Graham Buchanan

Graham Buchanan

Research Assistant

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location of Graham BuchananGreater London, England, United Kingdom

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  • Timeline

  • About me

    Communications Manager at Arup

  • Education

    • Lingfield Notre Dame

      2000 - 2007
    • University of Kent

      2008 - 2011
      BA English Language with Politics 2.1
    • University of Kent

      2011 - 2012
      Master of Arts (MA) International Relations and Affairs Distinction
  • Experience

    • Juniper Productions

      Sept 2012 - Sept 2012
      Research Assistant

      ▸Supporting the production of the BBC Sunday Politics Show: produced reports on key issues, contacted government departments to gather further information on the latest political developments, and sourced potential stories and guests.

    • InnoCentive

      Oct 2012 - Mar 2018

      ★ Led the marketing team at the global pioneer in crowdsourced innovation ★ Responsibilities:▸Strategy: building an effective B2B marketing strategy and leading a small team to deliver campaigns that include SEM, Paid Social, SEO, email marketing, content generation (blog, case studies, white papers, videos, webinars); and events.▸Testing, measurement and analysis: establishing appropriate metrics, implementing required data collection mechanisms and analysing data to report on and refine strategy and campaigns.▸Branding: building brand identity and positioning, informed by market research.▸HubSpot and Salesforce Administration▸Relationship management: managing relationships with the press and external contractors Show less ★ Led innovation projects at the global pioneer in crowdsourced innovation ★ Responsibilities:▸Relationship management: client’s point of contact; managing expectations and resolving issues.▸Report writing: designing open innovation and crowdsourcing initiatives.▸Project-specific marketing: promoting projects through social media and direct email. ▸Workshop delivery: organising and facilitating workshops and live events.▸Proposal and bid writing: developing proposals and pitching alongside sales team.▸Team management: leading a small team to deliver projects. Show less

      • Director of Marketing

        Jan 2016 - Mar 2018
      • Senior Program Manager

        Jan 2015 - Dec 2015
      • Project Manager

        Mar 2013 - Dec 2014
      • Assistant Project Manager

        Oct 2012 - Mar 2013
    • DataSine

      Mar 2018 - Oct 2018
      Head of Marketing

      ★ Led the marketing team at DataSine, an AI-powered martech startup ★Responsibilities: ▸Strategy: building an effective B2B marketing strategy and leading a small team to deliver campaigns that include SEM, Paid Social, SEO, email marketing, content generation (blog, case studies, white papers, videos, webinars); and events.▸Testing, measurement and analysis: establishing appropriate metrics, implementing required data collection mechanisms and analysing data to report on and refine strategy and campaigns.▸Branding: building brand identity and positioning, informed by market research.▸HubSpot administration▸Relationship management: managing relationships with the press and external contractors Show less

    • Alesco Investment Properties Ltd

      Nov 2018 - Apr 2019
      Head of Marketing

      ★ Headed up marketing for one of the UK's leading property investment specialists ★Responsibilities:▸ Producing, implementing and monitoring effective B2C marketing strategies and campaigns;▸ PPC campaign management (Google Ads, Bings Ads, Facebook Ads, LinkedIn Ads);▸ Web development and administration;▸ CRM management (InfusionSoft & HubSpot) and lead nurturing;▸ Content creation (e.g. white papers, blog articles);▸ Social media management.

    • UK Home Office

      Apr 2019 - Mar 2023
      Head of Communications

      ★ Communications lead for the Undercover Policing Inquiry ★Responsibilities:▸ Producing, implementing, and evaluating internal and external communication strategies and campaign plans; ▸ Media monitoring, writing press releases and media liaison;▸ UX research and web design, development & maintenance;▸ Content creation (e.g. infographics, fact sheets and videos);▸ Social media management.

    • Arup

      Mar 2023 - now
      Strategic Internal Communications Lead

      ★ Strategic internal communications lead for Corporate Services ★

  • Licenses & Certifications

    • Certified Scrum Product Owner (CSPO)

      Scrum Alliance
      Jun 2022
    • Google Ads Search Certification

      Google
      Oct 2018
    • Inbound Certified

      HubSpot Academy
      Oct 2018
    • CIM Diploma in Professional Marketing

      CIM | The Chartered Institute of Marketing
      Jul 2020