Karolinee Ramos

Experience

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  Unilever

  Apr 2013 - Sept 2017

  Local Marketing Coordinator for Personal Care brands (Lux, Rexona and Lifebuoy).- Coordination of 360 strategy for the development of Liquids market in Brazil; - Agency briefings;- Implementation of marketing media plans (ATL, BTL, PR) together with local agencies;- KPIs analysis (Nielsen, Kantar, Millward);- Leadership of innovation projects and new products launch with multifunctional team;- Leadership of projects to reduce costs and improve category profit;- Budget management. Show less Local Marketing Analyst for Personal Care brands (Lifebuoy and Rexona).- KPIs analysis (Nielsen, Kantar, Millward);- Coordination of innovation projects and new products launch with multifunctional team; - Adaptation of communication strategy for Brazilian Market (Lifebuoy);- Implementation of marketing media plans (ATL, BTL, PR) together with local agencies;- Coordination of soap brands relaunch together with trade and supply team, destocking strategy and development of POS material; - Development of partnerships for Social Mission projects (Lifebuoy);- Budget management. Show less

  • Marketing Coordinator

    Jan 2016 - Sept 2017

  • Marketing Analyst

    Jan 2015 - Dec 2015

  • Marketing Intern

    Apr 2013 - Dec 2014
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  SUNSTAR Brasil

  Oct 2018 - Nov 2020

  - Responsible for communication strategy and plan leadership with Digital and PR agencies; - Finalist of Jatobá award for PR excellence and innovation- Responsible for portfolio management and product launches;- Leadership of CIOSP 2019, biggest event to dentists in Latin America, driving significant growth and promoting brand experience for the first time at the event- Kids license management together with the licensors, working close for activations and partnerships-Budget Management Show less

  • Brand Manager

    Feb 2020 - Nov 2020

  • Product Manager

    Oct 2018 - Feb 2020
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  Groupe SEB

  Nov 2020 - Sept 2022

  Product Manager Latin America
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  Samsung Electronics

  Sept 2022 - now

  Gerente de Produto LATAM