
Maritza Lopez
Office Assistant

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About me
Sr. Program Manager at COOP
Education

City University of New York-Herbert H. Lehman College
2013 - 2016Bachelor’s Degree English Language and Literature, General Dean's ListRecipient of the John W. Wieler Award (Shakespeare Scholar)Beginnings: Student Playwright Finalist. Selected play had been produced and had a four-day run on the Lehman Stages.

CUNY Bronx Community College
2009 - 2012Associate’s Degree Liberal Arts and Sciences/Liberal Studies
Experience

New Settlement Apartments
Oct 2014 - Jun 2015Office AssistantMaintained and updated inventory, filing, mailing, and database systems.Screened main office telephone and documented tenant inquiries, concerns, and complaints and referred them to maintenance manager.

Lehman College
Jun 2015 - May 2016Office AssistantResponsible for carefully handling confidential information, such as personal files, belonging to professors and students.Routinely provided clerical support such as reception, cataloging books, scanning, printing, copying, and sorting files; distributed mail, notices, and packages. Managed front desk telephone and registered and signed-in students and allocated the proper tutor for their needs, and scheduled future appointments.

Barnes & Noble, Inc.
Dec 2015 - Jan 2016Cafe ServerSanitized and maintained dining and bar area to ensure safe use for customers and employees, especially during high volume activity.Addressed and reported customer service concerns and issues in conjunction to Cafe with manager.

CO•OP
Aug 2016 - Dec 2016Digital Marketing ApprenticeCO•OP (koh-op) is a Non-profit startup that aims to empower college students and graduates from underemployment through intensive digital workshops. The program hosts 200+ hours, 16 weeks of training in digital skills, (Google Analytics, Excel, SEO, SEM, Paid Social & Social Media), along with career preparation and community building. Strengthened my professional skills in networking, presenting, and communicating effectively within a team.Trained in 200+ hours of digital marketing skills such as Excel, Google Analytics, SEO, SEM, Paid & Organic Social Media.Researched and developed metrics on the content team to collect audience information to create ads to target specific demographics.Co-produced video ad used for bringing awareness to COOP by developing surveys and coordinated selected participants to be filmed and co-wrote the script based on the narrative of their brand to be presented to potential investors.Helped launch Ads that saw a 1.6% increase on page likes and 13.9% increase on Engagements on the first week. Show less

Lehman College
Nov 2016 - Jun 2018College AssistantManaged front desk while performing routine clerical work such as answering phones, maintain departmental records such as inventory control records, rosters, and schedules.Provided administrative support to the Chair of the Learning Center and tutors.Executed basic courier duties, sorted files, data entry, and maintained a clean working area for patrons.Performed clerical library work, such as sorting and shelving textbooks, performing data entry into library systems, or binding books and exams, and distribute and collect physical education equipment for student use. Show less

UnLocal, Inc.
Aug 2017 - Dec 2017Social Media InternOversaw the company’s social media channels and acted as community manager through interaction through Twitter, Facebook, and Instagram to address any questions or concerns from our followers in a timely manner. Utilized Facebook and Instagram insights to track follower activity, scheduled content for publication during high traffic dates and times and optimized keyword targeting for higher audience reach organically and through paid advertising campaigns. Conceptualized and created content to post on social media channels, which included fact-checking, copy editing, image creating, proof-reading and research.Developed and executed a social media fundraising campaign for company runner in the New York City Marathon that exceeded expectations by surpassing 17% over our goal by utilizing keywords and hashtags through Facebook and Instagram with a $100 budget. Show less

COOP
Feb 2018 - now- Conduct program functionality and manage the ongoing maintenance of content and related technical assets, track updated program content and curriculum, and create and refine metrics for tracking the short and long-term success to ensure students complete all requirements for program completion. - Maintain cross-functional partnerships and collaboration with leaders at all levels of the organization; Support cross-functional Managers with planning, organizing, and directing the activities required for the successful development, implementation, and execution of multiple concurrent projects for program integration. - Oversee the evolution, development, and execution of the structure of the program; manage project inputs, create teacher group and class assignments, create calendar and Zoom links where cohorts totaling 100+ students meet for virtual training nightly, develop and update program schedule to ensure teachers effectively conduct sessions and workshops on assigned dates.- Work closely with mentors and Executive Captains to identify areas of opportunity and improvement in class structure, student participation, and additional material support. Ensure teachers are given resources in any aspect to ensure all students are adequately supported.- Facilitated and conducted virtual training for large groups as well as support in developing and retaining junior talent by providing additional learning and development resources needed to ensure they are prepared for their roles and expectations throughout the program.- Collaborated with the Hiring Manager to achieve hiring volume and headcount goals, provide feedback on candidates, and influence hiring decisions on Greenhouse quarterly.- Produce and write internal communications with several managers with a focus on program announcements to ensure the community stayed abreast of deadline reminders and shared internal and external professional opportunities and industry news in a weekly newsletter email. Show less
Senior Manager Program Management
Jun 2020 - nowCOOP Captain
Feb 2018 - Jun 2020

Spark Foundry
Jun 2018 - Jun 2019Associate Media BuyerSupport senior buyers and managers in extracting ratings and data and reports through Nielsen and MediaBank from local television and radio markets across the country to monitor ad performance, while collecting audio and video checks to ensure spots ran at the purchased time.Monitor and update client and internal database to ensure team is up to date and assist buyers when appropriate reports or presentations are due to present to the client.Collaborate closely with vendors and station representatives to ensure discrepancies for TV and Radio ads bought were resolved while maintaining a healthy correspondence with each representative.Compile client and talent profiles and pulled station rating reports to support advertising recommendations based on performance and talent popularity and community engagement. Show less

Mindshare
Jun 2019 - Sept 2019Paid Social AssociateChecked daily pacing to ensure paid campaigns are spending on their planned budget and monitor campaign delivery and update monthly budgets in Prisma.Upheld duties expected from associate which includes booking rooms and schedule meetings through Outlook, registering guests, pulling reports, scrub hard data, and prepare and edit PowerPoint presentations.
Licenses & Certifications

Twitter Flight School
Twitter- View certificate

Excel: PivotTables for Beginners
LinkedInJul 2024 
AdWords Mobile
GoogleNov 2016- View certificate

Creative Best Practices
Facebook Advertising - View certificate

Instagram Ad Types
Facebook Advertising - View certificate

Bing Ads Accredited Professional
MicrosoftMar 2018 
Google AdWords Fundamentals
GoogleOct 2016
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