Mochammad Bagus Sutiyono

Experience

• 

  Jejak Digital

  Aug 2021 - Dec 2021

  Social Media Specialist
• 

  PT Urban Fashion Digital (Sneakers Dept)

  Nov 2022 - now

  - Analyze trends in the running sports industry to provide strategic product purchase recommendations for the upcoming year.- Manage product procurement for footwear and apparel with official brand partners (Adidas, Nike, Puma, Saucony, Salomon) for the upcoming year.- Drive sales performance optimization for the Running Department, focusing on running gear across offline and online retail platforms.- Lead a cross-functional team, including a graphic designer, social media officer, store associate, and operational staff.- Strategize and execute end-to-end monthly campaigns, such as payday, double-date, and festive holiday events. Show less - Conducted in-depth analysis of running sports trends to translate insights into social media content, digital campaigns, and brand activations.- Developed monthly social media content strategies to drive traffic to e-commerce platforms (Tokopedia, Shopee, and Blibli), achieving a 14% increase in online store visits.- Led discussions and curated monthly Instagram content pillars to boost insights and followers, resulting in 6 million monthly Profile Visits and over 30,000 new followers within a year.- Collaborated and maintained partnerships with Key Opinion Leaders (KOLs) and partners to enhance brand visibility across social media and e-commerce platforms, successfully engaging with over 5 KOLs and 10 partners in one year.- Managed four major activation projects with diverse objectives, including brand awareness and sales growth. Show less

  • Junior Brand Manager

    Nov 2024 - now

  • Social Media Manager

    Jan 2024 - Nov 2024

  • Social Media Officer

    Nov 2022 - Nov 2024