Fiona Norman CMRS MCGI

Experience

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  AGB London

  Sept 1990 - Sept 1992

  Research Executive

  •Had direct responsibility for 6 high profile FMCG clients. Managed consumer panel and retail audit research requirements. Presented tracking data and day-to-day client liaison.

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  Millward Brown Ulster

  Sept 1992 - Dec 2010

  Associate Director

  •Joined Millward Brown Ulster (formerly Ulster Marketing Survey), achieving Associate Director in 2005.•Managed numerous market research projects for leading clients within Public and Private sectors. Managed ad-hoc and continuous projects (Quantitative & Qualitative).•Managed research projects from client brief through to delivery. Prepared complex proposals, designed research methodologies, managed collation and interpretation of data, and prepared client presentation and recommendation. Lead researcher on many projects.•Coordinated large teams of up to 40 internal and external staff. Delegated responsibility and monitored progress. Ensured delivery of key project milestones.•Presented findings and recommendations to clients. Focused on actionable, strategic results and modelling. Helped clients develop informed decisions and corporate strategies. •Supported client fund application preparation. Helped National Museums NI win £18m HLF funding from DCAL for capital project of extension and refurbishment of the Ulster Museum.•Monitored “Changing for the Better! Programme for OFMDFM with key influence on programme strategy.•Managed the EasyJet account when entered Northern Ireland aviation market.••Led business development activities within the region. Identify key sectors and organisations to generate revenue. Networked with local businesses to ensure local brand awareness. Show less

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  FN Research

  Apr 2011 - now

  Managing Director

  We offer a full range of research solutions and techniques on both a quantitative and qualitative level. We provide quality, fast, and reliable results that tell a clear story.FN Research is reliable and friendly, providing expert guidance to you on the right track. Our nimble and caring approach ensure you receive personalised support every step of the way.When you work with FN Research, you can trust us to take the lead. We take a hands-on approach, leading you through every step of the way.Our clients value our ability to provide honest and direct feedback and appreciate the strategic consultation we can offer. We believe in going above and beyond to ensure that our clients receive the highest quality research possible, based on the insights and outcomes.Our clients have included leading organisations such as Power NI, National Museums Northern Ireland, Lidl, Tayto, BTNI, Tourism NI, Visit Belfast, Diageo, Special Olympics, Local councils, voluntary and community sector, local government and social welfare. I am the managing director and am responsible for the strategic planning and overall operation of the company. I still operate a very hands-on style approach, moderating a significant proportion of our groups and depths and designing all questionnaires and client reports. I am the main client contact point for all projects.I guarantee your project will receive the attention and responsiveness that it deserves. In addition, I have the breadth of experience and expertise only available from those who have worked in a dedicated research agency for many years.What are my areas of expertise? -Survey design and project managementQuestionnaire designAnalysis and reporting of quantitative projectsMarketing and Research consultancy Moderation and analysis of depth one-to-one interviews with consumers or businessesModeration and analysis of group discussionsResearch amongst staff or stakeholders Show less