Tolulope Irene Adebulehin

Experience

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  Goat MeatHQ

  Jan 2019 - Jan 2020

  Product Marketing Manager

  • Created opportunities to meet with existing and prospective clients after conducting thorough market research, resulting in a 15% increase in client engagement and relationship building.• Utilised data insights to inform and implement marketing strategies, resulting in a 15% increase in the efficiency and effectiveness of campaigns.• Optimised product messaging to resonate more effectively with the target market, contributing to a 10% improvement in customer understanding and a 12% increase in product adoption rates.• Identified new opportunities, ensuring marketing alignment, and pinpointing areas for development, which contributed to a 5% improvement in the overall effectiveness of marketing campaigns.• Developed campaigns and strategies that attracted more customers into the business, resulting in a 10% increase in customer acquisition and brand awareness Show less

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  Protenz+Goatmeathq

  Jan 2019 - Jan 2019

  Growth manager, Lagos

  As a Growth Manager at Goatmeat HQ, my primary focus was on driving and optimizing the company's growth strategies. I was responsible for identifying and capitalizing on opportunities for expansion, whether through market analysis, partnerships, or product development. My role involved analyzing data, setting growth targets, and coordinating cross-functional efforts to achieve sustainable business growth for Goatmeat HQ.

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  Gist Alerts

  Jan 2020 - Jan 2021

  Digital Media Manager

  • Crafted and refined high-quality content and visually striking programs, employing an authentic, exciting, and captivating approach to enhance user engagement.• Managed and optimised paid advertising campaigns, achieving a 25% decrease in cost per click (CPC) and a 15% increase in conversion rates through data-driven targeting and continuous A/B testing.• Utilised Google Analytics and other analytics tools to track and analyse key performance indicators (KPIs), providing regular reports to senior management with actionable insights for ongoing improvement.• Collaborated with internal stakeholders and external agencies to negotiate and secure cost-effective partnerships, reducing marketing expenses by 15% while maintaining or exceeding campaign objectives.• Developed and implemented comprehensive digital media strategies for online brand visibility, resulting in a 30% increase in social media engagement and a 20% growth in online followers within the first six months. Show less

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  GabbyDave Global

  Jan 2021 - Jan 2022

  Digital Content Manager

  • Generated compelling, original content for promotional advertisements and marketing materials, resulting in a 20% increase in audience engagement.• Crafted persuasive advertising copy for online content, consistently aligning with the employer’s brand identity and personality, achieving a 15% boost in brand recognition.• Tailored brand messages to capture the target audience's interest, contributing to a 5% improvement in customer engagement and interaction.• Played a pivotal role in creative planning and review sessions, collaborating with a resourceful team to enhance the quality of content and designs, leading to a 10% increase in content effectiveness.• Edited content produced by senior executives, ensuring adherence to company-wide branding standards and publication guidelines, resulting in a 15% improvement in overall content consistency and alignment with brand messaging. Show less

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  SMASH IT Consultancy- The Marketing Hub, University of Sunderland

  Jan 2022 - Jan 2023

  Team Lead - (Digital Marketing)

  • Collaborated with other teams, conceptualised and deployed enhanced product features and optimised implementation for marketing strategies.• Proposed and implemented a comprehensive content strategy aligning with the brand's goals and values, resulting in a 20% increase in brand consistency and resonance with the target audience.• Developed and executed comprehensive go-to-market strategies for Marketing Hub, resulting in a 10% increase in product awareness within the first quarter.• Implemented targeted customer segmentation strategies, resulting in a 10% improvement in lead conversion rates and a 5% decrease in customer acquisition costs.• Conducted competitive analysis to identify market trends and opportunities, contributing to a 20% gain in market share within the Marketing Industry.• Managed the successful rebranding of Marketing Hub, contributing to a 15% growth in brand recognition and a 5% increase in customer loyalty. Show less

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  RKY Digital Solutions

  Jan 2023 - Jan 2025

  Product Manager

  Oversaw the entire agile development process of a tech Product. Developed scope, defined backlog items (epics/features/user stories) and conducted backlog refinement/prioritisation to ensure work focuses on those with maximum value and is aligned with product strategy. • Conduct research, conceived product ideas, and implemented sketching, prototyping, and user testing experiences to clarify product vision.• Gather customer feedback and use customer data to create user personas, design prototypes around user needs, and improve product features.• Manage backlog prioritisation, sprint planning, and retrospective meetings, ensuring 100% seamless collaboration among cross-functional teams.• Facilitate effective communication between stakeholders, achieving a 10% increase in client satisfaction and collaborating with the sponsor and product teams to refine project objectives, ensuring alignment with client goals.• Conduct regular retrospectives, identifying process improvements and implementing changes that led to a 12% efficiency gain in development cycles.• Establish and monitor key performance indicators (KPIs) to measure and enhance team productivity, achieving a 15% improvement in overall efficiency.• Provide training sessions to clients and their teams on utilising the product features, resulting in a 90% client self-service adoption rate and ongoing support, reducing client-reported issues by 25% through proactive communication and resolution. Show less

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  Consilium Academies

  Jan 2024 - now

  Literacy Coordinator

  As a Literacy Coordinator at Thornhill Academy (Consilium Academies), I have been privileged to lead initiatives that significantly improved student literacy and fostered a culture of reading. My role encompassed implementing tailored strategies, driving innovative projects, and collaborating with educators to ensure every student had the tools to succeed academically and beyond.Key Contributions and Achievements:📚 Spearheaded the adoption of the ReadingWise platform, boosting literacy outcomes for underperforming students.📊 Conducted NGRT assessments, enabling targeted intervention strategies and measurable improvements in reading proficiency.🎯 Designed personalized reading plans for students with low literacy levels, improving engagement and performance across subjects.📖 Led a school-wide reading challenge, increasing voluntary reading participation by 50% and inspiring a love for literature.🏆 Revitalized the school library with diverse book selections and a modern cataloging system to meet the evolving needs of students.🌟 Supported neurodiverse students by helping them discover books that matched their learning needs, empowering them to build confidence in reading.With a passion for education and a focus on inclusion, I worked closely with neurodiverse students to identify books that matched their interests and learning styles. These efforts not only improved literacy but also bolstered confidence and academic performance across core subjects.I’m eager to continue creating lasting impacts in education and literacy. Feel free to connect with me to discuss innovative approaches to student engagement and academic excellence!Skills: Project Planning and Execution, Stakeholder Engagement, Resource Management, Event Planning and Coordination, Data-Driven Decision Making, Literacy Program Development, Curriculum Design and Implementation, Leadership and Team Management. Show less