Yuan Liu

Experience

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  Travo Information Technology

  Apr 2013 - Jul 2014

  Marketing Specialist

  • Managed editorial web content by holding monthly pitch meetings, coordinating editors and crafting articles.• Identified and interviewed loyal users and created partnership with 10+ Chinese millennial travel influencers.

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  China Telecom Americas

  Jan 2017 - Mar 2020

  Oversaw $1M budget for online and offline marketing initiatives focused on increasing mobile subscribers from the Chinese immigrant market in the U.S.• Supported 23 omni-channel programs via digital and traditional channels and launched commission programs at 110+ local dealers, increasing customer base by 50% and distributor revenue by 500%.• Grew Chinese American media partnership network from three to 60 partners. Established strategic partnerships with non-profit organizations focused on Chinese immigrants in multiple U.S. states.• Promoted from intern to full-time in 15 months, expanded role to manage two sales markets. Show less

  • Marketing Specialist

    Nov 2017 - Mar 2020

  • Marketing Intern

    Jan 2017 - Oct 2017
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  Segway

  Mar 2020 - Nov 2021

  Marketing Manager

  Spearheaded lead generation strategies on digital marketing channels like email, LinkedIn, and paid social, increasing marketing leads by 400% and inbound sales-qualified leads by 300% in six months.• Led redesign of Segway's B2B website optimized to attract electric scooter and bike-sharing companies and entrepreneurs. Implemented on-site strategy for SEO, driving 200%+ growth in organic traffic.• Collaborated with product team to launch five scooter products in six months. Developed product positioning, messaging by prospective buyer role, and coordinated product launches with partners.• Optimized lead generation campaigns using data from Hubspot CRM, Google Analytics, and ad platforms. Presented monthly program results, insights, and recommendations to senior management. Show less

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  HealthStream

  Nov 2021 - now

  Oversee marketing and product management for Healthstream's flagship mobile app Nursegrid and its nursing continuing education courses aimed at easing the lives of 5M US nurses. Direct segmentation, product positioning, new product launch and monetization, and customer acquisition programs.• Develop paid mobile ad campaigns (TikTok, Apple Search, Facebook, Instagram, and Google) paired with influencer marketing strategies, leading to a 30% growth in Nursegrid app’s monthly downloads.• Design and manage Nursegrid app’s lifecycle marketing programs (email and push notifications), attracting 1M+ app users, achieving a 40%+ email open rate, and winning back 10% of inactive users.• Created a comprehensive go-to-market campaign for the introduction of Nursegrid’s nursing continuing education courses, resulting in thousands of website visitors and 200+ orders in 30 days.• Responsibilities expanded to include product marketing after six months in role due to exceptional performance and ability to support mobile product launches, drive product feature adoption, and develop customer acquisition initiatives. Show less

  • Senior Digital Marketing Manager

    Jan 2024 - now

  • Digital Marketing Manager

    Nov 2021 - Jan 2024