Marisol (Sunshine) Castilleja

Experience

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  Design Vision

  Aug 2008 - Mar 2009

  Project Manager

  In charge of product and service presentation and sales by directly negotiating with clients. Creation and implementation of tools and sales strategies to position the company in the market and enhance the client portfolio.

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  LMI Laboratorio Mexicano de Imágenes

  Apr 2009 - Jul 2012

  Retail Experience Developer

  Coordinated projects and events for important accounts at the national level, such as Nike, HSBC, Calvin Klein. Revised details in every stage of the process: concept creation, design, digitalization, production, quality control and installation. Design and logistics management that seeks to give customers the level of service that meets their needs. Strategic management and coordination of teams.

• 

  Beyondit Group

  Jun 2012 - Feb 2014

  Account Director

  Coordination, planning and implementation of working plans, times, costs and direct feedback with the client. Development of creative briefs as well as logical, methodological and structured thinking to carry out projects of great creative and technical dimension.

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  América Móvil

  Feb 2014 - Dec 2021

  Head of the digital team in Mexico for the Financial, Retail and Technology industries. 7 years specializing in these industries allow me to be a guide for commercial teams on the needs of these brands and trends in the market. Development of new projects within the company that can add value to both the client and América Móvil. Achievements: Increased both industries 22% from the original budget. Led the commercial teams of LATAM. Opening new business fields for the commercialization of America Móvil´s media and services. Traveling constantly to close deals with media agencies and senior clients. Planning affordable structures taking in consideration costs, income budgets, and long term growth. Developed KEY ACOUNT team. 360 digital campaigns, focused on our digital media. Management of working cells between commercial, creative, product and operations teams. Closing projects with direct clients and making long-term strategic plans. Digital experiences as principal asset for these strategies, and as a complement, content production and distribution. Increased in 2 years 300% the budget for Key Accounts.

  • COMERCIAL SUBDIRECTOR CMI DIGITAL MÉXICO (AMÉRICA MÓVIL)

    Jan 2019 - Dec 2021

  • COMMERCIAL SUDIRECTOR CMI DIGITAL LATAM (AMÉRICA MÓVIL)

    Apr 2017 - Dec 2018

  • Digital Key Account Manager

    Feb 2014 - Apr 2017
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  TikTok for Business

  Dec 2021 - now

  • Acting General Manager TikTok Mexico

    Oct 2024 - now

  • Head of Agencies LATAM

    Mar 2024 - now

  • Head of Agencies TikTok Mexico

    Dec 2021 - May 2024