
Aubrey Brooks
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About me
Head of Data & Analytics @ Buttermilk
Education

Alexander Mackenzie High School
2014 - 2015High School Diploma 12Activities and Societies: - Sears Drama Festival Team, Props Designer - Arts and Culture Council - Remembrance Day Technology Support Contributing student to the overall academic and social environment of the school. Produced creative projects to benefit the Dramatic Arts and Visual Arts Department Programs.

Richmond Hill High School
2010 - 20149-11Activities and Societies: - Autism Speaks School Chapter Founder and President - Writer, SpyGlass Newspaper - Creative Writing Society - English Society, Co-President - Co-Head Equity Group - Model United Nations Delegate Continued the educational development process, and contributed to a variety of presidential and team roles. Created an equitable environment for students and staff through designing and coordinating initiatives that taught diversity appreciation to the school wide community. Developed activities that fostered love of the English Language in students, and showcased creative and informative pieces for the purpose of information and entertainment.

Holland College
2016 - 2017International Hospitality Management 4.0Learnt to navigate, operate, and manage hotels, restaurants, and barsLearnt the behind the scenes details to learn how to make experiences memorable for customers that meet international industry standards of excellence ~ NOC 0631Participated in hands on Food and Beverage Experience in the Lucy Maud Dining RoomParticipated in working banquet services for Christmas Day, New Years Eve, and Staff Appreciation Night at the Delta Hotel & Conference Center-CharlottetownParticipated… Show more Learnt to navigate, operate, and manage hotels, restaurants, and barsLearnt the behind the scenes details to learn how to make experiences memorable for customers that meet international industry standards of excellence ~ NOC 0631Participated in hands on Food and Beverage Experience in the Lucy Maud Dining RoomParticipated in working banquet services for Christmas Day, New Years Eve, and Staff Appreciation Night at the Delta Hotel & Conference Center-CharlottetownParticipated in hands on Hotel Operations Experience at the Holiday Inn Express Charlottetown Show less

Mohawk College
2021 - 2021Acknowledgement of Completion Mental and Social Health Services and Allied Professions 4.0Focused on the developmental process in children and understanding psychiatric disorders and associated behaviours, risk factors and triggers, the identification of behaviours and symptoms, family relationships, and intervention and prevention strategies.

Mohawk College
2020 - 2021Diploma of Education Adult and Continuing Education and Teaching 4.0, High HonoursEnhanced skills and abilities required to teach or train the adult learner Learnt how to facilitate effective program planning, design meaningful assessment and evaluation tools, achieve good instructional and teaching skills Learnt the various processes that will assist adults to pursue learning in various formats, educational issues reflecting… Show more Enhanced skills and abilities required to teach or train the adult learner Learnt how to facilitate effective program planning, design meaningful assessment and evaluation tools, achieve good instructional and teaching skills Learnt the various processes that will assist adults to pursue learning in various formats, educational issues reflecting current thinking and learner concernsMet the specific needs of adults with learning challenges, and skills for instructing in non-traditional environments Show less

Mohawk College
2020 - 2021Acknowledgement of Completion Medical Terminology 4.0Developed an understanding of terms and concepts related to the essentials of disease & diagnosis.Learnt to correctly spell, pronounce & define medical terms related to anatomy, physiology & pathology of the body and oncology & psychiatry terms.

Seneca Polytechnic
2015 - 2016College Certificate with High Honors Tourism- Travel Operations 4.0Activities and Societies: VIP Student Ambassador Tourism- Travel OperationsLearnt the skills and knowledge appropriate for an entry-level position in the tourism industryPrepared for the Following Career Paths:- Ground Transportation- In-Bound Tourism- Hospitality- Ship and Cruise Service- Travel Retailers - Tour Operators

Mohawk College
2021 - 2021Postgraduate Degree Medical/Health Management and Clinical Assistant/Specialist 4.0, High HonoursLearnt the basics of common medical conditions, communicating effectively in a medical setting, proper medical terminology, and gained an understanding of medical tests and surgical procedures.

Mohawk College
2020 - 2022Emerging Technologies, Acknowledgement of Completion Computer Technology/Computer Systems Technology 4.0Exploring many new and emerging technologies impacting our lives on personal and professional levelsTaking part in series of workshops to learn introductory insight into the origins, impacts and applications of these technologiesMeeting the experts working in these fields during in-class and hands-on sessions.
Experience

The Liberal Newspaper
Jun 2007 - Jun 2015CarrierProvided quality packaging and timely delivery of the local paper to represent the Liberal Newspaper’s commitment to customer service.

Richmond Hill High School
Sept 2013 - Jan 2014Teachers Assistant- Multiple Exceptionalities Class- In-School Co-OpAssisted in the implementation of classroom activities to benefit staff and student needs. Organized a final field trip to educate students and to teach daily living skills.

City of Richmond Hill
Feb 2014 - Jun 2014Instructed a variety of programs, such as holiday themed crafts, Victorian era traditions and birthday parties.Communicated with members of the public and provided necessary historical background knowledge and tours of the centre to provide continuous education. Ensured overall customer satisfaction and helped to encourage and promote the return of customers to the organization My position was to digitalize artifact information forms by entering them in through the database, then file appropriately. Duties included filing, databasing, phoning community partners, fulfilling various administrative tasks provided by supervisors, and keeping a clean and organized environment.
Program Instructor
Sept 2013 - Jun 2014Archives and Collections Co-Op Student
Feb 2014 - May 2014Volunteer Administration Support- Office Assistant- Co-op Student
Feb 2014 - May 2014

Seneca Polytechnic
Oct 2015 - Apr 2016Role Model for up and coming students through attitude, reliability, and professionalismRepresented the School of Hospitality and Tourism in a positive manner to other students and the general public As a KPI Ambassador, I provided clerical support, served as a front of line contact between students and staff members of the college, assisted with the promotion and administration of the KPI Student Satisfaction Survey and ensured high levels of customer service and satisfaction.
VIP Ambassador
Jan 2016 - Apr 2016KPI Ambassador
Oct 2015 - Feb 2016

City Sightseeing Toronto
Apr 2016 - Jul 2016Ticket Sales Agent & Niagara Falls Day Tour GuideResponsible for maintaining a strong sales aptitude and customer service throughout. Worked from stop locations selling tickets, engaging with tourists and providing advice to the public.Worked effectively with the company POS system.Oversaw and ensured the safety of passengers and staff who are on/near the bus.Sold tour and attractions tickets.Coordinated with the main office re: passenger pick-ups and route delays/changes.Delivered exceptional tours for mixed audiences, while maintaining a high level of commitment and stamina Provided exceptional service while on tour during a 10hr+ period Show less

Heart & Stroke
Sept 2016 - Jan 2017Telerecruiter- Represented a well respected brand- Used consistent Human Resources and Sales Management Skills- Built a rapport with locals over the phone in a positive and persuasive manner

Lucy Maud Dining Room
Oct 2016 - Dec 2016Student Learner, Professional DesignationDeveloped the skills necessary to create memorable guest experiences in all aspects of a full service dining room.

Holiday Inn Express
Apr 2017 - Apr 2017Student Learner, Professional DesignationDeveloped the necessary skills to work entry level positions in front desk, housekeeping & laundry, maintenance, and breakfast services

Heart & Stroke
May 2017 - Jul 2017Fundraising Administrative AssistantOrganized and created new "My Own Fundraisers" to benefit community fund development and health promotionResponsible for data collection and entry for fundraising programs, events, and volunteer application formsAssisted in the execution of events and the Paper Hearts Campaign

Heart & Stroke
Oct 2017 - Dec 2017Non Profit Volunteer RecruiterUsed persuasive communication to build rapport via phoneRecruited new volunteers to join the February Heart & Stroke Canvassing CampaignActed as an ambassador for the FoundationEncouraged potential canvassers to join the campaign and raise money for life saving researchTracked and recorded call results with detail

Mosaic North America
Jan 2018 - Oct 2018President's Choice Financial SpecialistBuilt brand presence through interaction with new and existing consumers Assisted and supported consumers with any questions or concernsListened to customers, answered questions and providing solutionsAssisted customers on how to maximize member benefitsFollowed communication procedures, guidelines and policies to ensure consumer satisfactionCompleted call reports, paperwork, and on-going personal training in a timely manner, meeting all deadlinesTook the extra mile to engage customersTrained and mentored a Part-Time brand ambassador at my store location Show less

EAG Innovation
Feb 2019 - Mar 2022DirectorManaged day to day operations of the business from marketing to accounting • Community Management for external organisations Connected with community partners and like-minded individuals to increase community supports and events Co-created both in-person and virtual educational services in areas that fall under mental health, arts, technology, and general education Spoke at a variety of engagements and providing input for Canada based non-profits organisations.

Outlandish Inc
Nov 2021 - May 2023Identified industry trends across the emerging TikTok Shop UK platform to enhance areas of ads strategy, product optimisation and shop health. Utilised platform ads to build 10K followers for LG UK over 5 days. Supported the development of operations systems through implementing and evaluating day-day procedures and processes through analysis to improve workflow. Established a new tracking system to ensure the completion of 180 videos in the months of November and December while effectively distributing projects between team members based on their compatibility Prepared and completing proposals, plans and implementation of high levels of production, productivity, quality across the team. Lead the Black Friday Campaign for a luxury street-wear brand, generating a 1.8K% daily revenue increase and a 35.7K Watch PV Accomplished operations and organisation mission by completing related results as needed • Contributed operations information and recommendations to strategic data driven plans. Worked directly with the COO and management team to set and/or implement policies, procedures, and systems and to follow through with implementation Forecasted requirements (financial, material, and personnel) Show less Generated regular weekly feedback, data analysis and reporting internally and for external brands such as New Balance, LG Electronics, etc.Supported the initial steps in the creation of the companies training program product, developing a 10 section training program accompanied by Short Videos and a 150-page PowerPoint. Communicated effectively and comfortably with people from all levels of the business, and providing them with data and administrative support Administrative and data support with ongoing company-led projects to achieve and meet long-term goals Show less Responsible for the continuous development and management of the entire influencer project life cycle- this consisted of contracts and collaborations from the recruitment period to post-collaboration Influencer recruitment for the development of TikTok's e-commerce Multi Channel Network, where I recruited 10+ influencers per month with followings above 30K- signing popular names including @laurabudryte and @melissajadexm Managed a full range of influencers, including marketing, workload, hiring, efficient campaign execution, optimising available resources, etcEnsured effective communication, contribution and account management whilst managing internal, external, brand collaborations and influencer needs across single or multiple live streams Created and implemented live stream plans for various brands on the TikTok Shop platform while ensuring effective brand partnerships Show less Supported e-commerce live-streaming operations during shopping holiday events (Black Friday, Cyber Monday, Boxing Day, & Valentine's Day) through live stream comment moderation, community support and customer service. Day to day customer service management across branded and internal channels, this included responding to customer inquiries, concerns and resolving issues effectively in order to retain customer satisfaction. Identified optimal times to action giveaways and other promotional offers for best possible outcome across several brands Show less
Senior Project Manager- UK & USA
Feb 2023 - May 2023Operations Manager
Oct 2022 - Feb 2023Data & Administrative Lead
Jul 2022 - Oct 2022Influencer & Account Manager
Mar 2022 - Jul 2022Customer Service Manager
Nov 2021 - Feb 2022

Buttermilk
Mar 2023 - nowOrchestrated the development and execution of a comprehensive data strategy, placing a premium on meticulous data quality management and adherence to compliance standards.Guided a team of skilled data professionals, applying cutting-edge proprietary algorithms and a sophisticated scoring system to analyse data for actionable insights, championing a culture of data-driven decision-making.Oversaw the management of our data infrastructure, remained at the forefront of technology trends, and fostered close collaboration with the Chief Technology Officer (CTO) and technology partners to harness data for a sustainable competitive advantage.Pioneered a mentorship program tailored for staff with a passion for data, fostering skill development and knowledge exchange within the team.Operated as the driving force behind the Data Governance Board, ensuring robust data governance practices that aligned with organisational goals and industry best practices. Show less Unveiled insights through dynamic data interpretation and result analysis, crafting compelling dashboards that illuminate both internal and external perspectives for market leading brands (Armani Beauty, Church & Dwight, Revlon, etc.) Pioneered the development and execution of sophisticated data analyses, cutting-edge data collection systems, and strategic optimisation strategies to elevate our approach and contribute to Buttermilk's IP.Collaborated closely with founders and strategists to discern and prioritise critical business and information needs, shaping data-driven strategies that propelled new processes. Show less
Head of Data & Analytics
Oct 2023 - nowData Analyst
May 2023 - Oct 2023Data Consultant
Mar 2023 - May 2023
Licenses & Certifications

NYC Specialist
NYC & CompanyOct 2015
Standard First Aid & CPR (BLS-C & AED)
CPR First Aid & Safety Services (Charlottetown, PE)Jan 2017
Contiki Champion
Contiki HolidaysFeb 2016
Occupational Knowledge for Food and Beverage Server
Tourism HR Canada & emeritDec 2016
Guest Service Gold
American Hotel & Lodging AssociationNov 2015
California Expert
Visit CaliforniaOct 2015
Manulife Travel Insurance Specialist (Modules 1, 4, and 5)
ManulifeMar 2016
Visit Florida Expert
VISIT FLORIDAOct 2015- View certificate

Guide Licence
Niagara Parks CommissionMar 2016 
Responsible Beverage Server
Holland CollegeJan 2017
Honors & Awards
- Awarded to Aubrey BrooksChangemakers Fellowship The Jewish Federations of North America Jul 2021 Three weeks of leadership development fellowship to jumpstart the lifelong journey as a Changemaker.
- Awarded to Aubrey BrooksDavid W. Anderson Memorial Award Holland College Nov 2016 Awarded on the basis of interpersonal skills and career goals in the food and beverage industry.
- Awarded to Aubrey BrooksPresident Honors List Inductee Seneca College, David Agnew, Seneca President Jun 2016 Recognition for outstanding achievement and academic success at Seneca College.
- Awarded to Aubrey BrooksPresident's Honors List Inductee Seneca College, David Agnew, Seneca President Feb 2016 Recognition for outstanding achievement and academic success at Seneca College.
- Awarded to Aubrey BrooksHonor Roll Alexander Mackenzie High School Feb 2015 Excellence in Scholastic Achievement.
- Awarded to Aubrey BrooksHonor Roll Richmond Hill High School Jun 2014 Excellence in Scholastic Achievement.
- Awarded to Aubrey BrooksHonor Roll Richmond Hill High School Feb 2013 Excellence in Scholastic Achievement.
- Awarded to Aubrey BrooksMusic Department Excellence Award Richmond Hill High School May 2012 For contributions to the music department through performance, positive attitude, leadership, outstanding participation and non-musical aspects.
- Awarded to Aubrey BrooksCitizenship Award York Region District School Board Jun 2011 Award for outstanding character and school contributions through activism, commitment, and caring.
- Awarded to Aubrey BrooksCelebrating Student Success Award York Region District School Board May 2011 "The Celebrating Student Success Award highlights 24 exemplary York Region District School Board students who represent over 121,000 students who achieve success each day. Traditionally, the selected students personify excellence through a combination of character, leadership, academic achievement and service to the school and/or community." "As a student leader with a passion for enhancing understanding about autism and its effects, she has brought to life three key elements of her… Show more "The Celebrating Student Success Award highlights 24 exemplary York Region District School Board students who represent over 121,000 students who achieve success each day. Traditionally, the selected students personify excellence through a combination of character, leadership, academic achievement and service to the school and/or community." "As a student leader with a passion for enhancing understanding about autism and its effects, she has brought to life three key elements of her school’s Touchstone – speaking up for others program, in addition she puts into practise board values of equity, inclusiveness and diversity. She is a school leader who demonstrates caring and passionate involvement." Show less
Volunteer Experience
Front of House
Issued by Cadogan Hall on Jul 2024
Associated with Aubrey BrooksDaffodil Pin Sales Volunteer
Issued by Canadian Cancer Society on Apr 2018
Associated with Aubrey BrooksHospitality Volunteer
Issued by gritLIT on Apr 2018
Associated with Aubrey BrooksCharity Sales Volunteer
Issued by Thorold Secondary School on Nov 2017
Associated with Aubrey BrooksCanvasser
Issued by Heart and Stroke on Feb 2017
Associated with Aubrey BrooksOutdoor Snow Kingdom: Assistant
Issued by Jack Frost Festival on Feb 2017
Associated with Aubrey BrooksAir Miles Lounge Attendant, Volunteer Check In Assistant, and Assistant Chowder Competition Chef
Issued by Prince Edward Island Shellfish Festival on Sept 2016
Associated with Aubrey BrooksEvent Assistant
Issued by York Pride Fest on Jun 2012
Associated with Aubrey BrooksGeneral Volunteer
Issued by Town of Richmond Hill on Jan 2012
Associated with Aubrey BrooksAmbassador
Issued by York Region Transit on Sept 2012
Associated with Aubrey Brooks
Languages
- enEnglish
- frFrench
- spSpanish
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