
Ayub Effendy

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About me
Commercial LPG Area Manager at Petronas Dagangan Berhad
Education

Curtin University of Technology
2001 - 2005Bachelor of Commerce (B.Com.) Marketing
University of Southern Queensland
2008 - 2010Master of Business Administration (MBA) Marketing
Experience

KPJ Healthcare Bhd
May 2006 - Sept 2008Assist General Manager for the hospital marketing plan. Appoint more corporate client to become panel with the hospital. Engage the consumer by organizing community event at nearby hospital surrounding, corporate office, schools and etc. Responsible of account management of various client and plan marketing activity for chain of hospital under KPJ Healthcare Berhad. Promote KPJ Hospital in Health tourism in Indonesia.
Head of Marketing
Feb 2008 - Sept 2008Corporate Executive
May 2006 - Feb 2008

Masoil Trade Inc
Sept 2008 - Jun 2011Senior Executive- Managing customer accounts such as Shell, Chevron, BHP and Petronas for fuel oil sales, negotiating term contracts, manage daily operation of Tank Truck Loading Rack (TTLR) and monitoring daily trading transaction. - Check and verify of all shipping documents including issuance of Release Order and TTLR delivery order against daily cargo inventory report and monitor daily cargo physical exposure. - Monitor monthly customers’ credit ageing as well as daily credit exposure and prepare monthly performance review. Assists Superior in daily Oil and Gas Trading. Show less

British American Tobacco
Jun 2011 - Dec 2012Territory Executive- Manage sales and distribution for two different territories in Klang Valley that consists of high volume outlets such as Key Account Outlet (Petrol mart, 7-11 Store, Local Chain Outlet) and low volume outlets to ensure BAT’s product is sufficient in the market for consumer. - Involve and manage various projects such as distribution of new SKU (Store Keeping Units) and several local initiatives projects to enhance BAT’s product sales as a market leader and to improve BAT’s market share in Malaysia. - Manage retailer in order to maintain rapport to ensure continuous sales of BAT’s product. Engaging competitors’ loyal consumer through direct marketing as part of marketing activities to convert their preference towards BAT’s products and also at the same time engage more potential consumers to know more about BAT’s product. Show less

Kontena Nasional Global Logistics Sdn Bhd
Jan 2013 - May 2014Account Director- Manage a portfolio of telecommunication clients i.e. TM Berhad and telco vendors for logistics requirement such as trucking, freight forwarding, warehousing, haulage, consultation,supply chain management and etc.- Plan a marketing strategy in order to secure new businesses. Coordinate and perform pre and after sales service for clients. Monitoring and controlling cost to maximize profits. Implement, monitor and coordinate day to day operational activities to ensure it met the customer logistics requirements.- Prepare and participate in tender exercises to secure potential future business. Responsible for portfolio billing collection. Prepare credit analysis for potential clients. Manage a group of support staffs in terms daily logistics operations. Show less

MISC Intergrated Logistics
Sept 2014 - Jan 2016Senior Executive, Supply Chain Oil and Gas- Manage a team with a portfolio of oil and gas downstream supply chain clients i.e Petronas Group for logistics solution - Plan and analyze new business thru business intelligence, networking and sales routine - Manage and monitor daily supply chain operation. Monthly revenue monitoring for each project in terms of Profit and loss report. - Analyze each project and participate tender economically in order have smooth operation costing, contribution margin, revenue.

KUB Gaz (Solar Gas)
Feb 2016 - Feb 2019Manager, Sales and Commercial- LPG marketing and distribution- long and short term LPG marketing- dealer management- government liaison

Petronas Dagangan Berhad
Mar 2019 - nowCommercial LPG Area Manager
Apr 2024 - nowInternal Auditor
Oct 2023 - May 2024Commercial LPG Area Manager
Mar 2019 - Oct 2023
Licenses & Certifications

MBA
Languages
- enEnglish
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