Pubudu Alwis

Experience

• 

  Teleperformance

  Aug 2018 - Aug 2019

  Social Media Moderator | Client Operations

  As a Social Media Content Moderator and Client Operations specialist, I was responsiblefor investigating and resolving issues reported on social media, such as requests foraccount support and reports of potentially abusive content. I used my market-specificknowledge, signals, and insights to identify and scope scalable solutions to improve thesupport of our community of users.I also gathered, analyzed, and utilized relevant data to develop ways to improve theoverall user experience on the site. This involved identifying pain points in the userjourney and developing targeted solutions to address them.Thanks to my efforts, we were able to significantly improve our user experience metrics.Specifically, we reduced our average response time to customer inquiries by 50%, andincreased our overall customer satisfaction scores by 25%.Overall, I am a skilled and experienced Social Media Content Moderator and ClientOperations specialist with a track record of success in identifying and addressing issueson social media and improving the overall user experience for our customers Show less

• 

  ZMessenger (Pvt) Ltd

  Sept 2019 - Dec 2021

  I was responsible for managing the end-to-end process of page management,creative content creation, and copywriting for our existing brand portfolio. I alsoworked closely with clients to develop and execute digital strategies that would helpthem achieve their goals.I was responsible for strategizing and forming creative content ideas that aligned withour clients' brand messaging and target audience. This involved creating a contentstrategy from the brief to the final content deliverable.Thanks to my efforts, we won a Silver award at SLIM Digis in the Online sector. Thisrecognition is a testament to my team's hard work and dedication to creatingengaging and effective digital content.One of my greatest achievements was achieving the highest digital performance(40%) with a low digital budget, mainly on lead generation campaigns. This successwas due to my ability to think creatively and strategically, and to leverage datainsights to optimize our campaigns for maximum impact.Overall, I am a skilled and experienced digital content specialist with a proven trackrecord of success in developing and executing effective digital strategies that driveresults. Show less

  • Senior Digital Content Specialist

    Jul 2021 - Dec 2021

  • Social Media Executive

    Sept 2019 - Jun 2021
• 

  Mobitel (Pvt) Ltd

  Dec 2021 - now

  As a digital media strategist, I am responsible for assisting in the development andexecution of the annual digital media strategy. I closely monitor performance andevaluations to ensure that we are meeting our targets and making informeddecisions.I manage overall digital media content with agency and internal teams, developingreports, presentations, statistics, and campaign evaluations. I recommendcampaigns and new channels and propose social media content and SEO strategiesthat align with our overall goals.I am involved in every aspect of campaign management, including conceptpresentations and approval, managing the development team and agency,execution of the campaign, and reporting. I also develop the monthly Digital Mix,execute it with the agency, gather performance reports, and continually optimize adperformance. I manage vendor payments to ensure that we are maximizing ourbudget and resources.Thanks to my efforts, we have seen impressive growth in engagement (20%),impressions (20%), SM channel-wise growth (20%), and online advertising growth(20%). I am committed to evaluating campaigns against set targets, and I am proudto say that we have achieved 100% success in this area.As part of my role, I develop special initiatives to drive revenue and engagement on keydigital parameters. My focus is always on finding innovative ways to improve our digitalstrategy and create engaging online experiences that resonate with our targetaudience. Show less

  • Assistant Manager-Digital Media

    Apr 2024 - now

  • Senior Executive -Digital Media

    Dec 2021 - Apr 2024