John Griffin

Experience

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  The Daily Mail

  Jan 1985 - Jan 1991

  Managing Editor

  Led a staff of 12 to produce a daily and a weekly newspaper. In charge of budget, staff evaluations hiring, Set editorial policy.

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  Catskill Daily Mail

  Mar 1985 - Sept 1991

  Managing Editor

  Supervised production of daily newspaper and sister weekly, Greene County News.∙ Managed staff of 12. Hired new staff.∙ Wrote editorials that shaped the direction of the newspaper, including candidate endorsements.∙ Directed investigative reports of hazardous waste disposal within the region, a massive tire fire and other issues pertaining to the lives of Greene County’s residents. ∙ Administered $250,000 annual budget (consistently met projections).∙ Led staff training of new computer system.∙ Motivated staff into donating time and talents to produce a special section covering a late-breaking news event in the area.∙ Edited arts and editorial sections.∙ Five first-place awards, New York State Newspaper Association, 1990-1991∙ Third place, feature writing, National Newspaper Association, 1990 Show less

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  Sarasota Herald-Tribune

  Oct 1991 - Jan 1999

  TV/Media Editor

  Conceptualized, designed, edited and paginated weekly TV/entertainment magazine that set a national standard and was copied by other papers.∙ Supervised TV coverage beyond TV magazine.∙ Edited weekly religion section and directed one writer. Created interactive feature based on reader participation.∙ Relief editor for features and entertainment departments and Charlotte bureau chief.∙ Wrote food stories and restaurant reviews.∙ As community news editor, directed staff of five and 12 freelance writers.∙ Edited and paginated special supplements on local history. Show less

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  San Antonio Express-News

  Feb 1999 - Mar 2009

  Dining Editor

  Directed award-winning coverage of the city’s burgeoning dining scene and developed content for best-in-nation food section. Assisted digital team in building an audience by writing breaking news stories for MySA.com.

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  SavorSA

  Jun 2009 - Oct 2017

  Editor, co-founder

  Developed a web business, www.SavorSA.com, promoting San Antonio’s food scene. Used SEO, Pinterest and social media to drive traffic to site. Headed marketing efforts. Partnered with sponsors for promotions. Hired and supervised advertising and social media director.

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  U.S. Census Bureau

  Apr 2010 - Sept 2010

  Office Operations Supervisor
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  Kforce Inc.

  May 2011 - Nov 2012

  Web writer, USAA

  Write for the USAA website, working with representatives of various departments, including banking, investments, insurance, retirement planning and more.

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  USAA

  Dec 2012 - now

  Senior Digital Content Manager

  Oversee projects from development stages to publication across multiple platforms. Effective in leading team members to deliver high-performing digital content and provocative analysis of company products, with an emphasis on bank. Manage workload of content strategists to meet customer needs while encouraging personal growth. Apply expanding knowledge of bank industry, especially credit card, consumer lending and money movement. Adapt understanding of voice, brand, POVs and writing to suit target audiences. Leverage experience in meeting the needs of ongoing digital evolution. Ensure test results are used to bolster existing KPIs and further content development.Work with key teams, including legal and compliance, to draft and test anti-money laundering questions tailored to various lines of business. Work with accessibility, marketing, designers and others to manage and update evolving style guide for all LOBs to use. Work with LOBs and SEO to ensure both areas are in service to the product and KPI. Worked with artificial intelligence team to create vocabulary and language for EVA, in-house virtual agent.Employ HCD, agile and waterfall skills to collaborate with designers, business partners, video creators and marketers to deliver quality work under deadline pressure. Partnered with select teams to develop rapidly products and ways of addressing member needs during government shutdowns and providing guidance in the wake of emergencies, such as hurricanes. On occasion, work with strategists across all LOBs, including property and casualty, investments and enterprise. Past projects: Development of a new secured credit card. Implementation and refinement of Zelle P2P partnership. Content creation for redesigned credit card flows. Refocusing and testing of new auto loan and car refinancing efforts. Analysis and development of new application flows for various loans, including car and personal. Show less