Talk to sales Try for Free
Trisha Kumar

Trisha Kumar

Followers of Trisha Kumar2000 followers
location of Trisha KumarBengaluru, Karnataka, India

Connect with Trisha Kumar to Send Message

Connect

Connect with Trisha Kumar to Send Message

Connect

  • Timeline

  • Skills

    Branding
    Brand Management
    Business Strategy
    Digital Marketing
    Marketing Campaign Management
    Marketing Strategy
    Market Research
    Microsoft Excel
    Microsoft Office
    Online Marketing
    Product Marketing
    Social Media Marketing
    Team Management

  • About me

    I am an experienced, motivated, passionate & result driven marketeer with over 8 years of experience. I have always believed in infusing creativity in everything I do while delivering strong business and brand health results. My curiosity and creativity has helped me get more challenging and diverse work opportunities and grow at an accelerated pace. My professional experience includes 8 years in sales and marketing with exposure to ecommerce and digital marketing across a retail major Titan to startups like teabox and Vahdam and a well loved, most popular delivery business to redefining commerce with a major fintech player. Specialties: Brand management, Marketing, Team management, Ecommerce, Brand building, Retention Marketing, Social marketing strategy, Content marketing, Online marketing, Customer experience, Digital marketing, Growth marketing, Marketing strategy, Customer Retention Strategies.

  • Education

    • St. Francis College for Women

      2011 - 2014
      Bachelor’s Degree Bachelor of Management Studies (BMS) A

      Student Editor Head at Arista Editorial Team for B-Hive, the monthly newsletter of BMSPR Event Head at Samarthya Management Fest, an annual management fest of St.Francis College for WomenParticipated and secured prizes in various college competitions like Quiz and DebateVolunteered as a Finance and PR coordinator for fests conducted in the college during the year 2011-12

    • Sandur Girls Residential School, Hospet

      2006 - 2009
      High School A+

      School Topper in standard X in the year 2008-09Awarded "Best Debater" for two consecutive years in standard IX and X (2007-08, 2008-09)Participated and secured prizes in several school sports competitions.

    • Symbiosis Institute of Business Management, Pune

      2014 - 2016
      Master of Business Administration (M.B.A.) Marketing

  • Experience

    • Titan Company Limited

      Jun 2016 - Jul 2019

      -Managed relationships with key accounts with annualized gross sales of 50 crores and YoY revenue growth of 82% -Achieved the target market share of 25% across all platforms by leveraging in-house capabilities and thorough competitive landscape mapping -Managed product inventory to ensure online stock with 98% alignment at all times Planned and executed marketing activities like Amazon CPC to drive visibility, discoverability and aid conversions -Piloted brand content management through A+ content, brand stores, uploading accurate product descriptions to support conversions -Partnered with supply chain, logistics and commercial teams to ensure execution of highly efficient processes across the value chain Show less

      • Assistant Category Manager- Ecommerce

        May 2017 - Jul 2019

      • Marketing Trainee

        Jun 2016 - May 2017

    • Teabox

      Aug 2019 - Mar 2020
      Category Sales and Marketing Manager

      -Drive profitable growth for the category through creating strategic category plans-Developed and managed monthly/annual marketing plans with key partners- Amazon, Flipkart, Bigbasket-Identified and communicated areas of opportunities to build brand/product awareness and drive traffic-Identify marketing priorities, positioning and key consumer messages for creating marketing briefs-Crafted short term and long term brand strategies that identified product holes, new markets and messaging strategies-Create integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with brand strategies-Analyse ad performance and KPIs and present report to leadership team Show less

    • Swiggy

      Dec 2020 - Jul 2022
      Senior Brand Marketing Manager

    • Razorpay

      Jul 2022 - now
      Brand Manager

  • Licenses & Certifications

    • Google Analytics Individual Qualification

      Google
      Jan 2020

    • Social Marketing Certification

      Hootsuite
      May 2020

    • The Fundamentals of Digital Marketing

      Google
      View certificate certificate

  • Honors & Awards

    • Awarded to Trisha Kumar
      30 under 30 Retention strategist Webengage with ET Brand Equity Apr 2022

  • Volunteer Experience

    • Teacher Volunteer

      Issued by Make A Difference on May 2012
      Make A DifferenceAssociated with Trisha Kumar