Bart Hamilton

Experience

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  Obama for America

  Feb 2012 - May 2012

  Volunteer Coordinator
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  Merlin Entertainments plc

  Apr 2012 - May 2014

  Operations Graduate

  I achieved attendance and revenue targets by effectively managing teams across seven different departments. By leading the development of a new one-month special Christmas experience, I actively contributed to raising the turnout and revenue. Key Achievement:♦ Initiated and managed the operations of a complex Santa's Grotto experience by working collaboratively with 30 staff personnel catering to needs of 200K guests in 13 days.

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  Chas Clarkson Christmas & Illumination

  May 2014 - Oct 2016

  National Project Manager

  In this role, I directed and managed over 75 different installation projects while working in close coordination with design, construction, and logistical departments. Moreover, I sourced and negotiated products from local and international suppliers as well as facilitated the design, technical, construction, and logistics subcontractors’ engagements to deliver unique and engaging events for a wide range of audiences. Key Achievement:♦ Delivered Christmas installation across all Westfield locations in Australia and generated cost savings across all expenditure by supervising and piloting the project team. Show less

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  The Grounds of Alexandria

  Oct 2016 - Apr 2017

  Operations and Events Manager (Maternity Cover)

  As an Operations and Events Manager, I oversaw a team of 50 to deliver world-class events at one of Sydney's premier event destinations. Key Achievements:♦ Spearheaded and piloted back-end supplier and logistical chain, providing top-quality services to over 4K guests daily.♦ Met and surpassed both revenue and KPI targets by successfully managing annual special events such as Mother's Day and Winter Wonderland. ♦ Collaborated with VIP clients to handle their initial enquiries and deliver high-quality events, resulting in securing the highest levels of customer satisfaction. Show less

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  Freelancer.com

  Apr 2017 - Mar 2018

  Head Of Operations

  In this role, I enabled clients, sponsors, and suppliers engagements to establish and maintain contacts and facilitate renegotiations when required. From assessing operating processes and procedures to successfully implementing strategies, processes, procedures, and policies, I drove continuous improvement initiatives and accomplished the financial targets and other agreed metrics. Key Achievements:♦ Directed financial and project management teams to conduct Australia's largest technology and start-up conference with 4K attendees over two days, which resulted in maximising the YOY revenue and profitability.♦ Sourced, communicated and collaborated with sponsors to improve the sponsorship ranks from 16 to 24 with a prominent increase in YOY sponsorship revenue.♦ Improved logistical and project management aspects of StartCon to lower the annual expenditure. ♦ Developed and led targeted networking and marketing campaigns to maximise the start-up participation rate from 80 to 200 in one year. Show less

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  Merlin Entertainments

  Mar 2018 - Apr 2021

  Head of Operations & Events - SEA LIFE Melbourne

  Responsible for managing day-to-day operations and commercial aspects of SEA LIFE Melbourne Aquarium, supervising an operational team of 70 to drive continuous growth by delivering top-notch services in one of Australia's premier tourist destinations. Sustained the stellar performance and 5-star reputation of the operations department, consistently achieving the financial revenue targets and non-financial metrics. Devised and instigated strategies for the award-winning SEA LIFE Melbourne Events Department, ensuring smooth running and execution of over 300+ event operations annually, resulting in events revenue in excess of $3 million.Helped drive visitation by developing and executing marketing strategies as well as leading, training, and supervising the Attractions Team to deliver exceptional experiences and education programs. Capitalised on the unique selling point of the venue, I determined the potential growth opportunities across domestic and international markets, forged tactical partnerships, and devised an events marketing strategy. Key Achievement:♦ Increased year-on-year revenue growth while maintaining the aquarium's reputation as a 5-star tourism and events venue. Show less

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  KRYAL CASTLE

  Apr 2021 - Apr 2024

  Chief Executive Officer

  Strategic leadership of one of Regional Victoria's most iconic tourist and accommodation attractions at Kryal Castle Theme Park & Tudor Village Resort.Responsible for delivery of annual revenues in excess of $10m through Accommodation, Admissions & Ticketing, Retail, Food & Beverage, Functions and Events, Second-Gate Products and secondary commercial revenue streams whilst delivering a truly unforgettable experience to 200,000 guests annually.Responsible for setting and delivering the long term commercial strategy across two distinct brands, including strategic product, commercial and brand development, capital planning, marketing strategy and execution.Ownership and management of attraction P&Ls including responsibility for annual operational expenditure of up to $5m as well as annual capital expenditure of up to $3mLeadership of a diverse, passionate, energetic and creative team of professionals across multiple disciplines spanning operations, commercial, marketing, finance, technical, people and animal welfare/husbandry. Responsibility for delivering unparalleled levels of team engagement, training and development as well as managing performance, recruitment and selection and talent management/succession planning.Ownership and accountability for Health, Safety and Security including project, asset and infrastructure management, process development, training and compliance. Show less

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  Zoos Victoria

  Apr 2024 - now

  General Manager - Visitors & Business Development

  Leads a passionate team responsible for delivering exceptional visitor experiences across four iconic attractions: Melbourne Zoo, Healesville Sanctuary, Werribee Open Range Zoo, and Kyabram Fauna Park. With over 3 million annual visitors, my team plays a key role in driving revenue growth while ensuring the integrity of the Zoos Victoria brand and our commitment to wildlife conservation.Oversees a dynamic tourism team that consistently positions Zoos Victoria as Melbourne’s leading destination for international visitation. By developing innovative strategies and partnerships, we ensure that Zoos Victoria is recognized globally for its unique blend of immersive wildlife experiences and impactful conservation initiatives.Develop and manage the large-scale activation strategy that is paramount to the long-term viability of Zoos Victoria. Through curated events, seasonal campaigns, and new visitor engagement programs, we drive sustained growth and deepen public engagement with our conservation mission.Lead the visitor experience teams across all four properties to ensure that each of the Zoos continues to be a beloved tourist destination, renowned worldwide for delivering exceptional and memorable guest experiences.Active management of the sponsorship and partnership division, fostering best-in-class commercial partnerships and building a growing sponsorship portfolio. These partnerships provide critical funding while aligning with and upholding the core values of Zoos Victoria, ensuring sustainable success without compromising our conservation and ethical standards. Show less