Tran Ngoc Bang

Experience

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  QTSC

  May 2006 - Oct 2010

  Senior Software Developer

  + Software Development: - Using C# on .net Framework- Using MSSQL Server (scripting)- Query script and reporting + Website Development:- HTML / CSS with W3c validation.- Coding JS (jQuery)- Frameworks: .net frameworks (from 1.1 to 4.5); php frameworks (Joomla, WP, zend)+ Project Management- Resourse Estimate & management- Changes management- Timeline management

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  KingBee Media

  Oct 2010 - Jun 2011

  Senior Web Developer

  - Managed and executed software development projects from beginning to finish without difficulties or assistance.- Worked with internal & external teams to ensure quality throughout the software development lifecycle.- Led strategic negotiations with business partners.Monitored staff performance and developed improvement plans.

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  IDM Vietnam

  Jun 2011 - Jan 2017

  Growth Consultant / Digital Strategic Planner:- Tracked technology trends and researched potential integrations to meet functional or performance needs.- Outlined detailed plans for improvement action and its implementation.- Recommended targeted improvement action to archive client-KPI.- Developed Digital marketing strategies for many businesses (Education, Banking, Travel, Retail).Team Management:- Improved organisational resource utilisation, better leveraging current resources and controlling excess expenditure.- Supported account managers in devising, pitching and implementing bespoke client campaigns. Show less

  • Growth Marketing Manager

    Apr 2015 - Jan 2017

  • Planning Performance Manager

    Mar 2014 - May 2016

  • Search Engine Optimization Project Manager

    Jun 2011 - May 2015
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  VUS- The English Center

  Feb 2017 - Aug 2022

  Digital Marketing Manager

  Main responsibility:- Set up key metrics for tracking performance and evaluating strategic plans.- Collaborated effectively with marketing teams to deliver robust marketing strategy across various projects.- Managed third-party platforms to deliver wide-reaching digital marketing campaigns.- Demonstrated outstanding working knowledge of Website/SEO/Facebook Ad/Google Ad and others techniques for complete marketing coverage.- Produced detailed performance reports, analysing outcomes to consistently aid future marketing strategy.- Sourced statistical data and build reports including key-focus & recommendation to support the whole marketing/sales team.Initiative:- PM of App development: Student Portal - Home School connection and iTalk App - English for adult app.- Finding & evaluation Digital Solution in education industry - EdTech.- Implement CDP for centralize data, support for mining and engage current customer/potential customer. Show less

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  American Learning Lab (ALAB)

  Aug 2022 - Oct 2023

  Senior Growth Marketing Manager

  Product Marketing:- Project management, both tech & academic sides- Strategic plan for launching new product, include doing market research, communication plan and media plan.- Product lifecycle development.Growth Marketing:- Invole all customer journey touching point to improve conversion / new sales.- A/B testing depending on market trends and product fit- Work with both Sales & Marketing team to ensure challenging goals are achieved

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  FWD Insurance

  Nov 2023 - now

  Senior Manager / Digital Commerce

  Direct-to-Consumer (D2C) Expertise- E-commerce Optimization: Enhanced website functionality and user experience to maximize conversions and lead generation.- Multi-Channel Acquisition: Developed and executed comprehensive strategies to reach target customers directly through strategic partnerships and digital platforms.- Customer Journey Mapping: Implemented a multi-touchpoint engagement plan to nurture leads and foster long-term customer relationships.Technical Integration- Marketing Automation: Integrated Salesforce Marketing Cloud (SFMC) to streamline and personalize customer communications.- Regulatory Compliance: Led eKYC (Electronic Know Your Customer) and OCR (Optical Character Recognition) projects, ensuring adherence to regulatory requirements while improving the customer purchase journey. Show less