Becky Williams, CMP

Experience

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  Catering by McCormick & Schmick's

  May 2001 - Sept 2019

  Director of Catering/Sales & Marketing

  - Progressively promoted into most recent role overseeing sales strategy, event planning and logistics for ~800 meetings and events / year generating $4.7 million in revenues with up to 3,000 attendees. - Administer sales strategy and deployment, contract negotiations, menu development, timelines, room sets, BEOs, decorators, entertainment companies, signage, registration vendors, insurance compliance, load-in / load-out, security, and business development. - Act as facility troubleshooter responding to escalated customer-related meetings and event needs or concerns. - Secure, develop and maintain effective relationships with area venues facilitating win-win agreements to grow sales. - Maintained 3-5% additional revenue growth YOY by building out referral business; solicited key influencers, hosted events showcasing facilities, impactful client tours and hosted meal functions, and rapid-fire RFP responses. - Perform post-event recaps and reconcile billings to ensure numbers are properly reported. Show less

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  McCormick & Schmick's

  Nov 2007 - May 2010

  National Director of Catering

  - Developed of overall objectives for roll-out of the new Private Dining National Sales program working closely with Vice President and C-Level stakeholders. - Grew national private restaurant dining sales 5% in just 1 year after adding consistency to sales process for entire nationwide network of restaurants; created standardized sales processes, documentation, policies, and contracts. - Championed adoption of centralized software used by 75 restaurants to provide better continuity in restaurant banquets; new system provided comprehensive end-to-end meeting / event planning details for food functions. - Accelerated national account sales from zero to $1.6 million in first 18 months after increasing awareness of national accounts program that included trade shows and conferences, sales trips, and program launch events. - Galvanized internal knowledge acquisition and standardized training by acting as educational champion; created network of regional mentors providing hands-on training, provided weekly education on sales techniques and topics, and trained new staff in accordance with established guidelines. Show less

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  Self-employed

  Sept 2019 - Apr 2020

  Senior Meeting Planner / Director

  - Fiscal guardian safeguarding budgets through accurate projections, strong negotiation skills, careful reconciliations, and scope containment. - Troubleshooter providing calm composure and clear-headed thinking during unplanned event glitches; resourcefully puts together quality solutions that leave attendees unaware of any issues. - Builds long-term, trusted vendor relations through industry involvement; leverages personal connections to create reliable network of suppliers who provide beneficial pricing terms and value-adds. - Strategic thinker who visualizes final event / meeting picture and then works backwards to translate tasks into planning steps. - Synergy builder creating stakeholder and multi-disciplinary team buy-in towards meeting and event goals aligned with core objectives. Show less

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  Hines

  Apr 2020 - Dec 2021

  Assistant Program Manager - Hines@Amazon
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  JLL

  Jan 2022 - now

  • Process Excellence Program Manager-Global Meetings & Events - JLL@Amazon

    Jun 2023 - now

  • Assistant Program Manager - JLL@Amazon

    Jan 2022 - Jun 2023