Monika Gorczyca

Experience

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  LiuGong Machinery

  Apr 2014 - now

  Regional Sales Manager, Latin America

  Responsible for supporting and developing markets in Latin America from Poland and local subsidiary in Brazil; managed relations with distributors and end-users; supported distributors with marketing and sales strategies; managed regional budget and monitored contract execution; supervised salesmen in the region of responsibility.

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  DRESSTA

  Sept 2017 - now

  Regional Sales Manager, Central, South and North America

  Developing markets in Latin, Central and North America territory; managing relations with local subsidiaries, dealers and end-customer; supporting dealers with marketing and sales strategies; managing regional budget and monitoring contract execution; supervising salesmen in the region of responsibility.

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  Liugong Dressta Machinery

  Jul 2024 - now

  Marketing Manager

  - Reporting and Budget Management - manage monthly reports for brand and communications activities. Track expenditures versus budget to ensure financial targets are met. - Team Supervision: Supervise a team in Poland, ensuring effective teamwork and performance. Provide leadership, guidance, and support to the team. - Alignment with HQ Teams- Maintain regular alignment and communication with HQ teams for marketing, brand, and communications to ensure regional strategies are in sync with global directives. - Point of Sales Materials Management: Manage the availability and supply of point of sales materials, leaflets, and souvenirs. Ensure materials are up-to-date and meet the brand's visual and quality standards. Digital Strategy and Website Management:Manage the LiuGong & Dressta website and digital strategy to enhance online presence and engagement Oversee website updates, SEO, and digital marketing initiatives. Souvenirs and Promotional Items - Ensure promotional materials are effectively used to enhance brand recognition.Media Buying: Manage the annual media buy for both online and offline sectorial media and construction equipment media. Ensure media purchases align with marketing strategies and budget constraints. Show less