Franziska Bec

Experience

• 

  Siemens AG

  Oct 2004 - Sept 2007

  Siemens Professional Educaton “Stammhauslehre”
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  Siemens Enterprise Communications

  Sept 2007 - Sept 2008

  Commercial clerk in the field of the key account business for communicatons solutions (Health care)
• 

  Dako

  Sept 2010 - Mar 2015

  • Designed, structured, and supported a major solution launch in cooperation with the local teams and distributors while managing the cross-functional implementation of the project plan. • Collaborated with local sales teams to aid with strategic direction on launch execution in first wave European markets, (UK, Nordic, DE, FR, IT and ES), regarding market segmentation, product training and launch readiness activities. • Partnered with early adopters to secure successful market implementation.

  • Launch Excellence Manager, APAC & ROW

    Oct 2013 - Mar 2015

  • Commercial Business Manager, Europe

    Feb 2013 - Sept 2013

  • Global Launch Manager

    Apr 2012 - Jan 2013

  • Associate Global Marketing Manager

    Sept 2010 - Apr 2012
• 

  Agilent Technologies

  Mar 2015 - Aug 2017

  • Orchestrate and facilitated operations for Field Marketing, creating a centralized organization supporting the regional business goals in line with global guidelines. • Headed the management of the marketing budget and overall operation of competitive marketing programs and initiatives to enable the sales channel and support funnel generation.• Controlled use of resources to implement business plans and key priorities. The team consisted of 10 regional direct reports and supported approximately 80M USD in revenue. Show less

  • Director, Field Marketing APAC (Diagnostics and Genomics Group)

    Mar 2017 - Aug 2017

  • Manager, Field Marketing APAC (Diagnostics and Genomics Group)

    Mar 2015 - Mar 2017
• 

  Coloplast

  Mar 2020 - May 2021

  Senior Manager, Commercial Operations

  • Operate and control a cross-functional role focused on developing operational processes and CRM capabilities to support digital product innovations and enable reporting. • Provide support to local subsidiaries with regards to revenue growth initiatives as well as consumer process optimization and implementation aiming at global process adoption, increased efficiency, high data quality and a great customer experience for end-users.

• 

  Oticon

  Jun 2021 - May 2022

  Director, New Business Introductions

  • Controlled the commercial direction for the Oticon brand for the fitting software and for other customer touch points across the value chain.• Pilot and engage commercial resources within the development of the products and ensured the correct priorities to deliver the best and most relevant solutions to the market. • Embodied Business Owner role in agile development process. • Installed confidence of the product for market process including required documentation.

• 

  Coloplast

  Jun 2022 - Nov 2023

  Head of Customer Operations

  • Head of global commercial processes across Consumer and Healthcare Professional segment.• Responsible for creating, sustaining, and improving commercial processes, as well as process implementation and follow-up roles.• Liable for Marketing Automation strategy and execution with focus on driving engagement across existing customer database and support of strategic initiatives through omnichannel engagement.• Pilot a team of approximately 15 members.

• 

  Atos Medical

  Dec 2023 - now

  Director, Commercial Development