Ashley Morris

Experience

• 

  Yelp

  Sept 2016 - Jun 2019

  Community Manager

  Conceptualized, negotiated, planned and executed cool, fun and buzz-worthy events/parties.Managed Yelp Eugene's social media platforms and engaged the local Yelp community with creative content. Connected with the right local organizations and negotiated weekly newsletter sponsorships for promotion of Yelp.Wrote locally compelling newsletters weekly and inspiring reviews daily, as well as persuasive pitches to venue owners and marketing partners.

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  Ashley Morris Photography

  Jan 2018 - now

  Photographer

  Owner and lead photographer of Ashley Morris Photography.

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  Coconut Bliss

  Apr 2018 - Nov 2020

  Created editorial calendar to optimize social media campaigns across platforms; developed and executed daily posting schedule. Developed a consistent brand identity for all social media platforms.Ongoing recipe development to highlight the product and increase usage occasions; corresponding with holidays and content themes.Ideated, staged, shot and processed all photography and video brand assets; optimized per platform.Wrote and edited keyword optimized and audience engaging content.Increased organic Instagram audience by 13,000+ followers in 10 months.Increased Facebook audience by 150 unique users per month.Daily online community management and audience engagement; managed high volume of customer interaction and troubleshooting; accurately portrayed brand voice and tone. Researched, vetted, and contracted Influencers to grow brand awareness and promote word of mouth marketing.Managed corporate donation program; coordinated charitable events with on-brand non-profits; promoted community attendance. Show less

  • Social Media Strategist

    Apr 2019 - Nov 2020

  • Social Media Coordinator

    Apr 2018 - Apr 2019
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  Thinking Tree Spirits

  Nov 2020 - Oct 2023

  -Works closely with the marketing, operation, production and service teams to develop social media content and campaigns.-Increased social media engagement on Instagram by 778% and increased following by 52% in 12 months. -Manages Brand Ambassador program for farmers markets, offsite events and pop-ups.-Created editorial calendar to optimize social media campaigns across platforms; develops and executes daily posting schedule.-Develops monthly reports on emerging social media trends.-Maintains Influencer and vendor relationships, vetting each partnership to make sure it's a good fit for the brand. -Manages day to day operations that apply to promotions, marketing and product sales including copywriting, photography, videography and design of materials.-Ideates, creates and processes engaging photos and videos for various social media platforms. -Monitors and supervises all aspects of Thinking Tree Spirit’s social media accounts and offers constructive interaction between the company and the customers to ensure a positive customer service experience.-Oversees the tasting room and Tasting Room Manager to create a cohesive customer experience from online to in person.-Analyzes the long-term needs for Thinking Tree Spirit’s social media strategy.-Assists the operations manager with day to day operations that apply to promotions, marketing and product sales.-Ideates, organizes, promotes and manages staff for on-site and off-site events to ensure a seamless and engaging experience with products and activations.-Manages corporate donation program; coordinates charitable events with on-brand non-profits; promoted community attendance.-Organizes and manages public and private events held at the Thinking Tree Spirits Tasting Room. Show less -Works closely with the marketing, operation, production and service teams to develop social media content and campaigns.-Increased social media engagement on Instagram by 778% and increased following by 52% in 12 months. -Created editorial calendar to optimize social media campaigns across platforms; develops and executes daily posting schedule.-Develops monthly reports on emerging social media trends.-Maintains Influencer and vendor relationships, vetting each partnership to make sure it's a good fit for the brand. -Manages day to day operations that apply to promotions, marketing and product sales including copywriting, photography, videography and design of materials.-Ideates, creates and processes engaging photos and videos for various social media platforms. -Monitors and supervises all aspects of Thinking Tree Spirit’s social media accounts and offers constructive interaction between the company and the customers to ensure a positive customer service experience.-Analyzes the long-term needs for Thinking Tree Spirit’s social media strategy.-Assists the operations manager with day to day operations that apply to promotions, marketing and product sales.-Manages corporate donation program; coordinates charitable events with on-brand non-profits; promoted community attendance.-Organizes and manages public and private events held at the Thinking Tree Spirits Tasting Room. Show less

  • Content + Engagement Director

    Sept 2022 - Oct 2023

  • Social Media Manager

    Nov 2020 - Sept 2022
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  Bob's Red Mill

  Jan 2024 - now

  Social Media Marketing Specialist