Ljiljana Djukic

Experience

• 

  Telenor doo

  Dec 2005 - Dec 2013

  or as I like to call this period ‘renaissance’. This was period of waking up creativity, finding peace and love in this job, gaining some new, wonderful and creative knowledge about Marketing Communication. And quite some, number oriented, budgeting. Operationally I have supported internal team and agency in delivering ATL communication touch points (TV and print ads, OOH and WEB communication) in quarterly prioritized campaigns. But, that pride and happiness after briefing, joyfulness after excellent creative solution from agency and production of it within, my projection, of budget, well, that was something.or as I like to call this period ‘renaissance’. This was period of waking up creativity, finding peace and love in this job, gaining some new, wonderful and creative knowledge about Marketing Communication. And quite some, number oriented, budgeting. Operationally I have supported internal team and agency in delivering ATL communication touch points (TV and print ads, OOH and WEB communication) in quarterly prioritized campaigns. But, that pride and happiness after briefing, joyfulness after excellent creative solution from agency and production of it within, my projection, of budget, well, that was something. Show less In this short period of preparation for ATL Communication team, I was learning some basics about financing, important procurement procedures, listening and learning on how to handle agency and stakeholders, making new important contact and allies for efficient work. First contact with Marketing communication came through preparation of POS (leaflets, brochures and window graphic) material, learning how to recognize brand standards, key message and formats. My first Excel named ‘Project XX’ was made in this period and it had status report and timeline prepared for Manager. My first brief to agency was made in this period, with help of my peers from Marketing Segments to define relevant key message for product. All of this came very smoothly after some practice and I was ready to take ‘bigger bite’. Show less

  • ATL Communication Specialist

    Jan 2009 - Dec 2013

  • Production specialist

    Sept 2008 - Jan 2009

  • Office Assistant

    Jun 2007 - Sept 2008

  • Call Center operator

    Dec 2005 - Jun 2007
• 

  Telenor Srbija

  Dec 2013 - Jul 2014

  ATL and Digital Communication Expert

  Under supervision of ATL Communication manager I worked on ensuring timely, efficient (both in cost and creative) communication and production of ATL materials. My involvement and experience of delivering strategy, and more importantly thinking strategically, started in this period. Having wider cross functional visibility and relevant inputs for communication strategies, both for Telco and, new project at the time, Bank.Operationally, I mastered budgeting by far so it was still my duty. Also, leading agency in creative process become BAU. I held daily communication with stakeholders to ensure information legibility, key focus areas and ensuring constant flow of information Show less

• 

  Erste Banka Srbija

  Aug 2014 - Apr 2016

  I was leading team for digital and traditional media channels, delivering excellent brand performance after long period of stagnation. It had led to effective increase in sales, which was ultimate goal.My focus was preparing and delivering strategy content, setting the relevant KPI’s and budgeting both on campaign and yearly levels. This required daily cross functional cooperation with teams within company but also managing and prioritizing agency work load, and channeling their work efficiently. Operationally, I worked on defining key insights from available researches and trends to achieve best message transfer to target groups.I had a team of three satisfied employees, thanks to my readiness to listen and make changes but also to my ‘on time is late’ approach, motivating them to always make time for check-ups and testing. This was period of strengthening my diplomatic skills, having a task to educate both juniors in my team, directors and executive directors about effective 360 communication strategy and valuable deliverables. Show less

  • Brand Manager

    Jun 2015 - Apr 2016

  • Senior Brand Expert

    Aug 2014 - Jun 2015