Aimee Morita

Experience

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  SBLR LLP Chartered Accountants

  Aug 2002 - Dec 2012

  Marketing Manager

  Having started with the firm as a Marketing Assistant, promoted to Coordinator and then Manager, I lead the marketing function through two mergers, including a complete brand overhaul, new website design, and client communications. I created and managed all content marketing including website, collateral, articles, testimonials, social media posts, and client proposals. I implemented and launched a new CRM system, and planned and executed all events including seminars, speaking engagements, tradeshows, team socials, charitable fundraisers, etc. I also collaborated with the leadership team on recruitment initiatives and provided marketing orientation to all new hires and partners. I founded the firm's Charitable Committee and served as Chairwoman, raising over $250,00 for such worthy organizations as Camp Erin Toronto, Unity Charity, Special Olympics Ontario, Autism Speaks, The Speech and Stuttering Institute, Camp Trillium and others. Show less

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  Richter

  Jan 2013 - Apr 2016

  Senior Manager of Marketing and Lead Generation

  As the Senior Marketing Manager at Richter, I worked closely with the executive team across the two Toronto offices to develop marketing plans and provide coaching on sales pipeline management to achieve the firm's strategic objectives. I managed all sponsorships, speaking engagements, tradeshows, and PR opportunities to enhance the firm's reputation in Toronto, and increase brand awareness as a new entity in the marketplace. I also managed all public relations, event planning, internal communications, and client proposal development within the firm. In 2013, I managed the office's transition through a complete rebranding as a result of a merger between SBLR Chartered Accountants and Richter LLP. Show less

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  Fuller Landau LLP

  May 2016 - Feb 2020

  Director of Marketing

  As the Director of Marketing at Fuller Landau, I was responsible for driving the firm's growth by leading the overall marketing function through strategy development and implementation of various initiatives, including lead generation, content creation, and brand awareness campaigns. I led our various service lines and industry groups to develop marketing plans, create content, facilitate events, and increase market exposure. I managed the creation of two new corporate websites from start to launch, and implemented a firm-wide Client Relationship Management system. I also facilitated the launch of a second office for Fuller Landau, in Hamilton, and the launch of a new consumer insolvency practice, by managing all marketing-related functions including client communications, digital and social media, advertising, public relations, and content development. Show less

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  Cboe Canada

  Mar 2020 - now

  Global Head of Listings Marketing (Cboe); Head of Marketing (Cboe Canada)

  I am the Head of Marketing and Communications for Cboe Canada and the Global Head of Listings Marketing for Cboe Global Markets, the world’s leading securities and derivatives exchange network.I draw on my 20 years of marketing and communications experience to provide our corporate and ETF Issuers with a seamless listing experience - developing comprehensive Go to Market plans, engaging content, and ongoing support so they hit the ground running once they are listed on any of Cboe's 5 exchanges.With listing venues in North America, Europe, and Asia Pacific, Cboe is harnessing its global network to equip Issuers with the capital markets solutions they're looking for: a best-in-class listing experience, greater investor reach, secondary liquidity, and access to global capitalI am proud to play a leadership role in building out our listings practice here in Canada and around the world. Over my career, I have a track record of success. I’ve integrated all marketing functions through three mergers of professional services firms. I’ve led two brand overhauls, including corporate identity, collateral, and website redesigns. I’ve executed three CRM system launches including customized design, implementation, user training, and reporting. And I’ve worked closely with business owners and C-suite executives across all industries to help them share and amplify their story. Show less