Scott McCall

Experience

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  Whiskerwits Music

  Jan 2000 - Oct 2009

  Composer / Producer

  I compose original music and sound design for TV spots and film, write songs and do recording session work as a guitarist (and the occasional gig).

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  OPC Area Program

  Jan 2000 - Jan 2005

  Community Based Services Specialist

  Provided clinical counseling, case management, and crisis intervention to adolescents with severe and persistent mentalillness

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  Newfangled Web Factory

  Jan 2005 - Jan 2008

  Project Manager

  A multifaceted position entailing client relationships, tech sleuthing, content and social marketing best practice education, user experience consultation, ideation, analytics and production. Managed the conception, development and ongoing maintenance for approximately 100 clients sites built on the proprietary open source CMS platform, and supervised a team of designers and developers (PHP/Flash) to make it happen.

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  Tift Merritt Band, freelance

  Jan 2008 - Dec 2008

  Guitarist

  Lead Guitarist for Tift Merritt, a full-time gig. I was the primary guitarist for her 2010 release, See You On The Moon, and I toured internationally to support Another Country, her 2008 release on Fantasy.Notable shows and appearances: Late Night with David Letterman, The Tonight Show, The Grand Ole Opry, Telluride Bluegrass Festival, Glastonbury Festival, Aspen Jazz Festival

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  Performance Bicycle, Inc

  Dec 2008 - Nov 2009

  Web Content Manager

  Digital strategy, user experience design and measurement for 2 complete site rebuilds for the brand’s e-commerce sites. Directed the launch of the brand’s social media program.

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  McKinney

  Nov 2009 - Dec 2012

  User experience, ideation, strategic planning and experience design for digital and mobile work for Nationwide Insurance, Sherwin-Williams, Lenovo, The Grateful Dead Strategy, user experience, ideation and measurement for digital and mobile work for Nationwide Insurance, Sherwin-Williams, and Travelocity

  • Experience Designer

    Dec 2010 - Dec 2012

  • Associate Interactive Strategist

    Nov 2009 - Dec 2010
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  SharedVue: A Part of The Channel Company

  Jan 2013 - May 2014

  Senior User Experience Designer

  -Led UX strategy and product design with a cross-functional team. Shipped over 5 substantial features.-Worked with stakeholders, customers, and prospects to determine product roadmap and GTM strategy.-Created personas from data, talked to users, and analyzed performance to continually improve the product and service offerings.-Developed clickable prototypes using Protoshare and design artifacts for user testing.

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  Spoonflower

  May 2014 - May 2015

  -Led user research and testing to uncover insights and influence product and design decision-making.-Led cross-functional teams for multiple new features, and conducted participatory design studio sessions.-Prototyped solutions using Sketch, InVision, Protoshare, and HTML/CSS based on user testing and feedback.-Mentored team members and evangelized design thinking and process.

  • Director, Experience Design

    Feb 2015 - May 2015

  • Associate Director, User Experience

    May 2014 - Feb 2015
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  Windsor Circle, Inc.

  May 2015 - Aug 2016

  Senior Product Designer

  -Led product design and UX initiatives for agile, cross-functional mission teams.-Worked closely with product managers, developers, and client success to develop the minimum lovable experience.-Organized and ran weekly lean research sessions and experiments with customers to validate design hypotheses.-Sketched and prototyped solutions based on research. Measured and iterated.

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  Globant

  Aug 2016 - Jan 2018

  Senior User Experience Designer

  Design and content strategy lead for clients like Covance (Pharma) and NYC’s MTA site redesign. Developed and optimized a lean product discovery model adopted by the organization. Led content strategy, information architecture, generative/evaluative research. participatory design sessions, and rapid prototyping to get to the most impactful, outcome-based solutions for complex problems. Mentored designers and strategists.

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  Globant

  Sept 2018 - Sept 2019

  Principal UX Designer

  Strategic design lead for cross-functional teams focused on product discovery for clients like Covance (Pharma), Disney/ESPN, and 7-Eleven. Ran generative and evaluative research, participatory design sessions, rapid prototyping, and lean experiments in order to uncover and solve core user and business problems. Mentored designers and strategists.

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  IBM

  Sept 2019 - Dec 2023

  Conversational architect and writer for Watson Conversation, the AI chatbot platform for The Weather Company’s advertising business. Lead product strategy and design initiatives in the data, AI/ML, and emerging tech (AR/VR) space, working with data scientists and ML engineers to solve problems and innovate with a focus on the user. Some of this work has generated patents. Run generative/evaluative research, conduct UX product design, and pinch hit as a UX writer on the product side of The Weather Company.Mentor junior and mid-level designers, providing guidance and support to help them develop their skills and grow in their careers. Show less Design leader of the Partner Onboarding Experience for Red Hat Marketplace, “stocking the shelves” for this online platform where users can discover, purchase, and deploy hybrid cloud software solutions for enterprise environments.Created a shared strategic vision with business and engineering partners to uncover and strategically align around the top problems and measurable outcomes.Led product design/research and mentored teams serving the onboarding of complex and highly variable enterprise product types with a vast, complex web of users and stakeholders, across teams and organizations.Mentored designers and researchers on the team. Show less

  • Design and Strategy Lead - IBM Watson Advertising and Weather

    Apr 2022 - Dec 2023

  • UX Design Lead, Red Hat Marketplace

    Sept 2019 - Apr 2022
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  The Weather Company

  Dec 2023 - now

  Lead Product Designer - Aviation