Ali Demir

Experience

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  Hepsiburada (NASDAQ: HEPS)

  Jun 2015 - Feb 2017

  Elevated to Junior Digital Marketing Specialist, I took on more responsibilities, driving small to medium scale campaigns that focused on increasing user engagement and optimizing content delivery across channels. This role allowed me to deepen my understanding of market analytics and further develop strategic content placement techniques that maximized online visibility and sales. At the start of my professional journey, I joined Hepsiburada as a Marketing Intern. In this role, I supported various marketing initiatives, helping to manage social media accounts and assist with content creation. This foundational experience was crucial in understanding the basic mechanics of digital marketing within a major e-commerce setting, providing me with insights into consumer engagement and online marketing strategies.

  • Junior Digital Marketing Specialist

    Jan 2016 - Feb 2017

  • Digital Marketing Intern

    Jun 2015 - Dec 2015
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  Trendyol Group

  Mar 2017 - Jul 2019

  Digital Marketing Manager

  As a Digital Marketing Manager at Trendyol, I spearheaded major digital marketing initiatives, overseeing a team dedicated to crafting and executing innovative marketing strategies.My role focused on enhancing the brand's online presence through integrated marketing campaigns utilizing SEO, SEM, and targeted social media advertising. This position was pivotal in refining my leadership skills and ability to drive substantial growth in e-commerce traffic and conversion rates.

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  Vodafone

  Aug 2019 - Apr 2021

  Promoted to Head of Digital Marketing, I assumed full responsibility for Vodafone Turkey’s overarching digital marketing strategies. In this role, I directed a team of marketing professionals, focusing on leveraging advanced digital tools to enhance customer experiences and streamline communications.My leadership was pivotal in transforming our digital approach to be more data-driven, resulting in significant increases in customer acquisition and retention. Under my guidance, the team implemented innovative campaigns that resonated well with our audience, enhancing the company’s market presence and competitive edge. Show less As a Senior Digital Marketing Specialist at Vodafone Turkey, I was tasked with enhancing our digital campaign strategies across various platforms to boost customer engagement and brand loyalty.My responsibilities included optimizing our search engine strategies, curating content tailored to diverse customer segments, and analyzing the performance of our digital ads to maximize ROI.My proactive approach in adapting to market trends and implementing new technologies significantly improved our campaign effectiveness and set the stage for more advanced leadership responsibilities! Show less

  • Head of Digital Marketing

    Mar 2020 - Apr 2021

  • Senior Digital Marketing Specialist

    Aug 2019 - Feb 2020
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  Bilkent University

  May 2021 - now

  Director of Digital Marketing Strategies

  In my role as Director of Digital Marketing Strategies at Bilkent University, I lead the charge in revolutionizing the university's digital footprint and brand perception across multiple online platforms. My primary focus is on crafting and executing innovative digital marketing campaigns that not only resonate with our diverse academic community but also elevate our institutional profile on a global scale.I manage a dynamic team of marketing specialists, where I emphasize the importance of creating high-quality, engaging content tailored to the unique interests and needs of our prospective and current students. Utilizing sophisticated digital tools and platforms, we drive robust online interactions and effectively communicate the university’s key messages and values.A critical aspect of my role involves harnessing the power of big data to refine our marketing strategies. Through meticulous analysis of engagement metrics and market trends, I ensure our campaigns are both impactful and cost-effective. I also foster strategic collaborations with technology leaders to integrate state-of-the-art digital solutions, keeping Bilkent at the forefront of educational marketing.Our concerted efforts have significantly enhanced Bilkent University's online visibility, leading to a notable increase in enrollment applications and establishing the university as a leader in innovative digital education marketing! Show less

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  Zk-Call & Digital Co.

  Sept 2023 - now

  As the Chief Marketing Officer (CMO), my role expanded to overseeing the global marketing strategy of zk-Call & Digital Co. I am now responsible for setting the overall marketing and brand strategy, driving innovation in our approach to reaching global markets, and integrating cutting-edge technologies into our marketing efforts.My leadership ensures that our marketing objectives align seamlessly with our corporate growth goals. Under my direction, the marketing department has not only increased our market share but also enhanced our brand loyalty and customer satisfaction through innovative customer engagement strategies! Show less In my initial role at zk-Call & Digital Co. as a Senior Marketing Strategist, I was responsible for spearheading targeted marketing initiatives that effectively captured niche market segments and elevated brand visibility.My approach was deeply analytical, utilizing data-driven strategies to forecast market trends and adjust campaigns in real-time. I led a team of marketing professionals, fostering a culture of creativity and rigorous performance analysis.My efforts resulted in a significant uplift in customer engagement and laid the groundwork for scalable marketing strategies, preparing the company for rapid growth! Show less

  • Chief Marketing Officer (CMO)

    Feb 2024 - now

  • Senior Marketing Strategist

    Sept 2023 - Jan 2024