Saaniya Nihalani

Experience

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  Schbang

  May 2018 - Jun 2018

  Integrated Solutions Intern

  Managed the social and digital media platforms for Godrej Nature’s Basket. Responsibilities : - Strategising - Idea Generation - Execution- Content Creation

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  Digi Osmosis

  Sept 2019 - Oct 2020

  Client Servicing Executive

  - Managed the social media platforms for various clients like Kaya Youth, Make My Trip, Bharti AXA etc.- Built and maintained relationships with clients by understanding their campaign requirements, providing quick solutions ensuring client satisfaction. - Executed and strategised for daily posts and campaign ideas, making a social media calendar for each client.- Coordinated with internal teams like copy writers, editors in order to churn out the content smoothly and as per the client needs,- Conducted market research that helped to incorporate trends in social media posts which enabled the brand to reach new audiences and target them through storytelling.- Worked on influencer marketing campaigns by reaching out to multiple influencers as per the brand tonality and coordinated with them for the content that would resonate well with the audience.- Analysed performance data, provided feedback in order to improve brand performance and increase engagement.- Conducted online reputation management across various channels. Show less

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  PropShop24

  Nov 2020 - Jun 2021

  Executive Merchandiser

  - Onboarded over 5000+ brands across various categories like home decor, stationery, fashion, food and travel essentials. Crossed sales targets over 30% each month.- Built and maintained relationships with new clients, understood their business verticals and explained them the brand's model ensuring a smooth onboarding process.- Curated product mix to list on the website as per seasonal trends and needs. - Conducted market research and competitor analysis, maintained data base for new and existing clients that fit the website tonality.- Helped the clients in marketing their products on the website by providing feeback on images, content and aesthetics. Show less

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  The 18th June Store

  Jun 2021 - now

  Founder
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  Nykaa

  Feb 2022 - Apr 2022

  Marketing & Communications

  - Managed social media accounts for Kay Beauty, strategising for daily content and campaign ideas. - Brainstorming concepts for new product launches.- Conducting research for trending ideas to incorporate in the social media calendar.- Making idea decks for different properties to highlight, coordinating and directing shoots for various product categories. - Coordinate with internal teams like production, editors for content needed to execute on the pages.- Online reputation management for the social media pages. Show less

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  Mumbai Foodie

  Jan 2023 - Feb 2024

  Client Servicing Manager

  - Built and maintained new client relationships, understanding briefs for campaigns and providing quick solutions.- Played an instrumental role in growing the company’s Instagram followers, adding 155k new followers within 9 months through targeted strategies.- Led a team of 3, creating and streamlining processes for seamless execution of campaigns, reducing turnaround time by 25%.- Coordinated with internal teams like content, editors and production, providing briefs to all ensuring the clients requirements are met with ease.- Developed and implemented a client feedback loop that enhanced product offerings and service delivery, contributing to a 15% increase in client satisfaction.- Responsible for scheduling the shoots and coordinating between the internal and external stakeholders.- Analyzed campaign data and provided solutions for improvement, integrated user trends for a 30% increase in engagement through market research and competitor analysis.- Led brainstorming sessions, strategised and created concept notes for ideas to pitch the execution to multiple clients. Show less

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  Servd

  Nov 2024 - now

  Content Lead