Lisandro Luzza

Experience

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  Eagle's Flight

  Jan 2000 - Jan 2002

  Communications & Marketing Specialist, Global Business Development

  Supported global expansion via distributor and partner network in key markets (18 countries).

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  Mottro Canada

  Jan 2003 - Jan 2005

  Category Analyst

  Increased seasonal category sales 30% after creating an effective shelf design for new exclusive product lines.

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  Kids II

  Jan 2005 - Jan 2006

  Customer Development Analyst

  Boosted sales 136% at Walmart for baby toys & gear company with a product strategy for the Canadian market.

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  Coty

  Apr 2006 - Oct 2014

  Built and led a 7-person team at beauty industry leader (~$5B portfolio in fragrance, cosmetics/nail care, skin care, and body care). Oversaw analytics across sales, supply planning, finance, and marketing. Exceeded $5M Walmart holiday retail sales for the first time and boosted sell through at Loblaws and Zellers.DELIVERED RESULTS:• Closed multi-million-dollar gap in sales commitments by improving the performance management process and communications.• Saved six figures annually by working with IT partners to centralize and in-source customer point-of-sale data.• Reduced trade spend as a percentage of gross sales 2.6% by optimizing tracking and planning. Show less

  • Sr. Manager, Sales & Marketing Operations

    May 2011 - Oct 2014

  • Business Development Manager, Mass Channel

    Apr 2008 - May 2011

  • Key Account Manager

    Mar 2007 - Apr 2008

  • Business Analyst - Walmart

    Apr 2006 - Apr 2008
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  PlanIT Search

  Jun 2015 - Nov 2015

  Director, Sales & Marketing Operations (Interim)

  Built sales, marketing, accounting, operations, and IT structure for North America-wide recruiting company. Hired business development staff, created lead gen and pipeline analytics system, and more.

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  Furlani Foods

  Feb 2016 - Jul 2018

  Trade, Category & Sales Analytics Manager

  Supported more than 2x North America revenue growth for nine-figure frozen food manufacturer (largely driven by acquisition of bakery company). Transformed the sales team following integration, driving a new data-driven go-to-market strategy for a 60-product portfolio. DELIVERED RESULTS:• Grew sales with US and Canada retailers including Walmart, Loblaw, Sobeys, Albertsons, Publix, and Kroger, as well as major distributors; boosted profit margins 4% through more strategic sales planning and pricing.• Improved efficiency and data insights by implementing Anaplan and Alteryx (advanced planning & analytics). Show less

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  Anaplan

  Jun 2018 - Nov 2024

  Enabled growth of Northeast US and Canada as head of a 7-person customer success team at SaaS company. Focused on growth-ready accounts, implementing effective processes and tools that optimized 30-day customer onboarding, and solved common pain points to deliver the second-highest regional Anaplan growth globally.DELIVERED RESULTS:• Played a key role in the more than 12x growth of Canada ARR, expanding accounts Banking, Telecom, Retail, Insurance and Consumer Goods. Won Chairman’s Club and maintained 90%+ renewals.• Oversaw 20+ customer implementations and set up 4 Centres of Excellence at key accounts. Infused Anaplan talent within top customers, enabling expansion into new divisions and use cases while ensuring high retention.• Promoted to a new “industry captain” role to drive growth across specific verticals across North America, including healthcare, public sector, oil & gas, airlines, and retail/CPG.• Managed one of the largest Healthcare companies in the world, establishing a Center of Excellence supporting 4 divisions.• Grew large Telco account by successfully expanding into new business lines.• Grew luxury apparel brand account by expanding services from FP&A into merchandise planning.• Boosted iconic Canadian leisure wear account by increasing scope of merchandise and financial planning services.• Led relationship and implementation of planning, budgeting, and forecasting software across government entities. Show less

  • Customer Success Director & Industry Captain

    Feb 2021 - Nov 2024

  • Principal Business Partner

    Jun 2018 - Jan 2021