Graham Buchanan

Experience

• 

  Juniper Productions

  Sept 2012 - Sept 2012

  Research Assistant

  ▸Supporting the production of the BBC Sunday Politics Show: produced reports on key issues, contacted government departments to gather further information on the latest political developments, and sourced potential stories and guests.

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  InnoCentive

  Oct 2012 - Mar 2018

  ★ Led the marketing team at the global pioneer in crowdsourced innovation ★ Responsibilities:▸Strategy: building an effective B2B marketing strategy and leading a small team to deliver campaigns that include SEM, Paid Social, SEO, email marketing, content generation (blog, case studies, white papers, videos, webinars); and events.▸Testing, measurement and analysis: establishing appropriate metrics, implementing required data collection mechanisms and analysing data to report on and refine strategy and campaigns.▸Branding: building brand identity and positioning, informed by market research.▸HubSpot and Salesforce Administration▸Relationship management: managing relationships with the press and external contractors Show less ★ Led innovation projects at the global pioneer in crowdsourced innovation ★ Responsibilities:▸Relationship management: client’s point of contact; managing expectations and resolving issues.▸Report writing: designing open innovation and crowdsourcing initiatives.▸Project-specific marketing: promoting projects through social media and direct email. ▸Workshop delivery: organising and facilitating workshops and live events.▸Proposal and bid writing: developing proposals and pitching alongside sales team.▸Team management: leading a small team to deliver projects. Show less

  • Director of Marketing

    Jan 2016 - Mar 2018

  • Senior Program Manager

    Jan 2015 - Dec 2015

  • Project Manager

    Mar 2013 - Dec 2014

  • Assistant Project Manager

    Oct 2012 - Mar 2013
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  DataSine

  Mar 2018 - Oct 2018

  Head of Marketing

  ★ Led the marketing team at DataSine, an AI-powered martech startup ★Responsibilities: ▸Strategy: building an effective B2B marketing strategy and leading a small team to deliver campaigns that include SEM, Paid Social, SEO, email marketing, content generation (blog, case studies, white papers, videos, webinars); and events.▸Testing, measurement and analysis: establishing appropriate metrics, implementing required data collection mechanisms and analysing data to report on and refine strategy and campaigns.▸Branding: building brand identity and positioning, informed by market research.▸HubSpot administration▸Relationship management: managing relationships with the press and external contractors Show less

• 

  Alesco Investment Properties Ltd

  Nov 2018 - Apr 2019

  Head of Marketing

  ★ Headed up marketing for one of the UK's leading property investment specialists ★Responsibilities:▸ Producing, implementing and monitoring effective B2C marketing strategies and campaigns;▸ PPC campaign management (Google Ads, Bings Ads, Facebook Ads, LinkedIn Ads);▸ Web development and administration;▸ CRM management (InfusionSoft & HubSpot) and lead nurturing;▸ Content creation (e.g. white papers, blog articles);▸ Social media management.

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  UK Home Office

  Apr 2019 - Mar 2023

  Head of Communications

  ★ Communications lead for the Undercover Policing Inquiry ★Responsibilities:▸ Producing, implementing, and evaluating internal and external communication strategies and campaign plans; ▸ Media monitoring, writing press releases and media liaison;▸ UX research and web design, development & maintenance;▸ Content creation (e.g. infographics, fact sheets and videos);▸ Social media management.

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  Arup

  Mar 2023 - now

  Strategic Internal Communications Lead

  ★ Strategic internal communications lead for Corporate Services ★