
Deo Renala Pinem
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About me
Shell | Senior Business Development Manager | Japanese Speaker | MBA candidate, The University of Edinburgh | LPDP Awardee
Education

SMA Kolese Kanisius
2005 - 2008Magna Cum Laude

The University of Edinburgh
2024 - 2025Master of Business Administration - MBAActivities and Societies: MBA Strategy Consultancy Projects: • Client: Cancer Research UK – World’s largest independent cancer research organisation. Project: Advised building blocks to generate +100 million GBP income stream over the next 10 years to fund brain cancer research. (2024) • Client: Vekta Group – The UK based renewable energy consultants and developers. Project: Advised go-to-market strategy of new IT software for renewable energy sector. (2024) Award : Full scholarship from Indonesian Ministry of Finance.

Ritsumeikan Asia Pacific University
2008 - 2012Bachelor of Business Administration - BBA International BusinessActivities and Societies: Japanese Traditional Drum "Wadaiko", Japanese traditional dance "Arauma Odori.
Experience

Yamato Transport Co.,Ltd.
Jun 2011 - Aug 2011Internship
Panasonic
Nov 2011 - Nov 2011Internship Trainee
Rakuten
Oct 2012 - Jul 2014• Advised 120 business owners on how to leverage product & pricing strategy, web page development, and promotion across Rakuten’s e-commerce ecosystem. • Conducted qualitative and quantitative business research to 300 registered online merchants in Rakuten e-commerce platform.
E-Commerce Consultant, Food and Beverage
Feb 2014 - Jul 2014Associate. Merchant Sales & Strategy
Oct 2012 - Jan 2014

Hays
Aug 2014 - May 2015Recruitment Consultant• Partnered with pharmaceutical corporate clients in recruiting Medical Representatives.

Nippon Kouatsu Electric Co.,Ltd.
Jun 2015 - Mar 2018Deputy GM, Overseas Business Development• Oversaw a team of 5 across R&D, procurement, and sales department on primary market research to Indonesia, Vietnam, Thailand, Cambodia, the Philippines, and Laos for new product development. • Orchestrated a team of 8 on overseas supply chain cost reduction project, resulting to 15% cost efficiency. • Spearheaded overseas supplier’s product quality improvement project by delivering Japanese production system trainings to supplier’s QC department. As a result, defective products from supplier reduced by 30% and achieved Japanese standard.• Led a technical feasibility study in collaboration with Tokyo Electric Power and The Lanka Electricity Company for Japan's Foreign Direct Investment (FDI) in Sri Lanka's power infrastructure.• Initiated business with Jamaica Public Service Co., marking penetration to Caribbean market. Show less

Shell
Apr 2018 - Aug 2024• Grew partnership with Japanese corporate clients in Indonesia. Tripled size of sales portfolio within 4 years and managed 30 million USD sales portfolio by 2022, marked Shell Indonesia as the fastest country within Shell APAC in growing business with Japanese corporate clients. • Led a team of 40 across functions in Shell Asia Pacific on new product development for Japanese automotive companies, launching 40+ new lubricants OEM products within 4 years. • Initiated automotive lubricant supply partnership with Kawasaki, Honda, Mitsubishi Motors, and Toyota Indonesia, with total sales 15.6 million USD per year. • Grew business partnership with Yamaha and Mitsui&Co. (Japanese trading and investment group company) by +45% within a year (2018 – 2019).• Closed a business deal with Toshiba (Japan's leading power transformer company) for lubricant supply at one of south-east Asia’s largest coal-fired power plants located at Central Java, Indonesia.• Initiated partnership with Mitsubishi Hitachi Power System (one of leading Japanese power equipment manufacturers) to supply power sector lubricant products. Show less
Advisor, Organizational Development & Learning - Shell Asia Pacific
Oct 2022 - Aug 2024GM, Japan Desk Lubricant Business - Shell Indonesia
Apr 2018 - Oct 2022
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Cancer Research UK (CRUK)
Oct 2024 - Nov 2024MBA Consultant
Vekta Group
Nov 2024 - Dec 2024MBA Consultant
Johnson & Johnson
Jan 2025 - nowMBA Consultant
Licenses & Certifications

Business Japanese Test - J2
Jan 2011
Japanese Language Proficiency Test (JLPT) - N2
Jan 2011
IELTS 7.0
British Council
Honors & Awards
- Awarded to Deo Renala PinemThe Indonesia Endowment Funds for Education (LPDP), PK-227 The Ministry of Finance, Indonesia Nov 2023 Full scholarship award to pursue MBA study at The University of Edinburgh, Scotland, UK.
- Awarded to Deo Renala PinemShell VP Award (Asia Pacific) - Sep 2023
- Awarded to Deo Renala PinemShell Maestro Award President Director & Country Chairman - PT. Shell Indonesia December 1, 2019
- Awarded to Deo Renala PinemDeal of The Quarter Award (Q3 2019) Director - PT. Shell Indonesia August 1, 2019 J-OEM project implementation
- Awarded to Deo Renala PinemBest Call Plan Q1 2019 Director - PT. Shell Indonesia March 1, 2019
- Awarded to Deo Renala Pinem1st place - Japanese Speech Competition WKY, Obu prefecture, Japan January 1, 2017
- Awarded to Deo Renala Pinem1st place - Business Plan Writing Competition Nippon Kouatsu Electric, Co., Ltd. (Japan) March 1, 2016
- Awarded to Deo Renala PinemHonor Scholarship Japan Student Services Organization April 1, 2009
- Awarded to Deo Renala Pinem65% Tuition Fee Waiver Scholarship Ritsumeikan Asia Pacific University, Japan September 1, 2008
- Awarded to Deo Renala PinemSilver Medal - National Olympics of Economics Indonesian Ministry of Education
Languages
- jaJapanese
- enEnglish
- inIndonesian
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