Kate Sutton

Experience

• 

  Kimbolton School

  Jan 2010 - Jan 2013

  Hockey Coach (Interim Role)

  Employed during school holidays to work as a professional hockey coach for children aged 6 to 16 based in Kimbolton. Would often independently manage large groups of up to 50 children, exercising authoritative and communication skills, as well as knowledge and expertise of the sport. Similarly volunteered as a hockey coach for the junior section of St Neots Hockey Club.

• 

  Serco ASP

  Aug 2013 - Sept 2013

  HR Administrator (Interim Role)

  Employed to work on an independent project without direct supervision. This involved reviewing, cleansing and cataloguing employee records and I created a system by which to identify missing data. The implemented system was subsequently adopted as best practice and rolled out across the region by the organisation.

• 

  Adidas

  Jul 2014 - Sept 2015

  Student Brand Ambassador

  Selected as one of fifteen student brand ambassadors across the country’s universities. The year-long role involved promoting and organising brand activations. Established relationships with influencers to secure endorsements and embraced social media platforms to create a positive conversation around adidas and communicate the brand values.

• 

  British Exploring Society

  Jun 2015 - Sept 2015

  Executive Assistant (Interim Role)

  Reporting to the Executive Director. Liaised with the Strategy, Marketing, Finance, Fundraising and Operations departments to oversee and implement procedures that enabled the competent running of this non-profit organisation. Developed my understanding of these functions and gained exposure to their unique roles and accountabilities within the operation as a whole.

• 

  Newcastle University Students' Union

  Sept 2015 - Jun 2016

  AU Executive

  Elected onto the Athletic Union Executive Board. This body, comprising of 9 students, aids the capacity of Newcastle University to operate competitive and social sport.

• 

  Organising Committee for the Rio 2016™ Olympic and Paralympic Games

  Jul 2016 - Aug 2016

  Athlete Services

  Based at the Hockey Centre in the Deodoro region of Brazil, provided a liaison between the competing teams and the Venue Managers to ensure that the athletes' demands were met, in an environment that necessitated precision and efficiency of service for high-profile clients.

• 

  Rugby School

  Sept 2016 - Jul 2017

  Sports Graduate

  Recruited by the leading co-educational school as its resident sport specialist, to deliver coaching and mentoring to students in a highly immersive environment. Additionally selected to co-lead a group of students on a four-week expedition to Madagascar.

• 

  Adidas

  Oct 2017 - now

  Our purpose in Business Development is to uncover incremental business opportunities for this channel; from reactive activations, to category experience development, to piloting new business models. Drove end-to-end design, build and delivery of adidas App experience, with project-inception to go-live in 45 days, exceeding projected KPIs (3.6x increased likelihood of purchase from users). Generated incremental eight-figure Net Sales through the agile creation of data-driven activation toolkits to capitalise on commercial calendar moments and consumer trends. Developed and presented business cases for eCom-focused workstreams such as key city elevation, rapid product creation and subscription models. Lead on creation of strategic business planning exercise for adidas eCom. Selected for the "trailblazer" program for future leaders in adidas Digital. Show less Driving the research, development and deployment of Running Footwear product strategy, covering financial business planning for a multi-billion-euro business, product architecture and market/consumer insights in collaboration with Marketing, Finance and CtC functions. Focused on identifying growth and optimization opportunities in line with our strategic choices; generating sporting credibility and authority, a more inclusive, data-driven approach to our consumers and maximizing our sustainability agenda. Member of the Diversity & Inclusion acceleration committee. Show less

  • Director: Digital Strategy, adidas Originals

    Jul 2022 - now

  • Senior Manager: Digital Business Development

    Feb 2021 - Jun 2022

  • Manager: Product Marketing, Global adidas Running

    Oct 2019 - Jan 2021

  • Assistant Manager: Concept to Consumer, Global adidas Running

    Oct 2018 - Sept 2019

  • Trainee: Global Brand

    Oct 2017 - Sept 2018