Ricardo Moreno Peña

Experience

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  Nextel

  Jan 2012 - Sept 2016

  Accountable for overseeing and executing prepaid sales strategies to boost revenue and user acquisition. Worked closely with sales, marketing, and senior management teams to analyze market trends, identify new business opportunities, and develop effective go-to-market plans.• Drove the acquisition of 420K new users in 12 months (8x growth) through a product relaunch with a competitive offer, new sales and distribution channels, an updated commission scheme and targeted publicity• Contained user churn, effectively maintaining subscriber value and supporting the company’s appraisal for an upcoming sale in 2015 Show less Support development and implementation of sales strategies for prepaid products and services. Work closely with sales and marketing teams driving revenue growth and achieving business objectives. Conduct market research, analyze sales data, and coordinate activities to optimize sales performance.• +20% sales growth by identifying new commercial opportunities per region and channel, create and maintain new commercial associates, design new employee reward plan, and collaborate in creating new publicity campaign Show less

  • Prepaid Sales and Strategy Manager

    Jan 2015 - Sept 2016

  • Prepaid Sales Strategy Coordinator

    Jan 2014 - Jan 2015

  • Strategic Planning Analyst

    Jan 2012 - Jan 2014
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  AT&T

  Aug 2016 - Nov 2023

  Develop and implement high-impact strategies to strengthen the organization’s competitive edge and drive sustainable growth. Continuously assess market conditions, identify new opportunities and set measurable goals. Monitor performance against targets, generate data-driven insights, and adjust tactics for optimal results. Establish performance metrics and evaluation frameworks to measure the success and impact of strategic initiatives.• Designed and updated on a monthly basis a 5-year strategic plan encompassing all sales and brand activations, setting standards for headcount requirements, budget forecasting, and operational milestones for over 18,000 employees across multiple business units • Planned and structured a 5G strategy from 2023 to 2024, coordinating cross-functional teams (Finance, Engineering, Marketing and IT) for a high-impact deployment that generated 1.2 million new users, +152 M USD revenue and +1 points of market share Show less Responsible for ensuring profitable sales closures by developing tailored B2B solutions, analyzing performance and aligning corporate clients’ needs with strategic objectives. Collaborated with sales leaders and cross-functional teams to drive revenue growth, providing actionable insights to refine sales strategies and enhance overall effectiveness.• Designed and deployed bespoke solutions for corporate clients (e.g., Mazda, Pepsi, Lala, and Banorte), achieving 20K+ average monthly sales through APN configurations, indoor coverage solutions, nationwide coverage analysis, custom commercial plans, and comprehensive after-sales support, all while maintaining profitability and client satisfaction. Show less

  • Senior Strategy Manager

    Jan 2017 - Nov 2023

  • Senior Enterprise Sales Manager

    Aug 2016 - Dec 2017
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  MEGACABLE

  Aug 2024 - now

  MVNO Commercial Strategy & Sales Manager

  Leading sales strategies and initiatives for Megacable's MVNO services, ensuring revenue growth and exceeding sales targets. • Leading the development and execution of a comprehensive growth plan for 4Q24 and 2025, including marketing and social media campaigns, expansion into new sales channels (7 new regional call centers, digital channels, and 180 B2B-focused positions), a new commission and incentive structure, and the rollout of new commercial offers in collaboration with key business partners• Achieved a 29% increase in average monthly sales to date, with the goal of reaching a 70% overall increase by the end of 2025 Show less