  • Led global communications for the largest product group within ABB’s EPIP business unit, driving brand recognition and product adoption.• Developed and executed marketing strategies that aligned with global and local objectives, delivering campaigns on time and within budget.• Collaborated with product managers to create compelling value propositions and messaging, driving growth in target markets.• Managed the creation of marketing tools and assets, ensuring consistency with global branding and communication strategies.• Played a key role in a major global brand migration and transformation initiative, coordinating efforts across internal departments and external stakeholders. Show less

• 

  Smith & Nephew

  Jun 2019 - Aug 2022

  Global Marketing Communications Manager

  • Managed integrated marketing communications for the Hip and Trauma+Extremities portfolios, driving global awareness and demand.• Led the marketing strategy for global tradeshows and events, ensuring a consistent brand presence and messaging across all touchpoints.• Directed the communication strategy for product launches, working closely with product marketing to develop differentiated messaging and positioning.• Coordinated with internal creative teams and external agencies to produce impactful campaigns, managing projects to stay on strategy, on time, and within budget.• Developed and managed the social and email calendar for each campaign, collaborating closely with the digital team to support asset creation and ensure timely, coordinated content delivery across all channels.• Supervised the Integra Extremity business acquisition integration, effectively managing cross-functional collaboration and one direct report.• Maintained oversight of all promotional assets, ensuring global reach and compliance with corporate standards. Show less

• 

  Olympus Corporation of the Americas

  Aug 2022 - now

  Sr. Mgr., Marketing Communications Business Partner, Global

  • Spearhead global marketing communication strategies and execute product launches from concept through distribution for business growth and brand visibility.• Develop customer-centric campaigns that align with business objectives, generating interest and driving demand for Olympus Respiratory, GI and Infection Prevention solutions.• Partner with global marketing, commercialization, regional marketing, corporate communications and omnichannel teams to build value propositions, communication strategies, KPIs, and tactical deliverables, ensuring alignment with market needs.• Oversee the creative development process with external vendors and internal designers, managing budgets and timelines to deliver high-quality deliverables.• Develop global content, including sales collateral, educational materials, technical articles, owned publications, and web content, tailored to the target audience, for consistent and impactful narratives across all Olympus communication channels.• Lead the development of integrated marketing campaigns for disease states that combined digital, social, and traditional channels, enhancing brand coherence and drive targeted customer engagement across global markets.• Analyze key performance metrics post-campaign execution to inform and optimize future initiatives.• Influence and collaborate with senior leadership and key stakeholder across multiple geographies, to drive a cohesive brand narrative and ensure compliance with corporate brand guidelines and global campaign initiatives. Show less