Florencia Sanchez Serrano

Experience

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  EY

  Apr 2003 - Aug 2005

  Technology & Security Risk Services Analyst

  Organize and facilitate client security assessments and auditsAddress client questions and security assessment findings/gaps, providing a strong degree of assurance regarding the maturity of information security controlsProvide technology risk and information security support to regulatory exams & auditsCoordinate and develop responses to legal, regulatory, and client inquiriesSupport other client and technology risk management requirements, as neededBuild risk & crisis plans based on customers IT infrastructure.Worked with customers such as Bayer, Banco de Cordoba & Banco de Tucuman among others. Show less

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  Páginas Amarillas

  Aug 2005 - Dec 2006

  Internal Processes Analyst

  Build and evaluate business processesEstimate advancement efficienciesCarry out Analysis of present processes and identify opportunities to enhance processesCreate and implement initiatives, business process development, and operative process managementLiaise with management to coordinate process improvement project activitiesInspect effectiveness of active process improvement initiatives and make useful recommendationsCollect information and evaluate them in the alignment of both project and organization goalsCreate process plans that contain project goals, milestones, and resourcesProvide detailed reports indicating systemic necessities Show less

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  Yell

  Jan 2007 - Dec 2011

  Customer research, market conditions and competitor dataGeneral usability, design, content improvement and conversion of the company´s websiteManaged the redesign of the company´s websiteManaged online brand and product campaigns to raise brand awarenessUsage analysis: responsible for UI improvements to improve browsing times and conversion ratesDevelop campaign success metrics, and track performance against goalsLead conversations with sponsors, media partners, vendors, etc. to guide digital communications toward mutually beneficial goalsIdentify trends and insights, and optimize media spend and performance based on the insightsBrainstorm new and creative growth strategies, integrating event sponsor deliverablesProvide strategy and assist in placement of digital media advertising and promotion.Assist in leading communication with outside agencies related to digital communications; collaborate with these agencies and other vendor partners and report to internal audiences.Consistently evaluate emerging technologies for potential implementation; provide thought leadership and perspective for adoption where appropriate. Show less

  • Online Products Manager

    Jan 2009 - Dec 2011

  • Chief of Editorial Products

    Jan 2007 - Dec 2008
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  Hibu

  Jan 2012 - Jul 2017

  Marketing Manager

  Responsible for all customer acquisition & retention programs Lead generation activities (for Argentina, Chile & Peru) Development of strategic partnerships (Google, Facebook, etc...) Internal and external communication strategy and implementation Developing and managing digital marketing campaigns Devising strategies to drive online traffic to SMBs websites Tracking conversion rates and making improvements to SMBs websites Apply a wide range of techniques including paid search, SEO and PPC Review new technologies and keep the company at the forefront of developments in digital marketingCoordinating marketing campaigns with sales activities.Overseeing the company’s marketing budget.Creation and publication of all marketing material in line with marketing plans.Planning and implementing promotional campaignsWorking closely with design agencies and assisting with new product launches.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectivesDesignated CULTURAL CHANGE AMBASSADOR for leading the transformation from brick & mortar business model, to the new online paradigmsBetween 2012 & 2016 online revenue went from 20% of the budget to >50% Show less

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  Gurú

  Jul 2017 - Nov 2023

  Facilitate the company's transformation process by designing a regional structure and managing the Talent of the 450 regional resources based on the objectives and needs of the evolution of the process in each geography. I lead a team of 8 people.Main achievements: *Design and implementation of the company's cultural transformation process.*Implementation of the competency management model.*Design of the employee experience as a guru throughout their life cycle in the company. Attract, develop, retain key employees and accompany them in their exit process.*Redesign of the hierarchical and functional company structure with no labor conflictDefinition of policies and strategies for the company's human resources activities according to the strategy and evolution of the businessLeadership in the process of cultural transformation and accompaniment of leaders on issues related to best practices in the management of their work teams.Design, planning and implementation of actions that improve the employee's experience in the company from recruitment to the end of the employment relationship.Design of a leader development program, modifying the performance evaluation system, based on the new competencies model of the organization.Planning of motivation and incentive programs aimed at short-term staffHistorical labor lawsuit strategy design Show less Responsible for the design, implementation and monitoring of development, training and internal communication strategies at a global level.Main achievements: *Design of a comprehensive training methodology based on pillars of knowledge: technical, skills and business school. Ad hoc content design focused on team management dynamics and business processes.*Development and launch of the E-learning platform*Cultural transformation framework through the redesign of the organization's competencies model linked to values and behaviors.*Pilot launch "Transversal Teams Program" aimed at developing inter-area teams focused on key company processes.-Design of the Training strategy for leaders and the commercial and customer service teams,-Design and implementation of the personnel development strategy in order to guarantee the organizational performance, of the leaders and their work teams with selection practices, training and development of the workers according to the strategic and corporate guidelines.-Definition of organizational structures and the adaptation of jobs to it.-Planning and monitoring of policies related to training and strategic alignment of personnel.-Development of policies on personnel selection, mobility and management of internal opportunities.-Define the job specification model of the Company, as well as the Competency Model associated with it. Show less

  • Regional Human Resources Manager

    Jan 2019 - Nov 2023

  • Regional OD Manager

    Jul 2017 - Jan 2019
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  San Miguel Global

  Sept 2023 - now

  OD Manager