Elena Baselice

Experience

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  Snaitech S.p.A

  May 2013 - Jan 2014

  Marketing Internship

  Stage all'interno della divisione Betting e Digital Gaming, reparto Branding e Ricerche di mercato: - sviluppo di progetti di marketing relazionale, - analisi ed interpretazione dei risultati di ricerche di mercato,- impostazione delle indagini di mercato BtB e BtC in collaborazione con gli istituti di ricerca partners,- monitoraggio campagne adv e utilizzo dei diversi canali di comunicazione da parte dei competitors (ADMonitor)- consultazione ed analisi dei risultati di divisione (BI Oracle)- analisi dell'ambiente di marketing Show less

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  Marchesi Antinori

  Oct 2014 - Feb 2020

  Coordination of the marketing team activities:> Marketing plan and market analysis> Regularly report to the general management and to the company’s president> Conducting feasibility analysis and development of strategic projects> Evaluation and definition - together with the marketing director – of the packaging for the entire Antinori portfolio products (bottle size, type of box, number of bottles for each box)> Old vintages stock management > Draw up, together with the marketing director, the department budget> Manage relation with external suppliers (advertising, market research)> Manage relation with strategic importers by participating in annual meetings Show less Management of different brands:> Market trends: evaluate trends and competitors’ activities> Marketing analysis: products positioning on the market, sales performance, quality of distribution and price analysis> Marketing plan: draw up, together with the marketing director, the annual marketing plan. Definition of long term and short term marketing objectives, marketing strategy, communication strategy and media plan, set up trade marketing projects and events. Marketing activities and performance evaluation through established KPIs.> Business Plan: assist the marketing director with the department's budget development, latest forecast and cost reporting Show less

  • Marketing Coordinator

    Jan 2018 - Feb 2020

  • Junior Brand Manager

    Jan 2016 - Dec 2017

  • Marketing Assistant

    May 2015 - Dec 2015

  • Marketing Intern

    Oct 2014 - Apr 2015
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  Gruppo Brandini

  Feb 2020 - Mar 2021

  Marketing & Communication Manager BMW | MINI

  > Responsible for the over all supervision of marketing and communication activities related to BMW and MINI brand at Brandini Group. > Contact person for BMW Italia on dealer marketing topics> Implement brand building strategies on the area of interest and direct tactical efforts to achieve short and long-term goals.> Media planning and communication, coordination of ADV campaigns and CRM activities> Digital advertising and social media management.> Performance evaluation: Google Ads and Google Analytics > Evaluate market trends, the market share, competitors’ activities on monthly basis.> Manage relations with external suppliers for advertising, sponsorship and events> Cost reporting> Brand budget owner Show less

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  ORNELLAIA

  Mar 2021 - Jan 2023

  Marketing Manager
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  MASSETO

  Jan 2023 - now

  Brand manager